
Friday, July 18th and Saturday, July 19th, 2025 / Matsuzakaya Ueno Store, 1st basement floor Hoppe Town

Matsuzakaya Ueno Store "Unapara! 2025"
Matsuzakaya Ueno store will be holding "Unapara! 2025", a special event with about 30 different eel dishes, in the run up to Doyo no Ushi no Hi on Saturday, July 19th. Doyo no Ushi no Hi is a day when people pray for good health by eating foods with the character "u" in them, such as eel, to get through the summer heat. We will introduce some recommended eel dishes for this summer, which is already experiencing scorching heat, earlier than usual.
[Special page] https://www.matsuzakaya.co.jp/ueno/topics/250702_doyonoushinohi.html
We have a wide selection of eel dishes, from the classic kabayaki to bento lunches!
<Noboritei>
Special Shimanto grilled eel from Kochi Prefecture (1 skewer) 2,900 yen, Matsu (1 skewer) 2,000 yen
/ Hoppe Town Exhibition Hall, 1st basement floor
*Only available on July 18th (Fri) and 19th (Sat)
*The image is a special selection.

<Tobitei> Specially selected grilled Shimanto eel from Kochi Prefecture
<Tenoji>
Grilled Japanese eel (1 skewer) 3,942 yen
/ Hoppe Town Exhibition Hall, 1st basement floor
*Only available on July 18th (Fri) and 19th (Sat)

<Tenoji> Domestically-produced grilled eel
<Tsukuda Asa>
Grilled eel (1 skewer) 2,484 yen
*Only available on July 18th (Fri) and 19th (Sat)

<Tsukuda Asa> Grilled eel
<Ginza Naruto>
Grilled eel (1 skewer) 4,536 yen

<Ginza Naruto> Grilled eel
<Tenoji>
Domestic eel lunch box (1 meal) 3,672 yen
/ Hoppe Town Exhibition Hall, 1st basement floor
*Only available on July 18th (Fri) and 19th (Sat)

<Tenoji> Domestic eel lunch box
<Eashion>
Aichi Prefecture Mikawa Isshiki eel rice bowl with three flavors (1 serving) 1,990 yen

<Eashion> Aichi Prefecture Mikawa Isshiki eel rice bowl ~ Shamisen ~
Plum Blossoms
Ume no Hana Unaju (with yuba tsukudani) (1 meal) 2,700 yen
*Only available on July 18th (Fri) and 19th (Sat)

Ume no Hana: Ume no Hana Grilled Grilled Grilled Eel and Grilled Tofu Skin
<Black Hair Family>
Premium kalbi and eel bento (1 meal) 2,160 yen
*Only available on July 18th (Fri) and 19th (Sat)
*Limited to 10 meals per day

<Kurogeya> Premium Kalbi x Eel Bento
<Matsuoka>
Eel Hitsumabushi (1 serving) 2,808 yen
*Only available on July 18th (Fri) and 19th (Sat)
*Limited to 30 meals per day

Matsuoka: Eel on rice
Enjoy eel in a different way!
<Furuichian>
Pressed eel sushi (domestic) (1 serving) 1,296 yen
*Only available on July 18th (Fri) and 19th (Sat)
*Limited to 25 meals per day

<Furuichian> Pressed eel sushi (domestic)
<Tagosaku>
Eel rice (1 serving) 1,100 yen
*Only available on July 18th (Fri) and 19th (Sat)

<Tagosaku> Eel and steamed rice
<Niigata Yunotani Shintei>
Eel rice ball (1 piece) 580 yen
*Only available on July 18th (Fri) and 19th (Sat)

Eel rice balls at Yunotani Shintei in Niigata
<Alsace Lawrence>
Eel bread (1 piece) 430 yen
*Only available on July 18th (Fri) and 19th (Sat)

<Alsace Lawren> Eel bread
*All prices include tax.