Champ de Herbes Atre Ueno Store, a directly managed shop operated by Atre Co., Ltd., will be hosting a pop-up shop featuring Sega's globally popular character, Sonic the Hedgehog, for a limited time from Saturday, May 9th to Wednesday, June 3rd, 2026. A limited-edition novelty gift giveaway will also be held during this period.
■ Event Overview
Venue: Champ de Herbe Ueno Store, 1F, Atre Ueno WEST
Event dates: Saturday, May 9, 2026 – Wednesday, June 3, 2026
Opening hours: 10:00 – 21:00
For inquiries, please contact: Champ de Herbes Ueno Store TEL: 03-5826-5890
■ Featured Lineup
A huge collection of merchandise featuring Sonic, the world's fastest hedgehog and globally popular character, as well as his unique friends such as Tails, Knuckles, and Shadow, will be available.
For inbound tourists visiting Ueno, we will offer a wide variety of "Wa-Sonic" merchandise, which combines the world of Ukiyo-e, a quintessential Japanese landscape, with Sonic's design, spreading the charm of Sonic to fans both domestically and internationally.
■ Purchase Bonus: Limited Novelty Item
During the event period, you will receive an original sticker (one design available) for every 3,000 yen (tax included) spent on "SONIC THE HEDGEHOG" merchandise.
*The gift will also be given when combined with purchases of Sonic goods and cosmetics.
*Purchases of cosmetics only are not eligible.
*Receipts cannot be combined, and this offer is only valid for purchases made on the same day.
*While supplies last.
■ Company Profile
Company Name: Atre Co., Ltd.
Location: Ebisu Neonart 6F, 4-1-18 Ebisu, Shibuya-ku, Tokyo
Company established: April 2, 1990
Capital: 1.63 billion yen
Representative: Hiroyuki Takahashi*
Business activities: Management and operation of station buildings, etc.
Operating facilities: Atre Ebisu, Atre Shinagawa, Atre Kichijoji, Atre Ueno, and other directly managed shops, including Champ de Herbes.
*The character for "Taka" is officially written with the "ladder" radical.
[From Atre Co., Ltd.'s press release ]
