"Tagemegoikkya" Felissimo Aomori Product Exhibition will be held at Felissimo YOU+MORE! [Humor] Ecute Ueno store @ 2025/7/17 (Wed) ~ 8/10 (Sun)

The Goldfish Neputa Pouch, which became a hot topic among the pullers and musicians of the Aomori Nebuta Festival and the Hirosaki Neputa Festival and sold out in just four days after its release, and the new Himeringo size are also on sale. Chilled candy apples to get into the festival mood are also on sale for a limited time.

Starting Wednesday, July 17, 2025, Felissimo will be holding the "Tagemegoikkya! Aomori Product Exhibition" at the "Felissimo YOU+MORE! [Humor] Ueno Store" inside Ecute Ueno.
This summer event will have you feeling like you're at a festival whether you're looking at or buying pop and unique goods filled with "love for Aomori," such as chilled candy apples. Among the items that are attracting attention are the "Goldfish Neputa Pouch," which is a hot topic on social media, the new "Goldfish Neputa Pouch Himeringo Size," and the "Scallop Handkerchief" and "Scallop Compact," which are inspired by Aomori's famous product, "Scallops." In addition, in conjunction with the "Tsugaru Biidoro Umbrella Photo Contest (#Tsugaru Biidoro Umbrella Photo Contest), the "Tsugaru Biidoro Wind Chime Umbrella," which is on display or available for rental at 23 facilities mainly in Aomori Prefecture, is also on sale. It's an item that will let you feel the coolness of Aomori while in Tokyo. In addition, at this event, we are selling Tsugaru Biidoro wind chimes, which are the motif of the "Tsugaru Biidoro Wind Chime Umbrella." You can enjoy comparing the umbrellas while listening to the beautiful sound of the summery wind chimes.

◆ Overview of the "Tagemegoikkya! Aomori Products Exhibition"

Title: Tagemegoikkya Felissimo Aomori Product Exhibition

Date: July 17th (Wednesday) – August 10th (Sunday), 2025

Location: YOU+MORE! Ecute Ueno store

(3F, JR East Ueno Station, 7-1-1 Ueno, Taito-ku, Tokyo)

◆Items available

Always in a festival mood: Goldfish Neputa pouch made with Aomori's traditional craftsmen (regular/Hime Ringo size)

A very popular pouch with the motif of Aomori's traditional craft "Kingyo Neputa". This item is filled with the warmth of handiwork based on the sketches of Aomori's traditional craftsmen and a festive atmosphere.

Regular size: ¥2,700 (+10% ¥2,970)

Product details and application >> https://feli.jp/s/pr250722/1/

Himeringo size: ¥2,000 (+10% ¥2,200)

Product details and application >> https://feli.jp/s/pr250722/2/

Scallop look-alike series

Scallop handkerchief: ¥1,200 (+10% ¥1,320)

Product details and application >> https://feli.jp/s/pr250722/4/

Scallop compact (with mirror): ¥2,500 (+10% ¥2,750)

Product details and application >> https://feli.jp/s/pr250722/3/

Tsugaru Vidro Wind Chime Umbrella

This umbrella is based on the motif of the wind chimes of Tsugaru Vidro, a traditional craft of Aomori, which is attractive for its color and transparency. The "Tsugaru Vidro Wind Chime Umbrella" (Nebuta) was adopted as the costume motif of the idol group "Ringo Musume" from Aomori Prefecture. In the music video and CD jacket of their 28th single "Glass Apples," a scene was used in which they held the "Tsugaru Vidro Wind Chime Umbrella" along with the costume, which became a hot topic.

Nebuta : ¥2,500 (+10% ¥2,750)

Product details and application >> https://feli.jp/s/pr250722/5/

<Aomori Sea> : ¥2,500 (+10% ¥2,750)

Product details and application >> https://feli.jp/s/pr250722/6/

Tsugaru Biidoro is also on sale

In addition to the Tsugaru Vidro wind chimes that are the motif of the "Tsugaru Vidro Wind Chime Umbrella," other Tsugaru Vidro goods that will make your summer life even cooler are on sale for a limited time.

◆Tsugaru Vidro Umbrella Photo Contest (#Tsugaru Vidro Umbrella Photo Contest)

This is the first time the contest has been held this year. Anyone can participate by taking a photo using the transparent "Tsugaru Vidro Wind Chime Umbrella," a motif of "Tsugaru Vidro," a traditional craft from the Tsugaru region of Aomori Prefecture, following the official Felissimo account on X, Instagram, or TikTok, and posting the photo with the hashtag "#Tsugaru Vidro Umbrella Photo Contest."

In addition to being available for purchase at Felissimo, "Tsugaru Biidoro Wind Chime Umbrellas" are on display and available for free rental at 23 participating facilities, including Aomori, Kobe, and Shizuoka. Feel free to take photos of the "Bidoro glow" under the umbrella sky, on your travels, or in familiar scenery.

