{"id":109796,"date":"2026-04-20T12:00:05","date_gmt":"2026-04-20T03:00:05","guid":{"rendered":"https:\/\/home.ueno.kokosil.net\/archives\/109796"},"modified":"2026-04-23T14:17:30","modified_gmt":"2026-04-23T05:17:30","slug":"%ef%bc%96%ef%bc%96%e5%ba%97%e8%88%97%e3%81%ae%e5%8c%97%e6%b5%b7%e9%81%93%e3%82%b0%e3%83%ab%e3%83%a1%e3%81%8c%e9%9b%86%e7%b5%90%ef%bc%81%e6%9d%b1%e4%ba%ac%e3%83%bb%e4%b8%8a%e9%87%8e%e3%81%a7%e6%97%85","status":"publish","type":"post","link":"https:\/\/home.ueno.kokosil.net\/en\/archives\/109796","title":{"rendered":"66 Hokkaido gourmet shops gather together! Enjoy a taste of Hokkaido travel without spending money on a trip for 15 days in Ueno, Tokyo: “Early Summer Hokkaido Products Fair”"},"content":{"rendered":"

April 22nd (Wed) – May 6th (Wed, public holiday), 2026, 10:00 AM – 7:00 PM *Closing time on April 29th (Wed, public holiday) and the final day is 6:00 PM \/ Matsuzakaya Ueno Store, 6th Floor Event Hall<\/strong><\/p>\n

Matsuzakaya Ueno Store will be holding its annual and popular "Early Summer Hokkaido Products Fair" from April 22nd (Wed) to May 6th (Wed, public holiday). This year's focus is on "Hokkaido cheese gourmet"! In addition to the debut of the new sensation "neo cheese gourmet," a wide range of cheese gourmet items will be available, including donuts, gelato, croquettes, bento boxes, and snacks. Also, don't miss the ramen and sushi that you can only taste by going to Hokkaido, and the seafood and meat bento boxes that will make you want to enjoy a luxurious long holiday! With a total of 66 stores offering Hokkaido gourmet food, including 3 stores making their debut<\/strong> , it will be 15 days where you can feel like you're on a "Hokkaido gourmet trip without the travel expenses." <\/p>\n

\"\"

Matsuzakaya Ueno Store "Early Summer Hokkaido Products Fair"<\/p><\/div>\n

This time, the star is "Hokkaido Cheese"! Let's take a look at "neo cheese gourmet"!<\/strong><\/span><\/p>\n

Currently, cheese is experiencing a quiet resurgence in popularity in Hokkaido. It's no longer just a "processing ingredient," but is being enjoyed as a main dish in itself. Cheese-focused events are being held regularly, and cheese culture is becoming firmly established as a part of Hokkaido's culinary scene, continuing to evolve. Therefore, this time, we'll be featuring the evolving world of Hokkaido cheese cuisine!<\/p>\n

This new cheesecake combines cheese cream, rare cheesecake, and butter cream cheese made with dairy products from Hokkaido, with a ganache of Hokkaido-grown adzuki beans and milk chocolate.
\n [First-time store opening] Sapporo <Chocolatier Masaru> Sapporo Neo Cheesecake (size 3) 2,970 yen<\/strong> <\/p>\n

\"\"

[First-time store opening] Sapporo <Chocolatier Masaru> Sapporo neo cheesecake<\/p><\/div>\n

This cheesecake has a moist, soft, souffl\u00e9-like texture, is topped with plenty of custard cream, and baked in a cr\u00e8me br\u00fbl\u00e9e style, resulting in a new texture that "stretches even when cooled."
\n [Demonstration] Sapporo <Patisserie Bliss Bliss> Melting Cr\u00e8me Br\u00fbl\u00e9e Neo Cheesecake (Size 4) 1,836 yen<\/strong> <\/p>\n

\"\"

[Demonstration] Sapporo Patisserie Bliss Bliss's Melting Cr\u00e8me Br\u00fbl\u00e9e Neo Cheesecake<\/p><\/div>\n

These handmade donuts, made with Hokkaido-grown wheat, have a soft and moist texture, and are filled with mochi and cheese cream!
\n [Demonstration] Sapporo <J. Farm LABO> neo cheese donut (1 piece) 388 yen<\/strong> <\/p>\n

\"\"

[Demonstration] Sapporo <J. Farm LABO> neo cheese donuts<\/p><\/div>\n

A flavorful croquette made with Hokkai Kogane rice from Makubetsu, Tokachi, wrapped around Camembert cheese. It also contains mochi for a chewy texture!
\n Sapporo Potato House neo Cheese Croquette (1 piece) 583 yen *Limited to 50 pieces per day<\/strong> <\/p>\n

\"\"

Sapporo Potato House neo cheese croquettes<\/p><\/div>\n

Sapporo <FAKE surprise sweets> FAKE Cheesecake (1 piece) 2,376 yen<\/strong>
\n *4\/22 (Wed) \u2192 29 (Wed\/Holiday)<\/strong> <\/p>\n

\"\"

