A must-see 4 days for alcohol lovers! Cheers with highballs and Baby Star snacks! O-Yatsu Company Ltd. (Headquarters: Tsu city, Mie Prefecture; President and CEO: Yokoyama Masashi) wants to bring back the exciting feelings of those days that we tend to forget in our daily lives. With this in mind, the company is developing fun collaboration projects in a variety of industries, locations and situations that are unique to Baby Star and go beyond the conventional wisdom of snacks, making people want to tweet, "#BabyStarEvenHere!" As the 20th installment of the "#BabyStarEvenHere" campaign to celebrate the 65th anniversary of its release, Yatsuka Company will participate in the "Shitamachi Highball Festival…
Raikou Enmai Kaguzuchi [Create an “extraordinary” experience with fire. Glamping x fire performance for an unforgettable experience.]
Glamping is an outdoor luxury experience. By combining this with a fire and light show that creates an overwhelming sense of immersion, a one-night-only theme park experience has been created. Kaguzuchi Inc. / Raikou Enbu "Kaguzuchi-KAGUZUCHI-" (Head office: Fuchu City, Tokyo, CEO: Izumi Hideyuki, hereinafter referred to as "Kaguzuchi"), which develops creative performances that combine fire and light, will begin offering experiential production plans that combine glamping (a luxurious outdoor experience) with a fire performance that creates an overwhelming sense of immersion. We provide a fire and light stage show with the theme of a "one-night only theme park experience" for accommodation-type leisure facilities, helping to increase nighttime customer numbers,…
Limited time only! Popular store products now available in Sakura Panda packaging! Matsuzakaya Ueno store: Latest gourmet food
June 18th (Wednesday) to June 24th (Tuesday), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops that change weekly. Starting on Wednesday, June 18th, Yushima Kagetsu and Usagiya, which are located near Matsuzakaya Ueno, will be collaborating with Sakura Panda, the official mascot of Daimaru Matsuzakaya Department Store! The delicious flavors will remain the same, but with a cute limited edition design featuring Sakura Panda. In addition, there is a wide selection of department store gourmet food that is perfect for when you want to treat yourself, such as Kantaya's nigiri…
Meet your favorite panda! Ecute Ueno “PANDA PARK” fair will be held from Monday, June 16th! More than 310 panda goods and Tarepanda POP-UP SHOP!
Period: Monday, June 16th, 2025 to Monday, June 30th, 2025 The panda fair "PANDA PARK" will be held from Monday, June 16th to Monday, June 30th, 2025 at Ecute Ueno, an in-station commercial facility operated by JR East Cross Station Development Company, Ltd. (Headquarters: Shibuya-ku, Tokyo; Company President: Akio Sugimura) . To coincide with June being the birth month of the giant panda "Xiao Xiao Leilei," whose return deadline is in February 2026, the lineup includes over 310 items, including gourmet treats such as panda-shaped icing cookies and doughnuts with a panda's face peeking out, as well as woven towels printed with twin pandas. Of these, over 95 panda items…
Let’s go! Summer fireworks festival! A travel product using the “Omagari, Nagaoka, Kashiwazaki” special group train is now on sale!
We offer round-trip group special trains and a paid viewing area for the fireworks display! JR East View Tourism & Sales Co., Ltd. has launched travel products that use special group trains departing and arriving at Ueno Station to coincide with the 97th National Fireworks Competition "Omagari Fireworks" on Saturday, August 30th, 2025, the 2025 Nagaoka Festival Grand Fireworks Display on Saturday, August 2nd, and the Gion Kashiwazaki Festival Seaside Fireworks Display on Saturday, July 26th. Our travel products include a round-trip group special train + a paid viewing area for the fireworks display (excluding some plans). You can sit back and enjoy the fireworks without having to secure a…
Take a break with something sweet! From American donuts to the classic mitarashi dango! Matsuzakaya Ueno Store’s latest gourmet
June 11th (Wednesday) to June 17th (Tuesday), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops on a weekly basis. Starting on Wednesday, June 11th, Southern Maid Donuts will be selling cute, pop donuts from America. You can enjoy the authentic taste that has been loved for many years. Shonan Bread Mail Order Sales will also be selling bread that is popular in Shonan. A variety of breads will be available during the one-week event. Another attraction is that you can enjoy different breads each day. In addition, there is a…
Report on the “Five Great Ukiyo-e Artists Exhibition – Utamaro, Sharaku, Hokusai, Hiroshige, Kuniyoshi” (The Ueno Royal Museum). A lineup of masterpieces by the stars who reached the pinnacle of ukiyo-e.
The "Five Great Ukiyo-e Artists – Utamaro, Sharaku, Hokusai, Hiroshige, Kuniyoshi" exhibition , which brings together masterpieces by the five biggest stars of the golden age of ukiyo-e, has opened at the Ueno Royal Museum (Ueno, Tokyo). The exhibition will run until Sunday, July 6, 2025. At the gallery talk held prior to the press preview, Noriko Yamamoto, curator at the Kawasaki Ukiyo-e Gallery and author of the exhibition catalogue, took to the stage. She explained the highlights of the exhibition, which we will introduce below along with a look at the exhibition. Five artists who made their name with ukiyo-e, Japan's most popular art form that reached its golden…
The popular “Mentaiko Butter French Bread” is back! A refreshing dessert just from the look of it Matsuzakaya Ueno Store’s latest gourmet
Wednesday, May 28th, 2025 to Tuesday, June 10th, 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events at popular shops every week. Starting on Wednesday, May 28th, Fukutaro will be releasing their hugely popular "Mentaiko Butter French Bread"! Irresistible for mentaiko lovers! The generous amount of mentaiko filling is very satisfying! There are also desserts perfect for this time of year, such as Sapporo Hiragishi's bite-sized jelly made with soy milk and red-fleshed melon, and Goken Toiraya's June-only Japanese sweets, which look refreshing just from the outside. They are also recommended for replenishing your…
[Anthenor x Kitagawa Hanbei Shoten] We want to deliver a taste that is only available in Kyoto to matcha lovers, and it is now on sale for a limited time at 14 stores nationwide.
Starting June 1st (Sun), Kobe-based patisserie Anthenor will be selling its Kyoto-area limited edition product, "Kyoto's Strong Tea," in stores in other areas for a limited time. This is a special confectionery made with Uji matcha "Kyoto's Nightingale," a unique blend created in collaboration with Kyoto's long-established tea wholesaler, Kitagawa Hanbei Shoten. The confectionery will deliver a deep, delicious fusion of Japanese and Western flavors from Kyoto to all over Japan. Strong tea from Kyoto A smooth matcha cream mixed with white chocolate is sandwiched between a matcha dacquoise made with specially selected Uji matcha "Kyoto no Uguisu". Sweet and sour strawberry pulp is added to the fragrant matcha for…
The first Marui store! “World Currency Shop Ueno Marui Store” opens!
Opening on Tuesday, May 27, 2025 Ueno Marui (Marui Co., Ltd., Head Office: Nakano-ku, Tokyo, President and CEO: Aono Masahiro) will be opening a foreign currency exchange shop called "World Currency Shop" on the 6th floor. ■ Easy and convenient foreign currency exchange! Features of "World Currency Shop" A wide range of currencies available We handle 18 different currencies and a wide variety of denominations, including the standard US dollar and euro, as well as Korean won, Taiwanese dollar, and Thai baht. Expert foreign currency exchange service All of our staff are experts in foreign currency exchange, so you can exchange money with peace of mind even if you are…