Geisai is coming to Ueno!
The Ueno 6-chome Shopping Street Association, in cooperation with the Geisai Executive Committee, will hold "Geisai 2026 x Ueno Machi Matsuri" on Sunday, September 6, 2026, in the Ueno 6-chome Shopping Street.
This special community event brings together local shopping districts and students from Tokyo University of the Arts, utilizing the power of youth and culture to showcase the many charms of the Ueno area.

This year's key visual

*Scenes from last year's event
The Geisai Mikoshi Procession, to be held on Sunday, September 6th from 12:00 to 13:00, will be an especially spectacular procession, featuring the Geisai's famous giant mikoshi (portable shrine), the Geidai Samba Club's samba party, and shop owners from Ueno Shopping Street. During the event, 1,000 yen lottery tickets that can be used in town will also be distributed.
[Web page] https://www.uenomachifes-geisai.com/
This is a scene from last year's awards ceremony for the Geisai portable shrines. Students from the Faculty of Fine Arts and the Faculty of Music at Tokyo University of the Arts collaborate to create four portable shrines. Only one of them is allowed to be paraded through the shopping district.
Geisai Mikoshi (portable shrine)

The awards ceremony took place in a grand manner despite the rain.

Last year's award-winning portable shrine team
The Geisai Mikoshi, a festival known only to those in the know, is coming to town. First-year students from Tokyo University of the Arts, divided by department, spend the entire summer creating the mikoshi, which is truly a testament to their sweat and tears. You will be blown away by the sheer scale of the mikoshi when you see it in the middle of town!
The sight of the gigantic Geisai portable shrine passing through the gate is breathtaking! A must-see!

Cheers erupted as they passed through the shopping street's gate.

Everyone in the shopping district will also help carry the portable shrine.
Which portable shrine will be used this year?
The happi coats, designed to complement the portable shrines, are also a highlight! On Friday, September 4th, the portable shrine of the department that won the Ueno 6-chome Shopping Street Association Award at the opening ceremony (judging) on the first day of the Geisai festival will parade through the shopping street. Which portable shrine will win this year?

Oil painting, architecture, vocal music, percussion, organ, early music, conducting
Oil painting, architecture, vocal music, percussion, organ, early music, conducting
What I yearn for is eternal prosperity.
It is neither wealth nor control, but an unwavering prayer.

Sculpture / Cutting-edge technology / Sound environment / Instrumental music / Wind music
Sculpture / Cutting-edge technology / Sound environment / Instrumental music / Wind music
Eight different wills clash fiercely
When frictional heat exceeds the critical point
It transforms into an unstoppable frenzy.

Japanese painting × Crafts × Traditional Japanese music × Music theory
Japanese painting × Crafts × Traditional Japanese music × Music theory
Burning up and rising into the sky as smoke…
The light that illuminates the dark night is like a flame that once burned brightly

Design / Arts and Culture / Composition / String Instruments
Design / Arts and Culture / Composition / String Instruments
I yearn for the moon.
Reaching out, I found myself facing a landscape yet unseen.
We move forward, our aspirations transformed into a flag, towards the distant light.
Dreams don't end with just looking up at them.
Tokyo University of the Arts Samba Party

Tokyo University of the Arts Samba Club
The Tokyo University of the Arts Samba Club's performance brought energy to the town!
Another popular attraction that grows year after year is the Geidai Samba Party! The history of the Geisai samba parade is long, and it is actually the origin of the Asakusa samba parade. The overflowing passion of the young Geidai students heats up the town! Don't miss the performances held in various formations throughout the area! Also, pay attention to the variety of percussion instruments!
The festival parades through the town accompanied by a portable shrine and a samba performance.
A generous giveaway of 1,000 yen lottery tickets for the first 10,000 people!

