Wednesday, August 6th, 2025 to Tuesday, August 12th, 2025 Matsuzakaya Ueno Store, Basement and 1st floor Hoppe Town Event Space Hoppe Town, the food floor of Matsuzakaya Ueno store, is holding events featuring popular shops that change weekly. Kameju will be opening a store from Wednesday, August 6th! They offer large, fluffy dorayaki. A classic flavor that is popular as a souvenir. Tokyo Hiyoko will also be releasing their summer-only "Tokyo Shio Hiyoko," available now. Take a break from the hot summer with some sweet treats! Enjoying them with iced tea in a cool room is one way to enjoy summer. We introduce 8 of the hottest gourmet brands at…
Enjoy the cool, refreshing taste of “Yuki no Yado”! A special experience of tasting “Yuki no Yado” with shaved ice. Available for a limited time only at Ueno shaved ice specialty store “Yondaime Ohnoya Himuro”
The sales period is from Wednesday, July 30, 2025 to Tuesday, September 30, 2025! Sanko Confectionery Co., Ltd. (located in Kita-ku, Niigata City) has collaborated with Yondaime Ohnoya Himuro, a popular Ueno shaved ice specialty store operated by Ice Innovation Co., Ltd. (headquarters: Taito-ku, Tokyo), to develop "Yuki no Yado Shaved Ice Matcha & Milk Flavor," inspired by Sanko Confectionery's signature product, "Yuki no Yado." The flavor will be sold at Yondaime Ohnoya Himuro for a limited time from Wednesday, July 30, 2025 to Tuesday, September 30, 2025. Enjoy the delicious flavor of the long-selling brand "Yuki no Yado" in shaved ice, a special experience only available now. Originally a…
“Tagemegoikkya” Felissimo Aomori Product Exhibition will be held at Felissimo YOU+MORE! [Humor] Ecute Ueno store @ 2025/7/17 (Wed) ~ 8/10 (Sun)
The Goldfish Neputa Pouch, which became a hot topic among the pullers and musicians of the Aomori Nebuta Festival and the Hirosaki Neputa Festival and sold out in just four days after its release, and the new Himeringo size are also on sale. Chilled candy apples to get into the festival mood are also on sale for a limited time. Starting Wednesday, July 17, 2025, Felissimo will be holding the "Tagemegoikkya! Aomori Product Exhibition" at the "Felissimo YOU+MORE! [Humor] Ueno Store" inside Ecute Ueno. This summer event will have you feeling like you're at a festival whether you're looking at or buying pop and unique goods filled with "love for…
[TGI Fridays] Raise Your Glass to Summer! Celebrate in Fridays style with a festive “Tequila Day” festival
Held at all 12 stores from Thursday, July 24th to Sunday, July 27th, 2025 TGI Fridays Japan (Headquarters: Ota-ku, Tokyo / hereinafter referred to as TGI Fridays), a global brand of American casual dining chain with over 450 stores in 41 countries around the world, is arranging Mexican traditions in an American way to celebrate National Tequila Day more cheerfully than anyone else. For four days from Thursday, July 24th to Sunday, July 27th, 2025, all 12 TGI Fridays stores nationwide will offer limited quantities of eligible tequila cocktails for just 500 yen (550 yen including tax). This anniversary was born from the background of Mexican tradition and culture —…
[Super Highball Festival in Ueno Park] Held for the first time in front of Ueno Zoo’s Bentenmon Gate!
The event will be held for four days from Thursday, August 28th to Sunday, August 31st, 2025! Discounted advance tickets are on sale now! The first ever "Super Highball Festival" will be held in front of the Bentenmon Gate at Ueno Zoo in Ueno Onshi Park! In Japan, whiskey mixed with carbonated water is generally called a "highball," but originally the term referred to the general style of mixing your favorite alcoholic beverage with carbonated water. The "Super Highball Festival" is a festival that goes beyond Japan's unique highball culture and the free highball style of other countries to enjoy a variety of carbonated drinks. [Event Content Introduction] 1. Compare…
A summer connected by “Thank you”! “Uenode. Panda Beer Festa 2025”
Held at Ueno Onshi Park from Friday, August 15th to Sunday, August 24th, 2025! Summer in Ueno will be colored with smiles and toasting again this year. The popular outdoor event "Ueno Panda Beer Festa 2025," planned mainly by the local shopping district, has been confirmed to be held. This event will be held in the fountain square in Ueno Park, and will feature a beer festival with a lineup of domestic and international craft beers and local gourmet food stalls. There will also be a festival day that children can enjoy, panda-themed content, and stage events. This year, please also take a look at the special poster that expresses…
Experience Taiwanese culture with all five senses – “Taiwan Culture Festival 2025” to be held at Ueno Park, Takenodai Square (Fountain Square)
[Free admission] A 3-day cultural exchange event where you can experience Taiwanese culture with all your senses! The Taiwan Fa Festival Executive Committee will hold the event on August 29th (Fri), 30th (Sat), and 31st (Sun) in 2025. The Taiwan Faasai 2025 will be held at Ueno Park, Takenodai Square (Fountain Square). This event, modeled after a Taiwanese night market, will feature Taiwanese food such as authentic Xiaolongbao, Lu Rou Fan, and Dai Ji Bai, as well as a market area with Taiwanese goods. There will also be a full range of content that can be enjoyed by people of all ages, including target practice games, tarot and palm readings,…
[Matsuzakaya Ueno Store] Just like tamagoyaki? A soft and moist Baumkuchen is here! Seafood dishes that go well with beer are also available as “seasonal dishes”
July 23rd (Wed) to August 5th (Tue), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops that change weekly. Starting on July 23rd (Wednesday), Kimi no Mama will be opening a stall. The soft, moist Baumkuchen has a familiar taste similar to tamagoyaki (rolled egg). Kimo's Hawaii will also be selling malasadas. We recommend trying these Hawaiian sweets to easily get into the tropical mood. There will also be two weeks full of seafood delicacies! Don't miss out on the delicacies that can be enjoyed with a cold beer in the…
This summer is going to be long! From shaved ice to parfaits, we have a special feature on menus perfect for the hot summer: “Cool and refreshing menus”
July 16th (Wed) to August 31st (Sun) 2025 / Matsuzakaya Ueno Store, Cafes and Restaurants on all floors The year 2025 saw record high temperatures of over 30°C from May, with 13 days of midsummer heat in June, the most ever. The end of the rainy season is also expected to be unusually early, and the intense heat is expected to be a long-term battle. Matsuzakaya Ueno store will be offering a "Cool and Refreshing Menu" from July 16th (Wed) to August 31st (Sun), offering a menu of cool dishes perfect for the summer, from shaved ice to parfaits! You can enjoy the cool menu inside the cool building. [Special…
The king of monsters is attacking! The popular Tokyo souvenir “Tokyo Tamago Goma Tamago” will be collaborating with “Godzilla” on Thursday, July 17th!
Tokyo Tamago Honpo Co., Ltd. "Ginza Tamaya" (Representative Director and President: Toshimitsu Saito, Head Office: Chuo-ku, Tokyo) will start selling "Tokyo Egg Sesame Egg Godzilla Package" from Thursday, July 17, 2025. Godzilla roar gimmick! This special package not only features a three-dimensional gimmick where Godzilla stands up the moment you open the lid, but also allows you to enjoy a powerful roar triggered by a light sensor. Comes with an original Heisei vs. Godzilla series card Inside the box will be one of seven original Heisei vs. Godzilla series cards, chosen at random. You'll have to open it to find out what's inside!! Product overview [Product name] Tokyo Egg Sesame…