From eye-catching cans of sweets to high-quality baked goods, they’re perfect as gifts for loved ones or as a treat for yourself! We’ve picked out 27 noteworthy products, including those from shops that have just opened!
*This is for illustrative purposes only.
The “3.14 White Day Fair” will be held from March 4th (Tuesday) to March 14th (Friday) at the various “Ecute” shopping complexes in train stations and at “Gransta” in Tokyo Station, both operated by JR East Cross Station Development Company, Inc. (Head office: Shibuya-ku, Tokyo; President: Akio Sugimura) .
The new sweets zone at Gransta Tokyo, which opened in September 2024, offers a variety of special gifts for sweet lovers, including products made with organic ingredients from popular new specialty stores in the station, and limited-edition tarts and canelés. There is also a wide selection of canned sweets with exciting visuals that you can enjoy after tasting them. In addition, we have a selection of carefully selected products using white chocolate from new shops in each of the Ecute stores that opened in 2024.
Enjoy White Day with sweets from “Ecute” and “Gransta”, including gorgeous-looking sweet tins and gift boxes, perfect as gifts for loved ones or as a treat for yourself, and baked goods that are recommended as small gifts.
◆ Overview of the “3.14 White Day Fair”
Location: Ecute Omiya/Omiya North, Nippori, Ueno, Shinagawa, Tachikawa, Ecute Edition Iidabashi, Gransta Tokyo, Gransta Marunouchi
Period: Tuesday, March 4th to Friday, March 14th *Depending on the shop and product.
▼Contents
Topic.1 White Day gifts from popular specialty stores available at Tokyo Station!
Topic.2 Available at Ecute! White Day gifts that reflect the individuality of each shop
Topic.3 Happy White Day special offers
Topic.1 White Day gifts from popular specialty stores available at Tokyo Station!
The skills of popular specialty stores shine! 5 White Day gifts from Gransta Tokyo’s new sweets zone
※New Sweets Zone Overview
Limited time products available only at Gransta Tokyo, opening in 2024
Mimosa Petals 120g per box 4,850 yen / shodai bio nature
(Gransta Tokyo/B1 ticket gate, Gin no bell area)
The six types of petal chocolates, inspired by the adorable petals of mimosa, are made with healthy ingredients and use no artificial colorings, giving them a gentle coloring. The petal-like chocolates are crisp and melt in your mouth. They come in blood orange, yuzu, sweet summer, clementine, lemon, and passion fruit flavors.
shodai bio nature (Gransta Tokyo)
NEW Gransta Tokyo Limited Time Products Opening in 2024
Kagawa Prefecture Sanukihime Tart (10cm) 1 piece 2,180 yen / AM STRAM GRAM nobolyquedaly (Gransta Tokyo / Gin no Suzu area inside the B1 ticket gate)
Introducing a limited-edition tart made with Sanukihime strawberries from Kagawa Prefecture. The soft flesh and gorgeous fragrance go well with the crispy brisé crust and original custard cream, making it a perfect choice for White Day.
AM STRAM GRAM nobolyquedaly (Gransta Tokyo)
NEW Limited Time Items Opening in 2024
Raspberry & Pistachio 1 box (2 pieces) 1,280 yen / Canelérite (Gransta Tokyo / Gin no Suzu area inside the B1 ticket gate)
The canelé is filled with a generous amount of homemade confiture, made with organic raspberries and a touch of sudakito sugar, giving it a refreshing sourness. It is topped with high-quality white chocolate and rich pistachios for an elegant finish.
Canelite (Gransta Tokyo)
NEW Limited Time Items Opening in 2024
Mr. CHEESECAKE assorted 4-Cube Silk 1 box (4 pieces) 5,184 yen / Mr. CHEESECAKE (Gransta Tokyo / Gin no Suzu area inside the B1 ticket gate)
An assortment set of 4 cube-shaped cheesecakes with rich and refreshing flavors. The set includes “Royal Milk Tea,” which allows you to enjoy the rich flavor of Uva tea, one of the world’s three major tea leaves; “Classic,” the most popular flavor made with vanilla, lemon, and tonka beans; “Raspberry Lime,” an exotic flavor that combines raspberry and lime; and “Cream Brew Coffee,” which offers a milky taste and the aroma of high-quality coffee.
