The popular "Mentaiko Butter French Bread" is back! A refreshing dessert just from the look of it Matsuzakaya Ueno Store's latest gourmet

Wednesday, May 28th, 2025 to Tuesday, June 10th, 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space

Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events at popular shops every week. Starting on Wednesday, May 28th, Fukutaro will be releasing their hugely popular "Mentaiko Butter French Bread"! Irresistible for mentaiko lovers! The generous amount of mentaiko filling is very satisfying! There are also desserts perfect for this time of year, such as Sapporo Hiragishi's bite-sized jelly made with soy milk and red-fleshed melon, and Goken Toiraya's June-only Japanese sweets, which look refreshing just from the outside. They are also recommended for replenishing your sugar intake when you're tired. We introduce the 8 hottest gourmet brands at Matsuzakaya Ueno.

May 28th (Wednesday) → June 3rd (Tuesday)

<Fukutaro> Mentaiko butter French bread (plain) (1 piece) 432 yen / 1st basement floor Hoppe Town Exhibition Hall

It is filled with a generous amount of Fukutaro's unique mentaiko filling and baked in our own bread workshop.

*Limited to 300 bottles per day

<Grand> Grand Squid Rice (1 bowl) 1,381 yen / 1st basement floor Hoppe Town Exhibition Hall

This squid rice is made using freshly frozen squid, and is infused with plenty of squid flavor.

<Kirakuan> Various dango (1 piece) 237 yen / 1st floor Japanese and Western sweets event space

Japanese sweets that value the flavor of the ingredients! Enjoy the simple deliciousness.

<Nagomi Sweets Shop> Kusamochi (1 piece) 243 yen / 1st floor Japanese and Western sweets event space

This is a kusamochi that allows you to fully enjoy the aroma of mugwort.

*Opening period: Wednesday, May 21st to Tuesday, June 3rd

June 4th (Wednesday) → June 10th (Tuesday)

<Sapporo Hiragishi> Bite-sized jelly (18 pieces) 1,296 yen / 1st floor Japanese and Western sweets event space

This is a smooth, slightly luxurious, high-class dessert made with soy milk and red-fleshed melon.

<Matsui Osho> Gosan-yaki Nagasaki Toyojun Castella (5 slices) 1,490 yen / 1st basement floor, event space at subway entrance

Founded over 400 years ago, our traditional "Gosan-yaki Castella" is carefully baked by skilled artisans, with an authentic taste that cannot be mass-produced.

<Goken Toiraya> Minazuki (3 pieces) 648 yen / 1st floor Japanese and Western sweets event space

This long-established Kyoto Uiro shop has been in business since the Ansei era (1855), and in addition to the June-only Minazuki, be sure to try the other refreshing sweets that are only available during this time of year.