July 23rd (Wed) to August 5th (Tue), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops that change weekly. Starting on July 23rd (Wednesday), Kimi no Mama will be opening a stall. The soft, moist Baumkuchen has a familiar taste similar to tamagoyaki (rolled egg). Kimo's Hawaii will also be selling malasadas. We recommend trying these Hawaiian sweets to easily get into the tropical mood. There will also be two weeks full of seafood delicacies! Don't miss out on the delicacies that can be enjoyed with a cold beer in the…
This summer is going to be long! From shaved ice to parfaits, we have a special feature on menus perfect for the hot summer: “Cool and refreshing menus”
July 16th (Wed) to August 31st (Sun) 2025 / Matsuzakaya Ueno Store, Cafes and Restaurants on all floors The year 2025 saw record high temperatures of over 30°C from May, with 13 days of midsummer heat in June, the most ever. The end of the rainy season is also expected to be unusually early, and the intense heat is expected to be a long-term battle. Matsuzakaya Ueno store will be offering a "Cool and Refreshing Menu" from July 16th (Wed) to August 31st (Sun), offering a menu of cool dishes perfect for the summer, from shaved ice to parfaits! You can enjoy the cool menu inside the cool building. [Special…
The king of monsters is attacking! The popular Tokyo souvenir “Tokyo Tamago Goma Tamago” will be collaborating with “Godzilla” on Thursday, July 17th!
Tokyo Tamago Honpo Co., Ltd. "Ginza Tamaya" (Representative Director and President: Toshimitsu Saito, Head Office: Chuo-ku, Tokyo) will start selling "Tokyo Egg Sesame Egg Godzilla Package" from Thursday, July 17, 2025. Godzilla roar gimmick! This special package not only features a three-dimensional gimmick where Godzilla stands up the moment you open the lid, but also allows you to enjoy a powerful roar triggered by a light sensor. Comes with an original Heisei vs. Godzilla series card Inside the box will be one of seven original Heisei vs. Godzilla series cards, chosen at random. You'll have to open it to find out what's inside!! Product overview [Product name] Tokyo Egg Sesame…
July 1st to August 31st: The second Natsume’s Book of Friends x Sanrio Characters collaboration menu will be available at Sanrio Characters Garden Cafe!
At the Sanrio Characters Garden Cafe (Ueno, Tokyo), an original menu inspired by the collaboration design between the anime "Natsume's Book of Friends" and Sanrio characters will be available for a limited time from Tuesday, July 15th! At the Sanrio Characters Garden Cafe (Ueno, Tokyo), an original menu inspired by the collaboration design between the anime "Natsume's Book of Friends" and Sanrio characters will be available for a limited time from Tuesday, July 15th! This is the second collaboration following the first installment in February 2024, which was well received, and it features a lineup of nine food, sweets, and drinks. In addition to selling novelties and in-store limited goods,…
This summer, hotels will be the stage for making memories! hotel MONday Group will be holding the “Comfortable Summer Memories Project” at all facilities
~ Perfect measures to prevent heat stroke! A "summer trip" that will bring a smile to the whole family ~ –Make your time at a hotel even more special during the hot summer. The hot summer comes every year. Many people want to go on a trip, but are hesitant because they are worried about the heat or have small children. Because it's that time of year again, hotel MONday Group (JHAT Co., Ltd., Minato-ku, Tokyo; CEO: Akira Hirabayashi), which operates hotels across the country, has prepared a lodging experience this summer that combines safety and fun. That's the "Comfortable Summer Memories Project." In addition to preparing for the heat,…
This year’s Doyo no Ushi Day is on July 19th (Sat)! About 30 types of eel menu items will be available! Matsuzakaya Ueno store “Unapara! 2025”
Friday, July 18th and Saturday, July 19th, 2025 / Matsuzakaya Ueno Store, 1st basement floor Hoppe Town Matsuzakaya Ueno store will be holding "Unapara! 2025", a special event with about 30 different eel dishes, in the run up to Doyo no Ushi no Hi on Saturday, July 19th. Doyo no Ushi no Hi is a day when people pray for good health by eating foods with the character "u" in them, such as eel, to get through the summer heat. We will introduce some recommended eel dishes for this summer, which is already experiencing scorching heat, earlier than usual. [Special page] https://www.matsuzakaya.co.jp/ueno/topics/250702_doyonoushinohi.html We have a wide selection of eel dishes,…
[Tokyo Metropolitan Art Museum] Experience the Art Communication Project 2025: Seeing, Creating, Connecting “Museum Start Aiueno” 12 Years and Current Status
Tokyo Metropolitan Art Museum will be holding the event "Experience Art Communication Projects 2025: Seeing, Creating, Connecting – 12 Years of Museum Start Aiueno and Present Status." The museum launched its Art Communication Project when it was renovated in 2012, and has been working with a variety of people, including art communicators selected from the general public, for over 10 years to enrich the museum experience of each visitor from diverse backgrounds, with the aim of becoming a "gateway to art" open to everyone, regardless of age or disability. Starting in 2023, we will be holding an exhibition called "Experience the Art Communication Project" to look back on this project…
Information on the Tokyo venue of Shosoin’s first immersive exhibition, “Shosoin THE SHOW,” has been announced! The legendary fragrance of “Ranjatai” has finally come to Ueno.
The Ueno Royal Museum (Taito-ku, Tokyo) will be holding the first immersive exhibition, "Shosoin THE SHOW — Feel the miracle here and now," from Saturday, September 20th to Sunday, November 9th, where you can enjoy the 1,300-year history of Shosoin and the beauty of its treasures with your whole body. Under the supervision of the Imperial Household Agency's Shoso-in Office, this exhibition will combine ultra-high definition images projected on a giant screen with replicas of the treasures from 1,300 years ago, providing an experience that will envelop you in the beauty of the treasures. In addition, you will be able to experience the miracle of the Shoso-in over the past…
Tourist hotel “Hotel Resol Ueno” will expand the menu of “free light meal service” in the Living Lobby from Friday, June 20, 2025, exclusively for guests staying at the hotel.
A highly popular collaboration project between "Soup Stock Tokyo," a specialty soup shop, and "Style Bread," which makes bread from homemade yeast! Hotel Risol Ueno (7-2-9 Ueno, Taito-ku, Tokyo), a tourist hotel under the Risol Hotels brand operated by Risol Co., Ltd. (Headquarters: Mobara City, Chiba Prefecture; President and CEO: Naoto Sano), will be collaborating with Soup Stock Tokyo, a soup specialty store operated by Soup Stock Tokyo Co., Ltd., and Style Bread, which makes bread from homemade yeast, to offer an expanded menu of free snacks from Friday, June 20, 2025 in the Living Lobby, exclusively for guests staying at the hotel. This time, two new products will be…
Enjoy the Tanabata atmosphere at home! Introducing “Summer-only sweets” to enjoy the season: “Tanabata & Summer Sweets”
June 27th (Friday) to July 29th (Tuesday) / Matsuzakaya Ueno store, 1st floor Hoppe Town, cafes on each floor [Special page] https://www.matsuzakaya.co.jp/ueno/topics/250627_tanabata.html *Scheduled to be released at 10:00 on Friday, June 27th Matsuzakaya Ueno store will be holding a "Tanabata & Summer Sweets" event from June 27th (Friday) to July 29th (Tuesday). Tanabata is the once-a-year event on July 7th (Monday). Want to enjoy a seasonal event at home? We have prepared adorable "Tanabata Sweets" inspired by starry skies and the Milky Way to satisfy that desire! They look gorgeous and are sure to satisfy your mood and stomach! There will also be "Summer Sweets" that can only be purchased…