～ Natural sweets from whereabouts ・ Premium sweet potatoes and soft serve ice cream that can only be enjoyed here are on sale at the same time ～
RY Corporation, with the full cooperation of Namegata City, Ibaraki Prefecture, will open a sweet potato sweets specialty store "Ms.YAKIIMO" using top-class sweet potatoes from Namegata on December 18, 2020. It will open in Ueno Park, Tokyo on the day. We specialize in take-out sales of the finest "yakiimo" and sweet potato sweets made from sweet potatoes that won the Emperor's Cup at the Agriculture, Forestry and Fisheries Festival produced by Namegata City.
Namegata City, located in the Kasumigaura area in the southeastern part of Ibaraki Prefecture, is blessed with a relatively warm climate, rich in crop production, with a sloping field of red noppo soil sandwiched between the lakes of Kasumigaura and Kitaura. "Ms.YAKIIMO" specializes in take-out sweets using "sweet potatoes" cultivated in a blessed environment.
JA Namegata Shiosai's sweet potatoes were developed with the aim of creating an attractive town centered on sweet potatoes. In 2005, we started a test to bake sweet and moist baked potatoes, and spent about 10 years developing a baking method. At the same time, we improved cultivation techniques and adjusted the shipping time according to the starch content. In 2017, we received the Emperor's Cup at the Agriculture, Forestry and Fisheries Festival, where the sweet potatoes produced in the whereabouts are the highest honor.
Best grilled potato Beni Yu sweet 350 yen
From the opening to the middle of January 2021, we will offer the top quality "Kou Yukan" grilled potatoes. "Kou Yukan" has a strong activity of "β-amylase", an enzyme that converts starch into sugar, and has a higher content of "maltose" than other varieties, so you can enjoy a natural gentle sweetness like starch syrup.
From mid-January 2021, "Benimasari" grilled rice, which is characterized by its sticky and smooth texture, is scheduled to appear. Throughout the year, we will provide grilled sweet potatoes using high-quality sweet potatoes with a high sugar content.
A new product "Premium Sweet Potato Soft Cream" made exclusively for "Ms.YAKIIMO" by the Namegata Brand Strategy Council in Namegata City, Ibaraki Prefecture. We offer soft serve ice cream that you can enjoy "Kou Yukan", which is characterized by its gentle natural sweetness, all year round, and soft serve ice cream that uses a new variety of colorful purple sweet potato "Fukumurasaki".
・ Yu Ko 370 yen
・ Fukumurasaki 370 yen
・ Sweet potato mix 370 yen
We sell a variety of sweet potato sweets, such as the classic sweet potato sweets and Western confectionery sweets that have been around for a long time.
"Hoshi Imo", which is a luxuriously dried whole honey potato type "Kouharu" with a sugar content of 60 degrees, which has become popular in recent years, and "Sweet potato karinto" made from "aged red kogane" are sweet and crunchy foods. It's delicious and addictive. Please enjoy various sweet potato sweets.
・Sweet potato karinto 450 yen
・ The best dried potatoes Red Haruka flat dried 1, 000 yen
Whole dried 800 yen
・Grilled potato financier ( 5 pieces) 500 yen
・Sweet potato cookie 850 yen
Aged red kogane sweet potato karinto
The finest dried potatoes, Beni Haruka flat dried
JA Namegata Shiosai's "Yakiimo" business, which was newly tackled as a sixth-generation industry due to sluggish sales of sweet potatoes. Fifteen years after the start of the project, after the disaster of the Great East Japan Earthquake, we have now realized new demand creation and regional revitalization through "Sweet potatoes". We are working to foster successors and revitalize the region through supporting the activities of young successors who will lead the future and through the experience-based agricultural theme park “Namegata Farmers Village”.
* All prices in the press release do not include tax
"Ms.YAKIIMO" store overview
□ Store name: Ms.YAKIIMO (Mizu Yakiimo)
□ Genre: Sweet potato sweets specialty store, takeout
□ Location: 1-54 Ueno Park, Taito-ku, Tokyo Ueno no Mori Sakura Terrace 1F
□ Phone number: 03-3834-9221
□ Business hours: 11: 00-21: 00
□ Regular holiday: Normal business for the year-end and New Year holidays according to the facility
□ Opening date: December 18, 2020
Established RY Corporation in December 2006. Starting with the operation of the first store, "Izakaya Doma Doma," in July 2010, the company's first store, "Bistro Gabri Gotanda Store," was followed by the rotisserie chicken igniter in March 2011. We have opened "LA COCORICO". In 2014, we opened the first cafe format, "The French Toast Factory," and have 49 stores in 30 formats.
In 2020, we are about to reach the milestone of 50 stores and sales of 5 billion yen, and we are planning to implement a number of big projects next year, and we are making great strides in the Corona sword.
RY Corporation Corporate Philosophy
Impressive & Creative
Always expect the expectations of customers, employees, business partners, shareholders, and everyone involved
Our corporate philosophy is to continue to surpass far and create a lot of excitement.
Basic Management Policy Aiming to be an "impressive creation" company that makes people happy through the realization of employees' dreams and food
Thank you, emotion, emotion
1. Providing true excitement and joy to customers through "food"
2. We will continue to provide an environment where employees' dreams and possibilities can be realized.
3. Create a lot of "thank you" according to the changing society through eating out
■ Company name: RY Corporation Inc.
■ Established: December 28, 2006
■ Location: 4-10-63 Takanawa, Minato-ku, Tokyo 108-0074 Eminance Takanawa 5F
■ CEO: Fujio Yokoyama
■ Phone number: 03-6416-0210
■ Capital: 30 million yen
■ Sales: 4.2 billion yen (FY2018 financial results)
■ Number of employees: 700 (170 employees, part-time worker 530)
■ Business: Restaurant management, restaurant production, retail sales, ready-to-eat business
■ Development brands
Domestic: "RISTORANTE & BAR E'VOLTA", "LA COCORICO"
"Bistro Gabriele", "The French Toast Factory", "ALBERGO"
"Hawaiian Café & Restaurant Merengue", "Hawaiian Steak & BBQ Merengue" "Kushiyaki. "Bistro Gabri", "Kuzushi Iron Plate Abagura", "Zonbun Soba"
"Cirombo Marina", "FRAGANTE HUMO"
"GABURI SHARE", "THE GROVE BAKERY"
"AMERICAN CRAFTBEER BAR & STORE Tamaplataps"
"MATTCH CUCINA ITALIANA"
17 brands in Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Nagoya
Overseas: Bangkok, Thailand "BISTRO & ROTISSERIE LA COCORICO"
■ Number of stores: 49 stores: 48 stores in Japan, 1 store overseas (Thailand)
■ URL: http://www.ry-corporation.com/