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Milk soap x BEAMS JAPAN “Recommended public bath. 2021” jacks Higashiueno’s popular public bath “Kotobukiyu”

Noren and sento picture drawn by Mari Yamazaki will start jacking Higashiueno's Kotobukiyu from April 23 (Friday)

BEAMS JAPAN Co., Ltd., which conveys the charm of Japan, and Milk Soap Kyoshinsha Co., Ltd. will hold a collaboration event "Sento Recommendation. 2021" that conveys the splendor of public baths.

As part of this event, from April 23, 2021 (Friday), the exterior, interior, and mural paintings of the public bath "Kotobukiyu" in Higashiueno, Tokyo will be displayed by Yamazaki, the creator of "Thermae Romae" and "Olympia Kyros". I will jack with the illustration of "Recommendation of public bath. 2021" drawn by Mari.

You can see the production scenery with Time Plus video.
( Https://youtu.be/Csx5nLmLyEo )

Public baths where local people and information can gather and heal the mind and body are scattered all over the country and have supported our lives. However, the number of public baths continues to decrease in the face of issues such as aging facilities and a shortage of successors as lifestyles change and the number of public baths continues to decline. "Recommendations for sento" was held from January to February 2019 as an event to convey how to enjoy sento in order to maintain the cultural value of sento.

In the second installment, "Recommendations for public baths. 2021", the cartoonist and writer Mari Yamazaki, who worked on "Thermae Romae" and "Olympia Kyros", focused on the compatibility between sports and public baths. I drew it down. With the theme of exercise and bath, the design is a combination of 6 sports competitions (wheelchair basketball, sports climbing, throwing, surfing, judo, volleyball), bath tubs and hand towels.

  • "Recommendation of public bath. 2021" jacks the curtains and murals of Kotobukiyu

  • The illustration by Mari Yamazaki was drawn as a public bath picture of the popular public bath "Kotobukiyu" in Higashiueno.
    Mizuki Tanaka, one of the few sento paint painters, was in charge of this sento painting. In addition, a curtain with the characters of the event title "Sento no Susume." Handwritten by Mari Yamazaki will be hung, and various other decorations inside the Kotobukiyu store will be changed to "Sento no Susume. 2021" specifications.

  • Fashion shooting at Kotobukiyu
  • I took a picture of a model cut wearing limited goods planned for "Sento Recommendation. 2021" such as a quick-drying T-shirt printed with illustrations of 6 sports competitions drawn by Mari Yamazaki.

  • Comment from Mizuki Tanaka, a public bath painter
  • In everyday sento paintings, I often draw various colors while mixing them in a moment, but this time it was unusual to draw in black and white, which was interesting. It was a valuable experience to be able to draw a picture of the completed design by Mari Yamazaki, instead of the scenery of mountains and waterside that I always draw.

    In addition, I was honored to be able to draw an athlete with an ancient Greek motif, which is typical of Yamazaki, at the time when sports attracted attention. Various people come to the public bath, so I hope that various stories will be born through this paint painting.

  • Comment from Ryozo Naganuma, the third-generation owner of Kotobukiyu
  • When I saw the illustration by Mari Yamazaki actually drawn on the sento picture of "Kotobukiyu", I felt that it was very novel, unlike the usual sento picture design.

    I was hoping that there would be something I could do as Kotobukiyu when sports were attracting attention, so I am very happy to be able to publish a sento picture with six sports as a motif.

    We will continue to do our best to be a place of relaxation for our neighbors.

  • Kotobukiyu "Recommended public bath. 2021" Jack overview
  • At the public bath "Kotobukiyu" in Higashi-Ueno, Tokyo, a picture of Mari Yamazaki's public bath is drawn on the wall in the bathroom, and a sento with the event title "Recommendation of public bath" handwritten by Mari Yamazaki is hung. ..

    ・ Public bath picture posting period Scheduled from April 23 (Friday) to September 15 (Wednesday), 2021
    ・ Noren posting period April 23 (Fri) -May 25 (Tue) 2021
    ・ Production scenery video https://youtu.be/Csx5nLmLyEo
    ・ Kotobukiyu Address: 5-4-17 Higashiueno, Taito-ku, Tokyo
    TEL: 03-3844-8886
    Business hours: 11: 00-midnight 01:30 (last reception 01:05)
    Regular holiday: 3rd Thursday
    URL: http://www7.plala.or.jp/iiyudana/

  • "Recommendation of public bath. 2021" Outline of the event
  • "Recommended public bath. 2021" limited goods
    We will sell 13 kinds of public bath goods and apparel miscellaneous goods (all prices include tax) using the illustration drawn by Mari Yamazaki for "Recommendation of public bath. 2021".