Sapporo <FAKE surprise sweets> FAKE Cheesecake<\/p><\/div>\n

Sapporo <Bistro Minamiya> Italian Cheese Potatoes (100g) 594 yen<\/strong> <\/p>\n

\"\"

Sapporo <Bistro Minamiya> Italian Cheese Potatoes<\/p><\/div>\n

Abashiri <Rimo> Hinoki-scented Strawberry Cheese (Double) 700 yen<\/strong> <\/p>\n

\"\"

Abashiri Rimo Hinoki-scented Strawberry Cheese<\/p><\/div>\n

[Live Demonstration] Obihiro <Tokachi Butadon Kofuku> Tokachi Pork Tasting Bento (1 serving) 2,484 yen<\/strong> <\/p>\n

\"\"

[Live Demonstration] Obihiro <Tokachi Pork Bowl Kofuku> Bento box for comparing melt-in-your-mouth braised pork and grilled Tokachi pork with cheese.<\/p><\/div>\n

Hakodate <Nunome> Salmon Cheese (100g) 1,188 yen<\/strong> <\/p>\n

\"\"

Hakodate <Nunome> Salmon Cheese<\/p><\/div>\n

Another scorching hot Golden Week this year!? Enjoy refreshing Hokkaido sweets at the venue!<\/strong><\/span><\/p>\n

A leading authentic chocolate specialty shop representing Hokkaido. This treat combines their most popular chocolate brownie batter with the chocolatier's chocolate soft serve ice cream, topped with a sauce made from Hokkaido-grown aronia and blueberries.
\n [First-time store opening] Sapporo <Chocolatier Masaru> Parfait Hokkaido Berry (1 piece) 1,210 yen<\/strong> <\/p>\n

\"\"

[First-time store opening] Sapporo <Chocolatier Masaru> Parfait Hokkaido Berry<\/p><\/div>\n

A refreshing, creamy drink with a rich, chewy texture, containing "milk mochi" made from Jersey milk.
\n [Demonstration] Biei Farms Chiyoda Toromochi Jersey Drink (1 cup) 650 yen<\/strong>
\n *April 30th (Thu) \u2192 May 6th (Wed, substitute holiday)<\/strong> <\/p>\n

\"\"

[Demonstration] Biei Farms Chiyoda's Toromochi Jersey Drink<\/p><\/div>\n

[Eat-in] Enjoy local gourmet food only available at the venue! The first half will feature Kushiro ramen and limited-edition sushi.<\/strong><\/span><\/p>\n

\u25cfFirst half: April 22nd (Wed) \u2192 29th (Wed\/Holiday)<\/strong><\/p>\n

Maruhira, a long-established ramen shop from Kushiro founded in 1959, is opening its first Sapporo branch at Matsuzakaya Ueno! Their limited-edition ramen, featuring a soup with a rich seafood flavor mainly from bonito flakes, is a must-try!
\n [First-time vendor] Sapporo <Kushiro Maruhira Sapporo Store> Special limited edition product (soy sauce\/salt\/mixed) (1 serving) 1,550 yen *Limited to 100 servings per day<\/strong> <\/p>\n

\"\"

[First-time exhibitor] Sapporo <Kushiro Maruhira Sapporo Store> Special limited-time offer for the product fair<\/p><\/div>\n

[First-time store opening] Sapporo <Kushiro Maruhira Sapporo Store> Mixed Ramen (1 serving) 1,050 yen<\/strong> <\/p>\n

\"\"

[First-time store opening] Sapporo <Kushiro Maruhira Sapporo Store> Mixed Ramen<\/p><\/div>\n

A hidden gem of a sushi restaurant where you can enjoy fresh seafood from Kushiro. Focusing on fish from Hokkaido, they offer mini bowls of crab, sea urchin, and salmon roe, as well as king crab with marinated roe and conger eel topped with Hokkaido butter!
\n Kushiro <Sushi Saryo Shikisai> Early Summer Limited Edition Nigiri Set (1 serving) 5,500 yen<\/strong> <\/p>\n

\"\"

Kushiro's Sushi Saryo Shikisai: Early Summer Limited Edition Nigiri Set (Ueno Branch)<\/p><\/div>\n

\u25cfSecond half: April 30 (Thu) \u2192 May 6 (Wed, substitute holiday)<\/strong><\/p>\n

Established 36 years ago, this popular restaurant boasts an exquisite balance of aged noodles and miso sauce.
\n Sapporo Ramen Musashi: Premium Special Noodle Rich Miso Ramen (1 serving) \u00a51,760<\/strong> <\/p>\n

\"\"

Sapporo Ramen Musashi: Rich Miso Ramen using high-quality special noodles<\/p><\/div>\n

A popular seafood rice bowl packed with carefully selected ingredients, made at a restaurant directly operated by a fisheries company!
\n Kitami (Abashiri Suisan) Okhotsk Seafood Rice Bowl (1 serving) 3,480 yen<\/strong> <\/p>\n

\"\"

Kitami (Abashiri Suisan) Okhotsk Full-Portion Seafood Bowl<\/p><\/div>\n

With prices soaring during Golden Week, treat yourself to an affordable luxury! 'Golden Week Luxury Bento Box'<\/strong><\/span><\/p>\n

