{"id":107643,"date":"2025-11-14T12:00:14","date_gmt":"2025-11-14T03:00:14","guid":{"rendered":"https:\/\/home.ueno.kokosil.net\/archives\/107643"},"modified":"2025-11-18T12:23:28","modified_gmt":"2025-11-18T03:23:28","slug":"%e3%80%8c%e3%81%8a%e3%82%80%e3%81%99%e3%81%b3%e5%87%a6-%e3%81%bb%e3%82%93%e3%81%ae%e3%82%8a%e5%b1%8b%e3%80%8d%e3%82%a8%e3%82%ad%e3%83%a5%e3%83%bc%e3%83%88%e4%b8%8a%e9%87%8e%e5%ba%97%e3%81%8c11","status":"publish","type":"post","link":"https:\/\/home.ueno.kokosil.net\/en\/archives\/107643","title":{"rendered":"“Omusubi-dokoro Honnori-ya” Ecute Ueno store opens on Tuesday, November 18th! A rice ball specialty store that specializes in Aizu-grown Koshihikari rice"},"content":{"rendered":"

Honnori-ya, a rice ball restaurant operated by JR East Cross Station Foods Company, will open its Ecute Ueno store on Tuesday, November 18th.<\/strong><\/p>\n

At Omusubidokoro Honnori-ya, we use Koshihikari rice from Aizu, Fukushima Prefecture, and are particular about the deliciousness of our "freshly made" rice, which is cooked in-house and then kneaded on the spot. We deliver a moment of comfort to our customers through our carefully made rice balls.<\/strong>
\n To celebrate the opening, we will be selling "Panda Salt Rice Balls," a limited edition item at Ecute Ueno, decorated with cute panda-shaped seaweed. We will also be selling "Oyster Rice Balls," a winter-only item made with oysters from Miyagi Prefecture, in advance.<\/strong> <\/p>\n

\"\"<\/p>\n

[Store Overview]<\/strong>
\n Store name: Omusubi-dokoro Honnori-ya Ecute Ueno store<\/strong>
\n Opening date: Tuesday, November 18, 2025<\/strong>
\n Store location: 7-1-1 Ueno, Taito-ku, Tokyo 110-0005, JR Ueno Station, inside the ticket gates, 3rd floor<\/strong>
\n Business hours: Opening at 10:00 on the first day<\/strong>
\n From Wednesday, November 19th<\/strong>
\n Mon-Thu 7:00-21:00 \/ Fri 7:00-22:00<\/strong>
\n Weekends and holidays 7:00-21:00<\/strong><\/p>\n

At the Ecute Ueno store, we are embodying the new store concept of Omusubidokoro Honnori-ya.<\/strong><\/span><\/p>\n

\u25a0 "Omusubi" is gaining attention as foreign visitors to Japan increase<\/strong>
\n At Omusubi Restaurant Honnori-ya, we use the shape of rice balls as a motif so that you can tell it's an Omusubi restaurant at a glance.
\n We have created a new logo, and Ecute Ueno is the first store to adopt this new logo.<\/p>\n

\u25a0 A showcase inspired by a traditional Japanese chest of drawers<\/strong>
\n We have introduced a new showcase based on the motif of a "mizuya tansu," a chest of drawers filled with wisdom for Japanese life.
\n The easy-to-choose layout, which combines the warmth of Japanese style with functional beauty, further enhances the appeal of rice balls.
\n The brand color orange creates a warmth that connects people.<\/p>\n

Introducing limited edition and pre-sale items at Ecute Ueno store!<\/strong><\/span> <\/p>\n

\"\"<\/p>\n

Exclusive to Ecute Ueno store!<\/strong>
\n Introducing the cute panda seaweed salted rice ball!<\/strong>
\n \u25cf Panda Salt Rice Ball 150 yen (tax included)<\/strong>
\n This rice ball is made with Aizu Koshihikari rice, cooked fresh in-house, and carefully tied with salt, and garnished with adorable panda-shaped nori seaweed. Enjoy this special product only available at the Ueno store.
\n * Limited time only: November 18th, 2025 (Tuesday) to March 18th, 2026 (Wednesday) <\/p>\n