For details, a list of exhibition facilities, and free rental facilities, please see the special website.

>> https://feli.jp/s/pr250722/7/

·overview

Event period: July 15th (Tue) – August 31st (Sun), 2025

Results to be announced: Late September 2025

*Presents will be awarded to the winners of the Grand Prix (1 person), Tsugaru Vidro Award (5 people), and Ringo Musume Award (5 people).

*Only the winners will be contacted via direct message on each SNS account from the official Felissimo account.

・Exhibition scene (example)

The display, which matches the unique character of the facility with the umbrellas, is a delight to visitors.

Asamushi Hachiman Shrine (Aomori City)

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The Umbrella Sky display and display work at Asamushi Hachiman Shrine. The "Tsugaru Vidro Wind Chime Umbrella" and the "Tsugaru Vidro Wind Chime" that inspired the umbrella are also on display, and you can enjoy their beautiful sounds.

Hirosaki City Tourist Center (Hirosaki City)

Hodasan Soneiji Temple (Fukuroi City, Shizuoka Prefecture)

◆Tsugaru Biidoro: A traditional craft from Aomori

This is a traditional craft of Aomori Prefecture that was born from the technology that was once used to manufacture fishing floats. It is characterized by its beautiful colors, which express the four seasons and natural scenery of Aomori using more than 100 types of colored glass developed in-house. (Manufactured by Hokuyo Glass Co., Ltd.)

Official website: https://tsugaruvidro.jp/

◆YOU+MORE! (Felissimo Humor) Ecute Ueno store

Business hours: Weekdays 10:00-22:00 Saturdays, Sundays and holidays 9:00-21:00

Location: 7-1-1 Ueno, Taito-ku, Tokyo, JR Ueno Station, 3rd floor, Ecute Ueno

・"YOU+MORE! Ecute Ueno Store" X (@felissimoshop)

>> https://x.com/felissimoshop

◆About Aomori-Kobe business cooperation

Taking advantage of the convenient air routes connecting Aomori and Kobe, Aomori Prefecture is working on the "Aomori-Kobe Co-Creation Business Promotion Project" to promote business collaboration between the prefecture and Kobe by creating business opportunities between companies in Kobe and other areas and promoting exchanges in the manufacturing sector.

・"Support for promoting the attractions of Kobe and Kansai" (Opens Aomori Prefecture website) >>

https://www.pref.aomori.lg.jp/soshiki/sangyo/chikikigyo/kobe-kyoso-business.html

◆Felissimo "Aomori Club" (from January 2024)

While gaining a deep understanding of Aomori's traditions and lifestyle culture and sharing the local charms, members (club members) explore various aspects of Aomori based on their individual interests. It is one of the "Felissimo club activities" that unearths, disseminates, and shares the "good things" of Aomori that you "didn't know about." We create opportunities for people who don't know Aomori, people who have left Aomori, and people who live in Aomori to empathize with each other and rediscover its charms. Let's learn, go, taste… We are looking for people who like Aomori or are just a little interested in it to join. You can join by following the "Aomori Club" on social media or purchasing products and services, and we will also provide various experience opportunities.

・X (@aomoribu) >> https://twitter.com/aomoribu

・What is "Felissimo Club Activities"?>> https://feli.jp/s/pr250722/8/

◆【WEB】List of items at the Felissimo Aomori Product Fair＞＞ https://feli.jp/s/pr250722/9/

Felissimo 60th Anniversary Project "STAGE60"

"STAGE60" brings together the planning capabilities and social contribution experience that Felissimo has cultivated so far, with "happiness that makes us happy together" as its core value, and plans to develop a total of 60 projects over a period of five years that will make us look forward to the future. The 60 projects are filled with "giving back" with gratitude for the past 60 years, "values we want to deliver again now" through revival projects, and a story of "co-creation and challenge" that will continue for the next 60 years. Through participatory projects and collaborations, we aim to have a total of more than 10 million people participate. Based in Kobe City, Hyogo Prefecture, where our headquarters are located, we are working on 60 diverse projects with consumers from all over the world, local areas and traditions from all over Japan, and experts in various fields, and we plan to announce them one by one.

Felissimo 60th Anniversary Project "STAGE60"

Special website>> https://feli.jp/s/pr250722/10/

◆Happiness that makes us happy together "FELISSIMO": Founded in May 1965. A direct marketing company that sells its own products, such as fashion and miscellaneous goods, through original media such as catalogs and the web. It also promotes projects in collaboration with various regions, such as the operation of Kobe Port Tower, and is working to contribute to regional revitalization. Everyone can be a creator and giver of happiness. Everyone can be a recipient of happiness. Aiming for such a society, the company's core value is "happiness that makes us happy together," and the company's business activities aim to simultaneously achieve "commercial viability, originality, and sociality."