"Love Live! Superstar!!" x Asakusa Kappabashi Hondori Koseikai Shopping Street: The second collaboration project to make walking around the streets even more fun!

To members of the press:

A collaboration project with "Love Live! Superstar!!" will be held at the Kappabashi Hondori Koseikai Shopping Arcade in Asakusa from Friday, October 10th to Friday, October 31st, 2025.

Lanterns (original signs), life-size panels, and flags will decorate the shopping district, and the whole town will be filled with Liella!

Just strolling around is a special experience, and you can enjoy the scenery that can only be seen here while sightseeing in Asakusa.

Introduction to Kappabashi Hondori Koseikai Shopping Street

Kappabashi Hondori Street is an east-west road that intersects at right angles in the center of Kappabashi Doguyasuji Street, and the section from Doguyasuji Street to the east, up to Kokusai Street, is the Koseikai Shopping Street (Promotion Association).

This historic shopping street was developed as a shortcut connecting Ueno and Asakusa, and as a route taken by high priests from Kan'ei-ji Temple on their way to Sensoji Temple, and was bustling all day long during the Meiji and Taisho periods.

In addition to stores selling cooking utensils and tableware, there are also a variety of other stores such as restaurants and general stores, and it is popular as a town that is fun to just walk around and is visited by a wide range of people, from tourists to locals.

Liella! Lanterns are here! They're fantastically lit up at night.

New original design lanterns will decorate the shopping street.

It can be enjoyed as a photo spot during the day and as a fantastic space enveloped in the light of lanterns at night, allowing you to enjoy different expressions at different times of the day.

This will be a one-of-a-kind photo spot, so be sure to visit Kappabashi Hondori Koseikai and enjoy taking photos with the Skytree in the background.

2. Life-size panels and flags decorate the town

Life-size panels, banners, and flags of Liella! members will be displayed throughout the shopping district.

You can have fun searching for your favorite character while strolling around, and the entire shopping district becomes a stage, bathed in the color of Liella!, making walking around the town itself a special experience.

By visiting this place in conjunction with sightseeing in Asakusa, you can enjoy scenery that can only be seen here.

3. Campaigns that invite visitors to participate

There will be a campaign where you can receive an original coaster if you visit participating stores in the shopping district, and if you win a scratch card you can win limited edition items.

This will provide even more enjoyment to visitors, as they can participate while enjoying shopping, eating and drinking.

This collaboration is the second following last year's.

We aim to promote tourism and create excitement throughout the shopping district, and together with Liella! we will bring you a new way to enjoy Asakusa.

This autumn, be sure to experience a special stroll through the Asakusa Kappabashi Hondori Koseikai Shopping Arcade.

Event Overview

Organized by: Kappabashi Hondori Koseikai Shopping District Promotion Association