Enjoy the cool, refreshing taste of “Yuki no Yado”! A special experience of tasting “Yuki no Yado” with shaved ice. Available for a limited time only at Ueno shaved ice specialty store “Yondaime Ohnoya Himuro”

Sanko Confectionery Co., Ltd. (located in Kita-ku, Niigata City) has collaborated with Yondaime Ohnoya Himuro, a popular Ueno shaved ice specialty store operated by Ice Innovation Co., Ltd. (headquarters: Taito-ku, Tokyo), to develop "Yuki no Yado Shaved Ice Matcha & Milk Flavor," inspired by Sanko Confectionery's signature product, "Yuki no Yado." The flavor will be sold at Yondaime Ohnoya Himuro for a limited time from Wednesday, July 30, 2025 to Tuesday, September 30, 2025.

Enjoy the delicious flavor of the long-selling brand "Yuki no Yado" in shaved ice, a special experience only available now.

Originally a rice cracker (senbei), Yukinoyado is a long-selling brand that has enjoyed patronage for many years since its launch in 1977. In recent years, the Yukinoyado brand has also released a karinto product called Yukinoyado Milk Karinto, as well as limited-edition products in a variety of flavors every year, and thanks to your patronage we have received great support throughout the year.

However, we have long had the desire to allow more customers to enjoy the delicious flavors of Yuki no Yado in a wider range of situations, beyond just rice crackers and karinto.

Following on from last year, this is the second time that Sanko has collaborated with the shaved ice specialty shop "Yondaime Ohnoya Himuro." "Yuki no Yado Shaved Ice," jointly developed by professionals from Yuki no Yado and shaved ice professionals, is a product that embodies the passion of Sanko Confectionery. Don't miss this opportunity to enjoy this limited-edition original shaved ice that lets you savor the deliciousness of Yuki no Yado.

"Yuki no Yado Shaved Ice Matcha & Milk Flavor"

"Yondaime Ohnoya Himuro" is a "shaved ice professional" that excels in making ice with the utmost care by the owner who loves ice to the core, and in creating original syrups to make that ice taste even more delicious.

"Yuki no Yado Shaved Ice" is a collaborative shaved ice created through joint development between the shop owner, a "shaved ice professional," and our company, a "Yuki no Yado professional," using original Yuki no Yado syrup made exclusively for "Yuki no Yado Shaved Ice."

This summer, we will be offering "Yuki no Yado Shaved Ice Matcha & Milk Flavor," which combines matcha, a classic Japanese sweet flavor that is also popular with people from overseas, with a flavor unique to Japan.

• We have combined matcha syrup, which gives off a Japanese feel, with a special syrup made exclusively for Yukinoyado shaved ice.

• The shaved ice is decorated with limited edition toppings that allow you to enjoy Yuki no Yado both visually and tasting.
  – A gyuhi sheet that evokes the image of a snowy landscape – A monaka (bean-jam sandwich) with the Yuki no Yado logo design
  – Meringue confectionery modeled after Yukinoyado's official mascot, "Whamiru" – Colorful rice crackers that express the fun world of Yukinoyado
  – Chewy milk gummy candy made from gyuhi

*Product contents and sales methods may change without notice.
*We are unable to answer inquiries by phone or email regarding the sales status of products.

About Ueno Shaved Ice Specialty Shop "Yondaime Ohnoya Himuro"

This shaved ice specialty shop is run by an ice maker and continues from the Ohnoya Himuro Main Store, which was founded in Tokyo in 1945. They communicate the "magnificence and true deliciousness of ice" through shaved ice. The delicious shaved ice served at the Fourth Generation Ohnoya Himuro is created using the ice-related techniques and knowledge of Ohnoya Himuro, which has been passed down from father to son in the founding family.

4th Generation Ohnoya Himuro: https://www.yondaimeoonoya.com/

About Yuki no Yado

"Yuki no Yado" is a type of rice cracker that was released in 1977 and is characterized by its soft texture and delicious sweet and salty taste. In addition to selling "Yuki no Yado Salad" and "Yuki no Yado Brown Sugar Milk Flavor" as standard rice cracker products, the store also sells a karinto (fried tofu) product in the series, "Yuki no Yado Milk Karinto." Please see below for more details.

Yuki no Yado: https://www.sanko-seika.co.jp/product/brand/yukinoyado/

Overview of Sanko Seika Co., Ltd.

Sanko Seika Co., Ltd. is a confectionery manufacturing and sales company founded in 1962 (Showa 37).

Their main products include "Yuki no Yado" released in 1977, "Parinko" released in 1975, "Niigata Shikomi" and "Whole Soy Senbei" rice crackers, "Cheese Almond" and other rice crackers, "Tsubu Yori Ko Mochi" and "Sankou no Kaki no Tane" arare and okaki rice crackers, as well as "Mixed Karinto" and other karinto products, and "Mochikyu", a gummy candy made from rice flour that is similar to mochi.

● About "Make Wow Moments."

Sanko Seika Co., Ltd. has adopted the corporate brand slogan "Make Wow Moments. Let's create fun, wow-inducing moments."

"Wow" means excitement, delight, surprise, and bursting with happiness. At Sanko Confectionery, we will continue to deliver that "Wow" to everyone and create scenes of happiness.

For details, please see the URL below.

https://www.sanko-seika.co.jp/company/slogan/

● Safety and Security

By delivering safe and secure products to everyone, we contribute to our customers' happiness through food, and in order to realize our corporate philosophy of "the three happinesses" (1. Happiness for our customers, 2. Happiness for our business partners, and 3. Happiness for the company and employees), the entire company is working together to thoroughly control the quality of our products and improve the working environment.

For details of this initiative, please see the URL below.
https://www.sanko-seika.co.jp/safety/

Head office: Kita-ku, Niigata City

Business description: Confectionery manufacturing and sales

https://www.sanko-seika.co.jp/

*All images are for illustrative purposes only.