"into the wood" makes its debut! There will also be special live performances by Girls² and Laki!
The " Ueno de Panda Beer Festa 2026 " will be held at the fountain plaza in front of Ueno Park, Taito Ward, Tokyo, for 10 days from August 14th (Fri) to August 23rd (Sun), 2026 .
This year, in addition to the usual plaza in front of the fountain, a new area called "into the wood" will be opened for the first time, taking advantage of the lush greenery of Ueno Park. Furthermore, on the final day, August 23rd (Sunday), there will be a special mini-live performance and fan event featuring popular girl group Girls² and Laki . It will evolve into a unique urban festival in Ueno where you can enjoy not only craft beer and gourmet food, but also music, nature, and culture all at once.






"Cheers under the dappled sunlight."
This year's theme is "A Toast Under the Sunlight Filtering Through the Trees. " We propose a way to enjoy summer that is only possible in Ueno: savoring craft beer, listening to music, and spending relaxed time with family and friends amidst the nature of Ueno Park, a place that feels far removed from the heart of the city.

*This is an image for illustrative purposes only.
[NEW] Green space area "into the wood"
"Into the Wood," a new area opening this year, is an experiential area utilizing the green spaces of Ueno Park. It will feature a forest beer lounge where you can enjoy craft beer in the shade of trees, as well as woodworking classes and calligraphy classes that families can enjoy together, creating a new space where you can relax and feel close to nature. More than just drinking beer, it's about playing, learning, and relaxing. We have prepared a new way to enjoy a beer festival.

Approximately 50 beer and gourmet food vendors will be gathered together.
Approximately 50 vendors are scheduled to set up shop at the venue. You can enjoy a diverse lineup including popular domestic and international beers, craft beers, imported beers, and food and sweets that pair well with local gourmet beers.

*This is an image for illustrative purposes only.
| Weihenstephan (Japanese Beer) | Craft beer |
| World No. 1 Erdinger | Craft beer |
| Sakata-ya | Echigo Koshihikari beer, grilled seafood, shaved ice |
| Tanakaya Trading Co., Ltd. | Shizuoka beer, buttered potatoes, simmered squid, alcohol |
| Hida Road | Hida Takayama Beer, Hida Beef Croquettes |
| MAMIANA | Orion beer, beef and pork skewers, Blue Seal ice cream |
| DONA Kitchen | Scallop yakisoba, skewers |
| M's Company | Hot dogs, french fries, draft beer, soft drinks |
| Washo | Grilled meat skewers, frankfurters, alcohol |
| AQUA | Shaved ice, alcohol |
| Drinking establishment Suzuki | Grilled skewers, pulled pork, alcohol |
| GOGO shop | Shaobing, yakitori, beer |
| Fukuchan Farm (Food Truck) | Peach beer |
| Aomori-ya / Popular God's Candied Apples (Food Truck) | Apple and grape beer, candied apples |
| Kitchen DOI (Food Truck) | |
| Takoyaki Yamachan (Food Truck) | |
| YOROKOBI | Grilled skewers, shaved ice |
| Megumi Kitchen | Yakisoba, yakiudon, shaved ice, alcohol |
| KSM | Tamachan Gyoza, Seafood Skewers, Draft Beer |
| Typhoon Kebab | Doner kebab, cheese hot dog, long fries |
| top | Churro dogs, ham cutlets, shaved ice |
| Minoriya | Grilled shiitake mushrooms, frankfurters, alcohol |
| Sendai-ya | Dumplings, Dan Dan fried noodles, draft beer |
| Aomoriya | Grilled seafood skewers, fried yam, alcohol |
| Rise Up A | Long fries, shaved ice, draft beer |
| Cricket | Alcohol, soft drinks |
| Eight Cafe | Grilled meat skewers, cheese hot dogs |
| MIYABI | Takoyaki, long fries |
| Beach house | Canned alcoholic beverages, soft drinks |
| El Churros Factory | Churros, french fries, draft beer |
| Rise Up B | Long fries, shaved ice |
| Tensho | Shaved ice, candied fruit, alcohol |
| Typhoon Kebab Doner Kebab | Cheese hot dog, long fries |
| Desperate punch | Okinawan fried chicken |
| Kawahigashi | Taiwanese bubble tea, jasmine tea |
| Hanaju Yanaka Tea House | Sausage, draft beer |
| goldfish | Takoyaki, fried mochi, alcohol |
| SoftBank | CSR |
| DREAMBEER | Craft beer, beer tap tasting |
| Hanakuma | |
| PREMIUM WATER | Water server |
| etc… |
Girls² and Laki will be performing on the final day!
On the final day of the event, August 23rd (Sunday), a special mini-live performance by Girls² and Laki will be held as the main event of the stage. The event will conclude with a live performance by popular artists. There will also be a special event for those who purchase eligible products, making it a special day that combines a beer festival with entertainment.
Stage events held daily
During the event period, a variety of stage content, including live music, dance performances, and other performances, will be held daily. From daytime to nighttime, there will be events that can be enjoyed by people of all ages.
*Contents are subject to change.