We'll be distributing 1,000 yen lottery tickets that can be used throughout the event, from delicious food to fun shopping! Will you win or lose? Shop or dine at Rokuchome Shopping Street and try your luck with the fun lottery! If you win the 1,000 yen grand prize, please show it at participating stores! Winning tickets can be used as gift certificates.
*Distributed to the first 10,000 customers who make a purchase or dine at participating stores.
Instructions for using the 1,000 yen lottery prize voucher
・Available period: September 4th (Friday) to September 23rd (Wednesday), 2026
– Duplication and resale are prohibited.
・This offer may not be combined with other discounts.
– Depending on the store, this may only apply to specific products or services.
• This product is intended for use in stores. Please check with individual stores regarding online sales.
・For other specific details regarding the use of gift certificates, please check with each store.
List of stores that handle the 1000 yen lottery (stores where tickets are distributed and gift certificates can be used)
[ Niku no Oyama]
Established in 1932, "Niku no Oyama" in Ueno Ameyoko offers high-quality meat at reasonable prices, leveraging our many years of experience and achievements.
Address: 6-13-2 Ueno, Taito-ku, Tokyo 110-0005
【 HAIR WORK'S YAGI】
This barbershop is run by a friendly, down-to-earth gentleman from downtown Tokyo, who possesses both the traditional hairdressing techniques passed down through generations and a refined, stylish demeanor. It's a fashionable barbershop located on the bustling Ueno Okachimachi Central Street. We await your arrival with a warm smile!
Address: 2nd Floor, Kikuya Building, 6-2-14 Ueno, Taito-ku, Tokyo
【 Fit's & FRESH】
We are an American casual clothing shop that carries popular brands from both Japan and abroad. Our selection of Japanese-patterned sukajan jackets is definitely worth checking out!
Address: 6-10-23 Ueno, Taito-ku
[Ueno Yabu Soba]
For over 130 years, four generations of discerning owners have continued to uphold the traditional flavors, serving steamed soba noodles, hot udon and soba noodles, as well as appetizers such as itawasa (sliced fish cake with wasabi) and tempura, in a bright and relaxed, purely Japanese-style setting.
Address: 6-9-16 Ueno, Taito-ku, Tokyo 110-0005
Phone: 03-3831-4728
[ FREAK MARKET Ameyoko Plaza Store]
This is a specialty shop for Japanese-style clothing, focusing on garments embroidered with traditional Japanese designs. Their selection of popular reversible sukajan jackets is definitely worth checking out!
Address: 6-10-7 Ueno, Taito-ku, Tokyo, Ameyoko Plaza, Rooms 31 & 32
Phone: 03-3833-2700
[ Yakiniku Ueno Taishoen Ueno Station Front Branch]
Located right near Ueno Station, Taishoen Ueno Ekimae Store is a casual restaurant. We strive to create a restaurant that is loved and trusted by everyone for years to come, offering carefully selected ingredients, excellent service, and a safe, secure, and enjoyable experience.
Address: Forum Aji Building 2nd & 3rd Floor, 6-13-1 Ueno, Taito-ku
Phone: 03-3832-5324
[ Standing Bar Kadokura]
Just a 1-minute walk from Ueno Station! This standing-only izakaya is packed every day. Because it's affiliated with the yakiniku restaurant Taishoen, the meat dishes are delicious and cheap! Dishes start from 150 yen, drinks from 250 yen. There's also a VIP room at the back where you can sit. Reservations on the day are welcome! We look forward to seeing you!
Address: Forum Aji Building 1F, 6-13-1 Ueno, Taito-ku
Phone: 03-3832-5335
[ Italian Bar Il Cadoccio]
Il Cadoccio, an Italian bar in the same group as Yakiniku Taishoen, is highly recommended for its meat dishes. If you're looking for Italian food in Ueno, head to Il Cadoccio.
Address: Forum Aji Building B1F, 6-13-1 Ueno, Taito-ku
Phone: 03-3832-5444
[Ueno Marui]
Address: 9F Ueno Marui, 6-15-1 Ueno, Taito-ku
9F All Stores

Last year's group photo
●Event Overview●
Event name: "Geisai 2026 x Ueno Machi Matsuri"
Event period: September 6, 2026 (Sunday)
Venue: Ueno 6-chome Shopping Street
Homepage: https://www.uenomachifes-geisai.com/
Organizer: Ueno 6-chome Shopping District Federation (Ueno Sakura-dori Shopping District, Okachimachi Ekimae-dori Shopping Association, Ueno Okachimachi Chuo-dori Association, Ueno Shoei-kai, Ueno Ekimae Ichiban-gai Shopping Association, Youth Road Ueno-dori Association)
Sponsored by: Taito Ward
Cooperation: Geisai Executive Committee 2026
[ About Ueno 6-chome Shopping District Association]
Organization Name: Ueno 6-chome Shopping District Federation (Ueno Sakura-dori Shopping District, Okachimachi Ekimae-dori Shopping Association, Ueno Okachimachi Chuo-dori Association, Ueno Shoei-kai, Ueno Ekimae Ichiban-gai Shopping Association, Youth Road Ueno-dori Association)
Address: 6-13-2 Ueno, Taito-ku, Tokyo 110-0005
Chairman: Kyoji Watanabe
Business Description: To coordinate local shopping associations and aim to revitalize shopping streets.
Event planning and management
– Improve the appeal of the shopping street
Support and collaboration with shop owners
– Provide support to shop owners and store operators, including business consultations, information provision, and training.
– Promote cooperation and collaboration among shops and support the development of the entire region.
[From the Ueno 6-chome Shopping District Association press release ]