*Also available at Ecute Omiya (event/temporary sales: next to Butter Butler, 3/3-3/16)
Mr. CHEESECAKE (Gransta Tokyo)
Gransta Tokyo exclusive, opening in 2024
Four Sec Assorti Can (8 pieces) 1 can 1,600 yen / Atelier Ukai (Gransta Tokyo / Gin no Suzu area inside the B1 ticket gate)
This individually wrapped assortment includes eight types of classic cookies, including our “Maple Cookies that Dissolve Like Sand.” This assortment allows you to enjoy the unique aromas and flavors of each cookie. It’s also a great item for when you want to share delicious treats easily.
Atelier Ukai (Gransta Tokyo)
Amami Kaori Laboratory (Gransta Tokyo)
Patisserie GIN NO MORI (Gransta Tokyo)
Ladurée (Gransta Tokyo)
Pierre Marcolini (Gransta Tokyo)
Caffarel (Gransta Tokyo)
Colomban (Gransta Tokyo)
MIYUKA (Gransta Tokyo)
Topic.2 Available at Ecute! White Day gifts that reflect the individuality of each shop
◆ Ecute Shinagawa
Verace Panetteria-Gastronomia (Shinagawa)
Very Ruby Cut (Shinagawa)
Fiorate (Shinagawa)
JAPAN CHEESE STAND (Shinagawa)
Tops (Shinagawa)
◆ Ecute Ueno
Avant (Ueno)
YOU+MORE! (Felissimo Humor) (Ueno)
◆ Ecute Omiya / Omiya North
And Merci (Omiya)
Noix (Omiya North)
Bellerose Bonheur (Omiya/Event)
◆ Ecute Tachikawa
Fruit Garden Liber (Tachikawa)
Sandwich House Marchen (Tachikawa)
Left│Ecute Tachikawa Limited
White Day Gift 1 box (3 pieces) 1,000 yen / Anne’s Workshop (Ecute Tachikawa)
This is an assortment of three popular types of financiers: plain, brown sugar, and walnut. It comes in a cute bouquet-shaped gift box, perfect as a gift for White Day.
Middle│Opening in 2024
Saint Honore Snow Vanille, 750 yen per piece / Patisserie Harumiere (Ecute Tachikawa)
Saint Honore is a traditional French pastry consisting of a small cream puff on top of a disk-shaped puff pastry. The two types, cookie puff and white chocolate puff, are each filled with custard cream scented with Tahitian vanilla. Passion fruit sauce is hidden between the puff pastry and the cream puff, giving it a refreshing taste.
Right│Opening in 2024
White Heart 1 piece (diameter 12cm) 3,888 yen / Mon Amour (Ecute Tachikawa)
A heart-shaped freshly decorated cake made with fresh cream from Hokkaido, sandwiched with a generous amount of seasonal Japanese strawberries. The surface is decorated with sliced white chocolate copeau. Please enjoy the flavors of the ingredients.
From left: Anne’s Workshop, Patisserie Hallumiere, Mon Amour (Tachikawa)
Topic.3 Happy White Day special offers
① Ecute exclusive! White Day coupons will be distributed via the JRE POINT app!
Give something nice as a return gift on White Day. The JRE POINT app will distribute coupons that can be used during the White Day period. During the period from Wednesday, March 12th to Friday, March 14th, please take advantage of the 300 yen off coupon that can be used for each purchase of 1,000 yen (tax included) or more at the following participating facilities.
*Gransta Tokyo and Gransta Marunouchi are not included. *Coupons can only be used once per person per building. *Ticket vending machine shops, NewDays, NewDays KIOSK, clinics, dispensing pharmacies, capsule toy shops, etc. are not included. (*Limited-time shops at Ecute Akabane are also not included.) *Coupons can be used by downloading the JRE POINT app.
2) Novelty giveaways exclusive to Gransta Tokyo and Gransta Marunouchi!
Customers who purchase products at participating shops in Gransta Tokyo and Gransta Marunouchi will receive an original message card.
※image
*From March 4th (Tue) until stock runs out. *One coupon will be given per person per transaction.
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The information listed is accurate at the time of release. The contents are subject to change.
Images are for illustrative purposes only. Prices include tax.
JR East Cross Station Development Company Ltd.
