We are holding "Ueno Edo Clean-Up Operation," a family-friendly event themed around the Edo period, and "Ueno Edo Eco Challenge," where you can get drinks chilled by sunlight.
Looop Inc., which pursues new ways of living and energy with the vision of "realizing an energy-free society," will hold an environmental awareness event, "Ueno Edo Sustaina Day," in the Ueno/Okachimachi area on Saturday, October 3rd and Sunday, October 4th, as a voluntary community service activity by its employees. The event aims to raise environmental awareness among local residents through "Ueno Edo Clean-up Operation," a parent-child event where participants can pick up trash together with the performance group "Trash Picking Samurai," and "Ueno Edo Eco Challenge," where participants can receive solar-chilled drinks in exchange for recyclable waste.
In recent years, littering has become a problem in the Ueno area due to the increase in tourists*. In response to this problem, Looop, headquartered in the Ueno/Okachimachi area and aiming to realize a sustainable society, planned this event as a voluntary community service activity by its employees. This event is based on the concept of the Edo period, a time when the "Elekiteru," Japan's first electric generator, was a hot topic, and when a thorough recycling culture was deeply rooted. Through the refined spirit of Edo, which is also the "root of electricity" in Japan, we will provide a place where all generations can enjoy themselves while fostering awareness of a circular economy.
*Source: Taito City Cultural Industry and Tourism Department, Tourism Division, "Regarding the Sustainable Tourism Destination Development Project for Fiscal Year 2025"
■Event 1: An immersive experience for parents and children! "Ueno Edo Clean-up Operation ~Become an apprentice to a garbage-collecting samurai!~" *Advance registration required (Deadline: September 23)
This is an immersive, hands-on cleaning event for parents and children, where you'll team up with the performance group "Garbage Picking Samurai"* to defeat the "Garbage Demons" (the evil spirits that litter) that infest the streets of Ueno. At the departure ceremony, you'll become an apprentice of the Garbage Picking Samurai, equipped with happi coats and tools such as tongs, and set off. You'll take on a mission based on the story that "it's not the people who litter that are bad, but the hearts that litter." After completing the mission, you'll receive a "reflection book" to continue learning in a fun way even after returning home, a drink to cool you down, and a "Certificate of Environmental General Award."
Date and Time: Saturday, October 3rd and Sunday, October 4th, 2:00 PM – 4:00 PM
Location: Looop Headquarters (Ueno Frontier Tower, 3-24-6 Ueno, Taito-ku, Tokyo) and the surrounding area of Okachimachi.
Target audience: Children aged 4-12 and their guardians. *Limited to 20 pairs per day.
Participation fee: Free
Registration: Pre-registration required (If there are many applicants, a lottery will be held).
-Application form: https://forms.gle/6oTdWEVrUaYfJkLv8
– Participation Terms and Conditions: https://looop-denki.com/assets/files/contract/uenosustainable.pdf
Application period: Until 23:59 on September 23rd (*Lottery results will be announced on September 25th)
*Please be sure to read the terms and conditions of participation and our privacy policy ( https://looop.co.jp/privacy ) before applying.
■Project 2: Empty containers are transformed into cold drinks! "Ueno Edo Eco Challenge ~Recycling Resource Exchange Center~"
This is an interactive eco-experience where participants can exchange recyclable waste they bring with them for drinks cooled using solar power. A special stall will appear in Ueno where you can experience two loops (cycles): "recycling," where things are reborn, and "renewable energy," where electricity is generated by the power of nature.
Date and Time: Saturday, October 3rd and Sunday, October 4th, 2026, 10:30 AM to 6:00 PM each day
Location: Under the eaves in front of the multi-story parking garage at Matsuzakaya Ueno store, near Okachimachi Station.
Target audience: Anyone who brings in recyclable materials such as empty bottles, cans, plastic bottles, newspapers, and magazines.
Participation fee: Free
Notes:
-Please bring your resources in an empty state.
-This is not a trash can, so we cannot collect anything other than recyclable materials.
– Dirty paper, smelly paper, carbon paper, shredded paper, and oily paper cannot be recycled.
– We will responsibly recycle all collected resources.
Regardless of the amount of resources used, we will only provide one drink per person.
– Distribution may end once the planned number of items has been reached.
■ About "Garbage Picking Samurai"
This garbage-collecting performance group, clad in denim kimonos and wielding tongs as swords, carries out daily garbage-collecting activities with the slogans "Who are these people?" and "We will punish those with immoral hearts." The performances, incorporating authentic sword fighting techniques by the founder of Garbage-Collecting Samurai, Kazuki Goto, elevate garbage collection into entertainment. They also showcase sophisticated chambara (sword fighting) at events. Their samurai performances have gained immense popularity not only in Japan but also overseas. Furthermore, their activities have been recognized socially, and they have been appointed as Re-style supporters by the Ministry of the Environment, promoting the 3Rs (Recycle, Reuse, Reduce).
Official website: https://gomihiroi-samurai.com/
Official TikTok: https://www.tiktok.com/@gomihiroisamurai?source=h5_t
Reference picture book: Garbage Collector Samurai Appears! ( https://gomihiroi-samurai.com/news-ehon/ )
■Looop Co., Ltd.'s Commitment to Social Contribution Activities
Founded in response to the disaster relief efforts following the Great East Japan Earthquake, Looop has pursued new ways of living and energy through its renewable energy and electricity retail businesses. In addition to its "Power Generation Workshop" held annually since 2021 in Nakashibetsu Town, Hokkaido, and its mystery-solving events themed on disaster prevention, the company actively engages in spontaneous initiatives that turn employees' ideas into reality.
– Providing charging stations to mountain huts on Mt. Fuji as a measure against people getting lost ( https://looop.co.jp/info/4832_20260824 )
– "Power Generation Workshop" in Nakashibetsu Town, Hokkaido ( https://looop.co.jp/topics/8492_csr_251017 )
– A mystery-solving event with a disaster prevention theme ( https://looop.co.jp/info/8267_20260831 )
*Looop's official note > Looop's initiatives ( https://note.com/looop_pr/m/m324fde3d9bca ) introduces the background of the initiatives and the thoughts of our employees.
About Looop Co., Ltd.
Looop Co., Ltd. was founded in April 2011 with the vision of "realizing an energy-free society," based on its experience of providing electricity to disaster-stricken areas using solar power during the Great East Japan Earthquake and bringing joy to those affected. Currently, the company is broadly promoting energy management, including its electricity retail business (service name: Looop Denki), which proposes optimized power consumption using its unique technology, as well as the development and operation of renewable energy power plants and storage batteries. From 2025, the company will fully launch its smart home business. By integrating energy data with AI and IoT, the company is pursuing a new way of using energy that expands the possibilities for people and society by building a system that not only "creates" and "uses" energy, but also integrates into daily life and "uses it intelligently."
Establishment date: April 4, 2011
Head office address: Ueno Frontier Tower, 3-24-6 Ueno, Taito-ku, Tokyo (Reception on the 17th floor)
Representative: Soichiro Nakamura, President and CEO
Capital: 6,680 million yen (as of January 2026)
Sales: 53,976 million yen (as of March 2026, non-consolidated)
URL: https://looop.co.jp/
[Looop Co., Ltd.] Press Release
