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Traditional crafts and anime culture merge! “Cel Animation Experience and Japanese Craft Fair” to be held at Ueno Marui.

Ueno Marui will be hosting a pop-up event by Kameya Nippon Traditional Co., Ltd., titled "Cel Animation Experience and Japanese Craft Fair – Experience Drawing, See and Choose Crafts -" at the Calendarium on the 5th floor, for a limited time from July 18th (Sat) to August 2nd (Sun), 2026.

The venue will exhibit and sell crafts by artists active throughout Japan, including works by Living National Treasures. We offer an opportunity to experience the charm of traditional crafts up close and find your favorite piece.

In addition, we will be holding a workshop where you can experience the "cel animation" technique that was once used in Japanese animation production. In this age where digital production is the mainstream, opportunities to experience cel animation are rare, so you can easily experience its unique expression and the joy of creation.

Please enjoy this special event where you can experience the charm of two aspects of Japanese culture: traditional crafts and animation.

■ About "Cel Animation Experience and Japanese Craft Fair – A Drawing Experience, Crafts to See and Choose From -"

Works by Living National Treasures are also on display and for sale. Bringing traditional Japanese crafts closer to you.

The venue will exhibit and sell traditional crafts from all over Japan, including works by Living National Treasures Akasui Ito V and Ryozo Kawakita, as well as Kutani ware, Arita ware, Bizen ware, and Edo Kimekomi dolls. We will be exhibiting and selling traditional crafts that have been passed down through generations in various parts of Japan. You can see the works, imbued with the skill and passion of the creators, up close, feel their texture and beauty, and choose your favorite piece. We hope you will enjoy this as an opportunity to incorporate traditional crafts into your life.

[Featured Artists]

  • Jun Isezaki, Bizen ware (Living National Treasure)
  • Imaizumi Imaemon XIV, Iro-Nabeshima (Living National Treasure)
  • Yukie Osumi, Metalworker (Living National Treasure)
  • Ryōzō Kawakita, Woodworker (Living National Treasure)
  • Nobuo Matsubara, Nagaita Chugata (Living National Treasure)
  • Akira Murayama, Woodworker (Living National Treasure)
  • Hisao Arai, Kimekomi Doll Craftsman (Traditional Craftsman)
  • Satoshi Nabeya, Edo Kiriko (Traditional Craftsman)
  • Akamizu Kiln Mumyoi Ware
  • Kei Eda Castings
  • Junpei Kaneshige, Bizen ware
  • Shin'emon Kiln, Arita ware
  • Kutani ware by Yasokichi Tokuda IV
  • others

[Examples of exhibited and sold items]

Kutani ware, glazed vase, Shinonome (dawn)

This piece is by the fourth-generation Tokuda Yasokichi, who inherited the ceramic art lineage of the third-generation Tokuda Yasokichi, a Living National Treasure. It is a work that harmoniously combines the beauty of the colored glaze, which changes its appearance depending on the light and viewing angle, with a refined form.

Edo Kimekomi Doll: Maneki-neko (beckoning cat)

13,200 yen (tax included)
Maneki-neko (beckoning cat) are beloved lucky charms that bring good fortune, good relationships, and business prosperity. Each cat is unique, made using a special technique of attaching fabric to a base, resulting in no two having the same pattern. These Edo Kimekomi dolls are supervised by traditional craftsman Hisao Arai, with each stage of production, from wood preparation to kimekomi (wood inlay) being handled by specialized artisans.

Experience the rare opportunity to create a "cel animation" with your own hands.

Cel animation is a technique once used in Japanese animation production, where lines and colors are layered onto a transparent sheet to create an image. In today's world, where digital production is the norm, opportunities to experience cel animation firsthand are limited. At this event, you can easily experience the feeling of placing colors one by one and the vibrancy of the colors when light shines through them, using cels created specifically for this event. You can take home the cel you colored.
For those who want to enjoy it casually, we offer a "Photo Frame Course" where you can display your work in combination with photos, and a "Cel Experience Course" where you can try coloring characters. For those interested in anime and cel animation, we also offer an "Advanced Course" where you create two cels using multiple colors, and a "Professional Course" where you can learn under the guidance of a professional.
▼Click here to make a reservation for a workshop.
https://kameya-japan-tradition.com/uenocell/

[Workshop Course Examples]

Cel Animation Workshop: Photo Frame Course

4,400 yen (tax included)
Estimated time required: 30 minutes

We create custom photo frames by applying cel animation techniques to your favorite photos. This service is recommended for first-timers and tourists alike.

Cel animation workshop: trial course

4,400 yen (tax included)
Estimated time required: 30 minutes

You can color in the characters and easily experience the vibrant colors unique to cel animation.

Cel Animation Workshop: Advanced Course

13,200 yen (tax included)
Estimated time required: 90 minutes

You will create two animation cels using multiple colors. This is recommended for those interested in animation and cel art.

■ About "Kameya Nippon Traditional Co., Ltd."

Kameya Nippon Traditional Co., Ltd. is working to connect Japanese crafts and culture with modern life through the introduction, exhibition, and sale of Japanese crafts, including those by Living National Treasures, and through experiential programs that allow people to engage with traditional culture. We believe it is important to create opportunities for people to actually see, choose, and incorporate crafts into their lives, rather than simply viewing them as objects of appreciation.
▼Official Website
https://kameya-japan-tradition.com/

■Event Overview

Dates: July 18th (Sat) – August 2nd (Sun)
Event Hours: 11:00 AM – 7:00 PM *Please note that these hours differ from the store's regular business hours.
Location: Ueno Marui 5F Calendarium

▼Ueno Marui
https://www.0101.co.jp/058/
▼Marui
https://www.0101.co.jp

[From Marui Group Co., Ltd. press release ]

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