Wednesday, May 28th, 2025 to Tuesday, June 10th, 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events at popular shops every week. Starting on Wednesday, May 28th, Fukutaro will be releasing their hugely popular "Mentaiko Butter French Bread"! Irresistible for mentaiko lovers! The generous amount of mentaiko filling is very satisfying! There are also desserts perfect for this time of year, such as Sapporo Hiragishi's bite-sized jelly made with soy milk and red-fleshed melon, and Goken Toiraya's June-only Japanese sweets, which look refreshing just from the outside. They are also recommended for replenishing your…
[Anthenor x Kitagawa Hanbei Shoten] We want to deliver a taste that is only available in Kyoto to matcha lovers, and it is now on sale for a limited time at 14 stores nationwide.
Starting June 1st (Sun), Kobe-based patisserie Anthenor will be selling its Kyoto-area limited edition product, "Kyoto's Strong Tea," in stores in other areas for a limited time. This is a special confectionery made with Uji matcha "Kyoto's Nightingale," a unique blend created in collaboration with Kyoto's long-established tea wholesaler, Kitagawa Hanbei Shoten. The confectionery will deliver a deep, delicious fusion of Japanese and Western flavors from Kyoto to all over Japan. Strong tea from Kyoto A smooth matcha cream mixed with white chocolate is sandwiched between a matcha dacquoise made with specially selected Uji matcha "Kyoto no Uguisu". Sweet and sour strawberry pulp is added to the fragrant matcha for…
The first Marui store! “World Currency Shop Ueno Marui Store” opens!
Opening on Tuesday, May 27, 2025 Ueno Marui (Marui Co., Ltd., Head Office: Nakano-ku, Tokyo, President and CEO: Aono Masahiro) will be opening a foreign currency exchange shop called "World Currency Shop" on the 6th floor. ■ Easy and convenient foreign currency exchange! Features of "World Currency Shop" A wide range of currencies available We handle 18 different currencies and a wide variety of denominations, including the standard US dollar and euro, as well as Korean won, Taiwanese dollar, and Thai baht. Expert foreign currency exchange service All of our staff are experts in foreign currency exchange, so you can exchange money with peace of mind even if you are…
An alternative to rising prices for rice! A great accompaniment for fireworks! Special feature on popular breads right now – “Happy Bread Days” to be held for the first time
Wednesday, May 28, 2025 to Thursday, June 26, 2025 / Matsuzakaya Ueno store [Special page] https://www.matsuzakaya.co.jp/ueno/topics/250528_happypandays.html From May 28th (Wed) to June 26th (Thu), Matsuzakaya Ueno will be hosting its first "Happy Bread Days." As the price of rice, the staple food of the Japanese, continues to rise, bread is gaining attention as an alternative staple food. This time, we will be bringing together bread from popular bakeries, both local and regional, in a relay format! With the number of outdoor events on the rise during this time of year, we will be featuring bread that is perfect as a staple food or to accompany fireworks displays and other events.…
The JR Ueno Station shopping center “Ecute Ueno” will be transformed into Edo!? “Eki-Yu-To Uedo” (※1) will be held for the first time! ~ An Edo fair will be held to coincide with the special exhibition “Tsutaya Juzaburo: A turbulent figure in the content business” currently being held at the Tokyo National Museum ~
Twice the size of modern sushi!? From nigiri sushi that recreates the Edo period to "ridiculously ●●!" sweets that are modern arrangements of foods that have been popular since the Edo period! You can also feel like a Kabuki actor at the Kabuki costume and wig experience event! The "Ekyuu to Uedo" (※1) event will be held for the first time from Monday, May 26th to Sunday, June 15th at Ecute Ueno, an in-station shopping facility operated by JR East Cross Station Development Company, Inc. (Head office: Shibuya-ku, Tokyo; Company president: Akio Sugimura) . In conjunction with the special exhibition "Tsutaya Juzaburo: A Turbulent Figure in the Content Business" currently…
“2k540 Fanfare -made in Under the Overpass-2025” event
Event lineup announced and advance applications open from Friday, May 23rd to Sunday, May 25th! ■2k540 AKI-OKA ARTISAN (hereinafter referred to as "2k540"), a commercial facility with the concept of "Japanese manufacturing" located under the elevated tracks between JR Akihabara and Okachimachi stations, will be holding an event titled "2k540 Fanfare -made in Under the Overpass- 2025" for three days from Friday, May 23rd to Sunday, May 25th, 2025, where you can experience and enjoy manufacturing. ■This year's event lineup has been decided, and in addition to the original plans for this event, each shop will also have its own events. One of the events, "Make Your Own Leather Bag,"…
You can’t go back to regular tonkatsu anymore. A former BAKE executive teamed up with the nation’s fifth-ranked tonkatsu restaurant. [Tokyo Tonkatsu Gabu] Grand opening
\ The first store will have its grand opening in Ueno / GAVRIFOOD Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yasuhiro Onuma) will open the first “Tokyo Tonkatsu Gabuu” store in Ueno at 11:30 a.m. on April 25, 2025, with the concept of “You’ll never go back to ordinary tonkatsu.” This tonkatsu brand was created by a former executive of BAKE Co., Ltd., a confectionery company known for its BAKE Cheese Tart and PRESS BUTTER SAND, teaming up with the young chef of Tonkatsu Kitai, which is ranked 5th nationwide in Tabelog’s tonkatsu category. The highest quality brand pork is cut into thick slices, the bread crumbs are…
Announcement of the 11th “Taiwan Festival™ TOKYO 2025”
Taiwanese beer garden in Ueno Park in early summer! The Taiwan Lovers General Incorporated Association (Headquarters: Shibuya-ku, Tokyo; Representative Director: Makoto Okada; hereinafter referred to as the “Taiwan Lovers General Incorporated Association”) will be holding the 11th “Taiwan Festival™ TOKYO 2025” at the Fountain Square in Ueno Park, Tokyo from June 19th (Thursday) to 22nd (Sunday) in order to deepen relations between Japan and Taiwan through Taiwanese food culture . Background of the event “Taiwan Festival™” is a Taiwan event that started in 2014 with a one-tatami stage and the love of Taiwan of each and every person . The number of visitors has continued to increase since 2017, and…
A shocking sweetness that you wouldn’t believe is from a tomato! A collection of gourmet foods you’ll want to share with someone! Matsuzakaya Ueno Store: The latest gourmet foods
Wednesday, May 14th, 2025 to Tuesday, May 20th, 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events at popular shops every week. Starting on Wednesday, May 14th, OSMIC FIRST will be releasing high-sugar fruit cherry tomatoes! These tomatoes, which offer an amazing sweetness, are recommended as a reward for yourself or as a gift. There are also plenty of appealing gourmet foods, from gourmet foods recommended as gifts such as creamy cheesecake from Beltz and Washoku Bento Kyoka, which is opening at Matsuzakaya Ueno for the first time, to location bento loved by the…
Enjoy local gyoza in your neighborhood! Appetite-stimulating gourmet food recommended for early summer Matsuzakaya Ueno store’s latest gourmet food
Wednesday, May 7, 2025 to Tuesday, May 13, 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding a weekly event featuring popular shops. Starting on Wednesday, May 7th, it’s a must-see week for gyoza lovers, where you can try three types of local gyoza. You can enjoy authentic flavors at home without having to go far! We recommend taking this opportunity to compare the flavors of the three types. Nishikiya Kitchen, a store specializing in ready-made foods, will also be making an appearance! They have a wide variety of ready-made foods, from popular to unusual!…