\"\"<\/p>\n

A winter treat!<\/strong>
\n "Oyster rice ball" will be sold in advance at the Ueno store!<\/strong>
\n Oyster rice ball 390 yen (tax included)<\/strong>
\n Omusubi Restaurant Honnori-ya will be selling its winter limited edition "Oyster Rice Ball" at its Ecute Ueno store. Please enjoy the taste that can only be enjoyed this season.<\/p>\n

To celebrate the opening of the Ecute Ueno store, we are holding a campaign on Official X where 500 people will win a "Panda Salt Rice Ball"!<\/strong><\/span> <\/p>\n

\"\"<\/p>\n

[Campaign period]<\/strong>
\n November 17, 2025 (Monday) – November 21, 2025 (Friday)<\/strong>
\n *You can enter the lottery once a day, up to a maximum of five times during the period.<\/p>\n

\u3010prize\u3011<\/strong>
\n 1 Panda Salt Rice Ball (500 people in total)<\/strong>
\n *Coupons can be used at all Omusubi Dokoro Honnori-ya stores.
\n *At stores other than Ecute Ueno, the gift can be exchanged for an Aizu Koshi Musubi or Shio Musubi.
\n * Coupons for this campaign can only be used once per person during the campaign period.
\n *Please be sure to present the winning screen. Screenshots will not be accepted.<\/p>\n

[How to apply]<\/strong>
\n \u2460 Follow the official Omusubi Restaurant Honnoriya X account (@Ho_nnoriya)<\/strong>
\n \u2461 Repost the campaign post<\/strong>
\n \u2462 Those who achieve \u2460 and \u2461 will be able to enter the lottery on the spot.<\/strong>
\n *Please check the winning screen for the coupon expiration date.
\n *For more information, please check the official Omusubi Restaurant Honnoriya website (@Ho_nnoriya).<\/p>\n

Honnori-ya Official X<\/a><\/strong><\/p>\n

About Omusubi Restaurant Honnori-ya<\/strong><\/span><\/p>\n

Honnori-ya is a rice ball shop located inside JR East train stations, and opened its first store, Honnori-ya Tokyo Main Branch, inside the Yaesu Central Exit of Tokyo Station in March 2002, and has expanded mainly in the Tokyo metropolitan area. We continue to provide high-quality rice balls, cherishing our three specialties: in-house cooked rice, handmade rice, and Aizu-grown Koshihikari rice.<\/p>\n

Honnoriya website: https:\/\/foods.jr-cross.co.jp\/honnoriya\/<\/a>
\n Honnori-ya Official X: https:\/\/twitter.com\/Ho_nnoriya<\/a>
\n Honnoriya Official Instagram: https:\/\/www.instagram.com\/honnoriya_2002\/<\/a> <\/p>\n

\"\"<\/p>\n

About JR East Cross Station Co., Ltd.<\/strong><\/span><\/p>\n

Company name: JR East Cross Station Co., Ltd.
\n Head office: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
\n Established: April 1, 2021 (Reiwa 3)
\n President and CEO: Nishino Fuminao
\n It is made up of four companies: a retail company that operates convenience stores such as "NewDays" and specialty stores; a food company that mainly operates restaurants and food manufacturing businesses such as "Omusubi-dokoro Honnori-ya," "Irorian Kirakusoba," "Beck's Coffee Shop," and "Ekiben-ya"; a water business company that develops beverage products such as "From AQUA" and operates vending machines; and a development company that operates station-based commercial facilities such as "Ecute" and "Gransta." <\/p>\n

\"\"<\/p>\n

[JR-Cross] Press release<\/a><\/em><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Honnori-ya, a rice ball restaurant operated by JR East Cross Station Foods Company, will open its Ecute Ueno store on Tuesday, November 18th. At Omusubidokoro Honnori-ya, we use Koshihikari rice from Aizu, Fukushima Prefecture, and are particular about the deliciousness of our "freshly made" rice, which is cooked in-house and then kneaded on the spot. We deliver a moment of comfort to our customers through our carefully made rice balls. To celebrate the opening, we will be selling "Panda Salt Rice Balls," a limited edition item at Ecute Ueno, decorated with cute panda-shaped seaweed. We will also be selling "Oyster Rice Balls," a winter-only item made with oysters from Miyagi…<\/a><\/p>\n","protected":false},"author":27,"featured_media":107574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-107643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","content-print"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t