    ・ BEAMS color special package milk soap " Cow Brand Orange Box " ¥ 407
    ・ Cotton T-shirt with handwritten characters printed by Mari Yamazaki ¥ 3,850
    ・ Various quick-drying T-shirts with illustrations of 6 sports competitions (wheelchair basketball / sports climbing / throwing / surfing / judo / volleyball) ¥ 3,850
    ・ Quick-drying towel with illustrations of 6 sports competitions ¥ 2,200
    ・ Two colors of drawstring bags (beige / navy) printed with a milk soap package drawn in Greek letters, etc. ¥ 1,980
    ・ Zip case printed with milk soap package drawn in Greek letters, etc. ¥ 1,100
    ・ Folding tub with a milk soap package drawn in Greek letters, etc. ¥ 1,760

    Goods related to "Recommendations for public baths. 2021" will be sold at BEAMS JAPAN stores (Shinjuku, Shibuya, Kyoto), BEAMS STREET UMEDA (Osaka / Umeda) special corners, and BEAMS official online shop.

    ・ BEAMS JAPAN (Shinjuku) April 26th (Monday) -June 30th (Wednesday), 2021
    Address: 3-32-6 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-5368-7300 Business hours: 11: 00-20: 00
    ・ BEAMS JAPAN SHIBUYA 2021 April 26th (Monday) -May 31st (Monday)
    Address: 1-2-3 Dogenzaka, Shibuya-ku, Tokyo Tokyu Plaza 2F
    TEL: 03-5422-3974 Business hours: 10: 00-21: 00
    ・ BEAMS JAPAN KYOTO April 26th (Monday) -May 31st (Monday), 2021
    Address: 586-2 Banocho, Aneyakoji-dori, Karasuma-dori, Nakagyo-ku, Kyoto-shi, Kyoto Shinpuhkan 1F
    TEL: 075-708-6848 Business hours: 11: 00-20: 00
    ・ In front of BEAMS STREET UMEDA, HEP FIVE 1F Atrium event space
    May 6th (Thursday) -May 16th (Sunday), 2021 * Closed on May 13th (Thursday)
    Address: 5-15 Kakuda-cho, Kita-ku, Osaka-shi, Osaka HEP FIVE 1F
    TEL: 06-6366-3695 Business hours: 11: 00-21: 00
    ・ BEAMS official online shop
    Sales start from April 26, 2021 (Monday)
    URL: https://www.beams.co.jp/tag/210426_BJ_01/

    * Business hours may change or may be temporarily closed. Please contact each store / commercial facility for the latest information.

    Special site
    URL: https://www.beams.co.jp/special/teamjapan/sentou/

  • What is "Recommendation for public baths"?
  • The first "Sento Recommendation" was held from January to February 2019 as an event to convey how to enjoy public baths, delivered in collaboration with Milk Soap Kyoshinsha Co., Ltd. and BEAMS JAPAN. Events such as stamp rallies and talk shows, using the illustrations of public baths drawn by popular artist Yu Nagaba in the design of public baths and curtains, crossing about 550 public baths in Tokyo, centering on Kotobukiyu in Higashi-Ueno, Tokyo. At the same time, we appealed the appeal of public baths to the younger generation. At the pop-up shop held at the BEAMS JAPAN store, a shooting spot that imitated a public bath was also introduced, and limited-design milk soap "Cow Brand Orange Box", apparel miscellaneous goods, and public bath goods were sold. The 2020 Good Design Award (sponsored by Japan Institute of Design Promotion) is said to have created an opportunity for society to pay attention to the declining sento by connecting the sento and the motivation to go to it with a design. Awarded the Promotion Association).

  • About Milk Soap Kyoshinsha Co., Ltd.
  • Since our founding in 1909 (Meiji 42), we have provided products that are "useful for beauty, cleanliness, and health promotion," and have always worked on manufacturing with quality first. Based on the corporate philosophy of "Keeping the gentleness for a long time.", We value the tradition of bath culture, community contribution, and sports support, and if it becomes an opportunity for young people who are not familiar with public baths to visit public baths as much as possible. With that in mind, we will carry out "Recommendations for public baths." We will continue to liven up the good old public bath culture in Japan with many unique and diverse contents.

  • BEAMS started in 2016 as a project to convey the goodness and fun of Japan to the world. Based in 3 BEAMS JAPAN stores in Shinjuku, Shibuya, and Kyoto, we have a collection of products that shine with Japanese technology, local masterpieces backed by tradition, modern culture and art, as well as fashion items such as discerning Japanese brands and original wear. , Disseminates the charm of Japanese goods and things both domestically and internationally. So far, we have collaborated with local governments such as Kobe City, Hyogo Prefecture, Beppu City, Oita Prefecture, Nagoya City, Aichi Prefecture, Fukushima Prefecture, and companies in different industries. I am working on a project in Kobe.