{"id":109512,"date":"2026-04-08T12:00:22","date_gmt":"2026-04-08T03:00:22","guid":{"rendered":"https:\/\/home.ueno.kokosil.net\/archives\/109512"},"modified":"2026-04-13T19:19:34","modified_gmt":"2026-04-13T10:19:34","slug":"%e3%80%8c%e5%b2%a9%e6%89%8b%e7%94%a3%e7%9b%b4%e5%b8%82%e3%80%8d%e3%82%92%e4%b8%8a%e9%87%8e%e9%a7%85%e3%81%a7%e9%96%8b%e5%82%ac%e3%81%97%e3%81%be%e3%81%99%ef%bc%81","status":"publish","type":"post","link":"https:\/\/home.ueno.kokosil.net\/en\/archives\/109512","title":{"rendered":"We’re holding the “Iwate Direct Sales Market” at Ueno Station!"},"content":{"rendered":"

Date and Time: April 13th (Mon) – April 19th (Sun), 2026<\/strong><\/p>\n

East Japan Railway Company Morioka Branch and JR East Aomori Commercial Development Co., Ltd., in collaboration with Iwate Prefecture, will hold the "Iwate Direct Sales Market" at Ueno Station with the aim of revitalizing the region and creating tourism flows.<\/p>\n

<Iwate Direct Sales Market Event Overview><\/strong>
\n Date and Time: April 13th (Mon) – April 19th (Sun), 2026
\n Opening hours: 10:00 – 20:00 (April 13th: 11:00 – 20:00, April 19th: 10:00 – 18:00)
\n Location: Grand Concourse, outside the central ticket gate at JR Ueno Station
\n Organizer: East Japan Railway Company Morioka Branch
\n Operated by: JR East Aomori Commercial Development Co., Ltd.
\n Cooperation: Iwate Prefecture
\n Exhibitors: Fujiwara Beekeeping Co., Ltd., Iwate Prefecture Products Co., Ltd., Sasaki Confectionery Co., Ltd., Suisen Sake Brewery Co., Ltd., Shiwa Fruit Park Co., Ltd., Matsueido Co., Ltd., Kamome no Tamago Co., Ltd., Komatsu Confectionery Co., Ltd., Kikunotsukasa Sake Brewery Co., Ltd.<\/p>\n

Products sold in Iwate Prefecture<\/strong>
\n We sell local products from Iwate Prefecture. <\/p>\n

\"\"

Chiyoko-chan<\/p><\/div>\n

\"\"

Sesame seed dumplings<\/p><\/div>\n

\"\"

Shiwa Mondo Brier 2022 \/ Shiwa Premium Merlot 2022<\/p><\/div>\n

\"\"

Morioka Reimen (cold noodles) supervised by Maezawa Beef Ogata<\/p><\/div>\n

\u3007 Featured products using "Hakobyun"<\/strong>
\n Using the "Hakobyun" train baggage transport service, we will deliver unique local products on the Tohoku Shinkansen and sell them in limited quantities.
\n Wednesday, April 15th, Friday, April 17th<\/strong> <\/p>\n

\"\"<\/p>\n

Red bean paste and butter sandwich<\/strong><\/p>\n

Fukuda Bread Co., Ltd., Morioka City, Iwate Prefecture <\/p>\n

\"\"<\/p>\n

Hanamaki Onsen Anpan (sweet bean paste bun)<\/strong><\/p>\n

Hanamaki Onsen Co., Ltd., Hanamaki City, Iwate Prefecture <\/p>\n

\"\"<\/p>\n

Sakura Anpan<\/strong><\/p>\n

Hanamaki Onsen Co., Ltd., Hanamaki City, Iwate Prefecture<\/p>\n

*Depending on train operating conditions, "Hakobyun" products may be discontinued or their contents may be changed.<\/u> <\/p>\n

\n

Tourism PR<\/strong>
\n We will set up a tourism PR booth within the direct sales market venue, where we will show tourism promotional videos for Iwate Prefecture, distribute brochures, and promote the hometown tax donation program. <\/p>\n

\"\"<\/p>\n

Opening Ceremony<\/strong>
\n The opening ceremony for the Iwate Direct Sales Market will be held on Monday, April 13th. Local mascots "Sobacchi" and "Ofunaton" will make appearances, and the Morioka Sansa Dance will be performed by the "JR East Japan Group Sansa Dance Executive Project."<\/p>\n

Date and Time: Monday, April 13, 2026, around 11:20 AM
\n Venue: Poleia Square, Hirokoji Exit, Ueno Station<\/p>\n

Local character greetings<\/strong>
\n Local mascots "Sobacchi" and "Ofunaton" will be making an appearance. Please come and meet them and take commemorative photos. <\/p>\n

\"\"<\/p>\n

Sobacchi<\/strong><\/p>\n

Date and time
\n April 13th (Monday) 14:30
\n April 18th (Sat) 11:30\/14:30 (2 times in total)
\n Sunday, April 19th 11:30\/14:30 (2 times in total) <\/p>\n

\"\"<\/p>\n

Ofunaton<\/strong><\/p>\n

Date and time
\n April 13th (Monday) 14:30
\n April 14th (Tuesday) 11:30\/14:30 (2 times in total)<\/p>\n

*Please note that the event details and schedule may be subject to change.
\n *All images included in this press release are for illustrative purposes only.<\/p>\n

[From the press release<\/a> of JR East Japan Aomori Commercial Development Co., Ltd.]<\/em><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Date and Time: April 13th (Mon) – April 19th (Sun), 2026 East Japan Railway Company Morioka Branch and JR East Aomori Commercial Development Co., Ltd., in collaboration with Iwate Prefecture, will hold the "Iwate Direct Sales Market" at Ueno Station with the aim of revitalizing the region and creating tourism flows. <Iwate Direct Sales Market Event Overview> Date and Time: April 13th (Mon) – April 19th (Sun), 2026 Opening hours: 10:00 – 20:00 (April 13th: 11:00 – 20:00, April 19th: 10:00 – 18:00) Location: Grand Concourse, outside the central ticket gate at JR Ueno Station Organizer: East Japan Railway Company Morioka Branch Operated by: JR East Aomori Commercial Development Co.,…<\/a><\/p>\n","protected":false},"author":27,"featured_media":109455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-109512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","content-print"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t