
April 23rd (Wed) – May 13th (Tue) / B1F, 1F Hoppe Town, 2F Cafe
[Special page] https://www.matsuzakaya.co.jp/ueno/topics/250423_gw_gourmet_fes.html *Scheduled to be released at 10:00 on Tuesday, April 22nd
Matsuzakaya Ueno will be holding a “Golden Week Food Festival” from April 23rd (Wed) to May 13th (Tue). “Precisely because prices are so high,” the extra-large gourmet meals are sure to leave you feeling more satisfied! Popular items such as the “Double Negitoro Rice Bowl” from Hokushin Sushi and the “Extra Large Hot Dog” from Alsace Lawren have been increased in size. Limited-edition sweets will also be available for a limited time only. With the wave of price hikes continuing, you’ll want to save money during Golden Week while still being satisfied with delicious food! You’ll want to enjoy something special! We’ll introduce you to some recommended gourmet foods that will satisfy you in that way.
“Because prices are so high,” we’re planning a gourmet meal with an emphasis on volume! / B1 Hoppe Town

*The listed contents and prices are after the increase.
<Hokushin Sushi> Double serving of Negitoro rice bowl (1 serving) 980 yen
The popular Negitoro rice bowl. Double the amount of Negitoro!
<Alsace Lawren> Masimasi Hot Dog (mustard relish on the left, egg on the right) (1 piece) 380 yen
Two sausages instead of the usual one!
*Limited to 10 per day
<Matsuoka> Fried Chicken Bento (Ginger and Kelp) (1 meal) 1,080 yen
Matsuoka’s popular fried chicken bento has twice the fried chicken!
*Limited to 10 meals per day
<Kurogeya> Beef cutlet and Kuroge Wagyu beef rib mixed bento (1 meal) 1,674 yen
The amount of beef cutlet has been increased from the usual four to six.
*Limited to 10 meals per day
Akasaka Hanten: Sweet and sour pork with black vinegar (large meat) (1 pack) 820 yen
The popular black sweet and sour pork is now larger and more satisfying!
*Limited to 20 packs per day
Heichinrou Gomoku fried rice (1 pack 300g) 648 yen
Get 100g extra for every 200g purchased!
<Sazae> Large Ohagi (1 piece) 270 yen
Served at 1.5 times the normal size.
*Limited to 30 per day
<Niku no Takumi Ito> Domestic beef offcuts (1 pack 300g) 1,080 yen (360 yen per 100g)
An extra 50g of easy-to-use off-cuts.
*April 30th (Wednesday) → May 9th (Friday)
*Limited to 10 packs per day
Tagosaku red rice (250g) 550 yen
We are offering an extra 50g instead of the usual 200g!
*Limited to 20 packs per day
<Hanbizen Deli> Chinese cabbage kimchi (1 pack 490g) 1,380 yen
We are offering an extra 50g instead of the usual 440g!
*Limited to 20 packs per day
<Tsukiji Kyodo Suisan> Dried small sardines (130g per pack) 756 yen
30g extra instead of the usual 100g!
*April 29th (Tuesday/Holiday) → May 6th (Tuesday/Holiday)
*Limited to 20 packs per day
You can only eat it now! Enjoy a different “special feeling” during Golden Week / 1st floor Hoppe Town / 2nd floor Cafe
Hoppe Town on the first floor and the cafe on the second floor have a large selection of limited-time sweets under the theme of “only available now”! Sweets that are sure to lift your spirits when you see them, such as a cake that allows you to lavishly enjoy muskmelon and a cute-looking pink panda cake, are available. Recommended as a Golden Week gift! There are also sweets that give you a “special” feeling that is different from usual. Liven up your Golden Week with exquisite sweets that you can only enjoy now!
<Cafe Comsa> Golden Week limited edition muskmelon cake (1 piece) 1,600 yen / 2nd floor
It uses plenty of muskmelon and is decorated on a cream cheese base.
*Golden Week only
*The image is an image of the hall.
<Antenor> Animal Deco (Pink Panda) (1 unit) 3,456 yen / 1st floor
I made a cute “Pink Panda” cake with strawberries and cream sandwiched inside.
*April 23rd (Wednesday) → May 13th (Tuesday)
Bunmeido: Oven-baked cheesecake (1 piece) 1,242 yen / 1st floor
A cheesecake with a rich cheese texture and a refreshing lemon flavor.
*From Wednesday, April 23rd, until stock runs out
A large selection of sweets perfect for Golden Week gifts! / 1st floor Hoppe Town
Press Butter Sandwich: Butter Sandwich (Uji Matcha) (1 box of 5) 1,377 yen / 1st floor
A butter sandwich made with vibrant green matcha butter cream made with fragrant Uji matcha and butter caramel.
<Gateau Festa Harada> Goute de Roi Noir / Simple box (5 pieces) 1,080 yen / 1st floor
This is a chocolate rusk for adults, made by coating cocoa rusks with dark chocolate.
*Available until late May, or while stocks last
<Yoku Moku> Casual Collection Tea Time Assortment (Spring) (1 box of 15) 2,160 yen / 1st floor
Assortment of three types of cookies with different textures
*Only 60 boxes available during the period, and will end when they are gone.
<Kamakura Miyako Sweets Shop> Black sesame warabi mochi in a panda paulownia box (10 pieces) 2,000 yen/1st floor
The warabimochi, sprinkled with flavorful organic black sesame seeds, is packaged in a panda paulownia box.
Mont Royal Kobe Strawberry Biscuit (16 pieces) 1,404 yen / 1st floor
A chocolate sandwich cookie with a rich strawberry flavor. A limited edition item only available in spring.
*Ends while stocks last
<Soke Minamoto Kitchoan> Shobu mochi (1 piece) 302 yen / 1st floor
This is a mochi confectionery made with chopped walnuts and seasoned with mitarashi sauce.
*From mid-April to mid-May