[Demonstration] Sapporo Market Food Cho Shincho Bento (1 serving) 2,754 yen<\/strong> <\/p>\n

\"\"

[Demonstration] Sapporo Market Food Cho Shincho Bento<\/p><\/div>\n

[Live Demonstration] Sapporo's Sushi Ryugi: Seafood Bento Box with a Tasting of Three Types of Scallops (1 serving) \u00a52,700<\/strong> <\/p>\n

\"\"

[Live Demonstration] Sapporo's "Sushi Ryugi": Seafood Bento Box with a Tasting of Three Types of Scallops<\/p><\/div>\n

[Demonstration] Sapporo Shione King Crab Shoulder Meat Bento Box (1 serving) 3,996 yen<\/strong> <\/p>\n

\"\"

[Demonstration] Sapporo's Shione King Crab Shoulder Meat Bento Box<\/p><\/div>\n

[Live Demonstration] Hakodate <Wanya> Northern Shellfish Feast (1 serving) 3,078 yen<\/strong> <\/p>\n

\"\"

[Demonstration] Hakodate's "Wanya" Northern Shellfish Feast<\/p><\/div>\n

[First-time vendor\/demonstration] Sapporo's "Gozen no Tatsujin" Grilled Mackerel Pressed Sushi (1 roll) 1,620 yen<\/strong>
\n *April 30th (Thu) \u2192 May 6th (Wed, substitute holiday)<\/strong> <\/p>\n

\"\"

[First-time vendor\/demonstration] Sapporo's "Gozen no Tatsujin" (Master of Fine Dining) Grilled Mackerel Pressed Sushi<\/p><\/div>\n

[Demonstration] Sapporo <Hachikenen> Northern Meat King Mega-Portion Bento (1 serving) 2,970 yen<\/strong>
\n *4\/22 (Wed) \u2192 29 (Wed\/Holiday)<\/strong> <\/p>\n

\"\"

[Demonstration] Sapporo's Hachikenen: Northern Meat King Mega-Portion Bento<\/p><\/div>\n

[Live Demonstration] Obihiro <Tokachi Butadon Kofuku> A heaping bowl of pork with thick-cut Tokachi pork loin, hamburger patty, and tender braised pork belly (1 serving) 2,700 yen *Limited to 50 servings each day<\/strong> <\/p>\n

\"\"

[Demonstration] Obihiro <Tokachi Butadon Kofuku> A huge bowl of pork rice topped with thick-cut Tokachi pork loin, hamburger patty, and tender braised pork belly.<\/p><\/div>\n

[Demonstration] Obihiro <Seimiya> Lactic Acid Fermented Pork and Aged Beef Steak Bento (1 serving) 2,376 yen<\/strong> <\/p>\n

\"\"

[Demonstration] Obihiro's <Seimiya> Lactic Acid Fermented Pork and Aged Beef Steak Bento<\/p><\/div>\n

\u25a0Each brand of seafood and meat bento boxes will also be offering a 1,080 yen bento box,<\/u> limited to 50 servings each day from 10:00 AM!<\/strong><\/p>\n

[Limited Quantity] Enjoy a little bit of famous sweets from all over Hokkaido and get a taste of Hokkaido travel!<\/strong><\/span><\/p>\n

[Product example]<\/strong><\/p>\n

Sapporo's Kinotoya Walnut Caramel Sandwiches (4 pieces) 1,350 yen *Limited to 20 sets per day<\/strong> <\/p>\n

\"\"

Sapporo's Kinotoya Walnut Caramel Sandwich<\/p><\/div>\n

Wakkanai <Okashika Kojika> Drift Ice Manju (1 piece) 250 yen *Limited to 200 pieces<\/strong> <\/p>\n

\"\"

Wakkanai <Okashika Kojika> Drift Ice Manju<\/p><\/div>\n

Hakodate <Gokatteya Honpo> Round Can Yokan (1 piece) 378 yen *Limited to 300 pieces<\/strong> <\/p>\n

\"\"

Hakodate <Gokatteya Honpo> Round Can Yokan<\/p><\/div>\n

*Quantities are limited.
\n *All prices include tax.<\/p>\n

[From the press release<\/a> of Daimaru Matsuzakaya Department Store Co., Ltd.]<\/em><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

April 22nd (Wed) – May 6th (Wed, public holiday), 2026, 10:00 AM – 7:00 PM *Closing time on April 29th (Wed, public holiday) and the final day is 6:00 PM \/ Matsuzakaya Ueno Store, 6th Floor Event Hall Matsuzakaya Ueno Store will be holding its annual and popular "Early Summer Hokkaido Products Fair" from April 22nd (Wed) to May 6th (Wed, public holiday). This year's focus is on "Hokkaido cheese gourmet"! In addition to the debut of the new sensation "neo cheese gourmet," a wide range of cheese gourmet items will be available, including donuts, gelato, croquettes, bento boxes, and snacks. Also, don't miss the ramen and sushi that you…<\/a><\/p>\n","protected":false},"author":27,"featured_media":109745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-109796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","content-print"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t