Main cast

Jaabourbons ● An all-around band from Okinawa that incorporates the sanshin (Okinawan stringed instrument) into catchy songs. Their music has been used in commercials for DyDo Blend Coffee and the miu series. Their song "Under the Banyan Tree" reached 2nd place nationwide on the wired music request rankings. They are also active on TikTok, where they gain popularity with their Okinawa-related content! A concert at Tokyo Hall is scheduled for October 18th (Sun).

Kota Okamoto (pop singer) ● From Hiroshima Prefecture, he has composed theme songs for various genres, from Showa-era pop songs to anime and movies. His new song, "Marionette Who Fell into the Eternal Swamp," is now on sale! On April 7th, he will be performing the national anthem before the game at Hiroshima Mazda Stadium.

Masato Hashizume is a singer-songwriter from Takatsuki City, Osaka Prefecture. He began writing lyrics, composing music, and singing in the 5th grade of elementary school, and he runs an NPO that uses music to support suicide prevention and bullying prevention. He made his major debut with King Records as Mr. Trot Japan. He is currently a student at Waseda University.

UK ● Jung Young-wook was a member of the South Korean dance-vocal group Apeace, which was active in Japan from 2011 to 2021. In Apeace, he was the main dancer and lead vocalist. In July 2021, while the group was on hiatus, he made his major debut as a solo artist under the name UK (UK) with the song "CHECKMATE/The World We See Together Is Beautiful."

Tokyo Rikisha: A performance unit formed by active rickshaw pullers in Asakusa. They fuse song and traditional culture to spread the charm of Japan to the world. With their powerful voices and passionate feelings, they continue to bring smiles and inspiration to many people.

HanaMEN Group ● They sing and dance with splendor. A five-member male idol group that will make the flower of hope bloom in your heart. In March 2026, their 1st single "NEGAI" debuted at number 1 on the Oricon Enka/Kayokyoku chart!

Rion Adachi is an Ado tribute singer. As a second-year junior high school student who perfectly recreates Ado's style, she has appeared on numerous TV programs, including Fuji TV's "Chidori no Oni Renchan" and TBS's "Monomané Choujou Kessen."
Murasaki Sports presents an "Active Experience Area"!
On Saturday, August 15th, the "Murasaki Sports Area" will open within the venue, where you can experience the appeal of action sports. In addition to trial sessions for skateboarding, Strider bikes, BMX, and slacklining, there will be demonstrations by professional riders and breakdancing shows. Furthermore, there will be plenty of cultural content that can be enjoyed by all ages, such as art workshops, calligraphy workshops, kendama, and cornhole games. We will deliver a special day where children and adults alike can enjoy moving their bodies, playing, and learning. Enjoy craft beer and gourmet food while experiencing a new festival experience where sports, culture, and beer merge in the heart of the city.

Ueno Chuo-dori Shopping Association x Welfare x Design Company Collaboration T-shirt
This time, we're once again collaborating with the welfare sector. The collaboration will be between Ueno Chuo-dori Shopping Association, welfare organizations, and a design company. In cooperation with the Taito Ward Social Welfare Council, users of disability facilities in the ward have created artwork inspired by this event. Grip Grapp LLC, a local design company that operates the social design brand NODD, will redesign these artworks for the event's T-shirts. These facilities are Type B employment support facilities, where the monthly wage is currently 15,563 yen (Tokyo average for FY2021, according to Ministry of Health, Labour and Welfare data). A portion of the proceeds from the sale of these event T-shirts will be donated to each facility. Please purchase an event T-shirt at the venue and help make the event a success. This initiative allows you to contribute to society by making the event exciting and enjoyable.

Event Overview
A new kind of urban beer festival that can only be realized in Ueno.
"Ueno de Panda Beer Festa" is more than just a beer event. Held in Ueno Park, a precious green space in the heart of the city, it's a unique urban festival that blends craft beer, gourmet food, music, cultural experiences, and interaction with nature. Relax in the dappled sunlight during the day, enjoy live music in the evening, and raise a toast in a magical atmosphere at night. You can fully experience the charm of Ueno Park throughout the day.
| period | Friday, August 14, 2026 – Sunday, August 23, 2026 |
| time | 12:00 – 21:00 *Scheduled to end at 20:00 on the last day |
| venue | Ueno Onshi Park Fountain Square / Green Space Area "into the wood" |
| Admission fee | free |
| Organizer | Uenode Executive Committee (Ueno Chuo-dori Shopping Association) |
| Sponsorship | Taito Ward |
| SPECIAL THANKS | Japan Tobacco Inc. |
| Homepage | https://uenode.jp/series/beerfesta.html |
Inquiries regarding this matter
Uenode Executive Committee (Ueno Chuo-dori Shopping Association)
TEL: 03-3833-0030 (Reception hours: Weekdays 10:00 AM – 5:00 PM / Closed on Saturdays, Sundays, and public holidays)
FAX: 03-3833-3053
Contact form: https://uenode.jp/question.html
Uenode Homepage: https://uenode.jp
Beer Festa: https://uenode.jp/series/beerfesta.html
[From the Ueno Chuo-dori Shopping Association press release ]

