
July 23rd (Wed) to August 5th (Tue), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space
Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops that change weekly. Starting on July 23rd (Wednesday), Kimi no Mama will be opening a stall. The soft, moist Baumkuchen has a familiar taste similar to tamagoyaki (rolled egg). Kimo's Hawaii will also be selling malasadas. We recommend trying these Hawaiian sweets to easily get into the tropical mood. There will also be two weeks full of seafood delicacies! Don't miss out on the delicacies that can be enjoyed with a cold beer in the hot summer, such as grilled squid and fried octopus! We will introduce the eight seasonal gourmet brands at Matsuzakaya Ueno.
<Kimi no Mama> Kimi no Mama Whole (1 piece) 1,890 yen / Japanese and Western sweets event space on the first floor
We use a lot of eggs and bake it to have a fluffy and moist texture. It's a baumkuchen with a nostalgic and familiar taste, almost like a rolled egg.
Kimo's Hawaii: Hawaiian donut, malasada, custard cream (1 piece) 401 yen
/ 1st floor Oedo Shinmachi event space *Currently being held
It's fluffy and chewy, and the harmony with the custard cream is addictively delicious.
July 23rd (Wed) → July 29th (Tue)
Kantaya: Tuna sushi (1 serving) from 2,160 yen / 1st basement floor Hoppe Town Exhibition Hall
Our tuna sushi, both nigiri and rolled, is made with tuna grown in the bounty of nature and is very filling.
<Kaisen Kobo> Golden Squid Grill (66g) 1,080 yen / 1st floor Japanese and Western sweets event space
The squid tentacles are coated with rice cracker flour and grilled on a hot plate, which locks in all the umami flavor of the squid.
<Hakuraku> Deep-fried water octopus (100g) 1,080 yen / Hoppe Town Exhibition Hall, 1st basement floor
Fried chicken made with Hokkaido water octopus that is soft and juicy.
7/30 (Wed) → 8/5 (Tue)
<Yamacho Hasegawa Shoten> Hokkaido salmon roe marinated in soy sauce (per 100g) 2,500 yen / 1st basement floor Hoppe Town Exhibition Hall
It is characterized by its beautiful color, crunchy texture, and rich flavor that spreads in your mouth.
<Kikuya Nakamura> Akashi Octopus Simmered in Soy Sauce (100g) 1,550 yen / 1st floor Oedo Shinmachi Event Space
This is a boiled octopus dish that has a soft texture when you put it in your mouth.
<Wanya> Northern shellfish all-you-can-eat (1 meal) 2,970 yen / 1st basement floor Hoppe Town Exhibition Hall
A seafood bento box with seven types of shellfish, including red and white scallops and Ezo abalone.
▽Click here for Hoppe Town event information▽
[Matsuzakaya Ueno Store Official Website] https://www.matsuzakaya.co.jp/ueno/topics/230102_11831.html
[Matsuzakaya Ueno Store Official Instagram] https://www.instagram.com/matsuzakayauenoten?igsh=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr
*All prices include tax.