April 12, 2023 (Wednesday) to April 25, 2023 (Tuesday) Matsuzakaya Ueno store Basement 1st floor Hoppe Town event space
At Hoppe Town, the food floor of the Matsuzakaya Ueno store, events are being held at popular shops every week. From 4/12 (Wednesday), 〈Jujo Confectionery Musashiya〉's new-style dango and 〈Nagomi Sweets Shop〉's seasonal kusamochi will be available for two weeks in a row! In addition, from <Akasaka Kakiyama>, event-limited okaki and bargain “broken okaki” will also appear. Introducing the 8 seasonal gourmet brands of the Matsuzakaya Ueno store.
Dumplings wrapped in red bean paste made from Tokachi, Hokkaido, and covered with sweet and spicy mitarashi sauce.
<Jujo Confectionery Musashiya> Luxury dumpling (1 piece) 173 yen, (5 pieces) 800 yen / 1st floor Oedo Shinmachi event space
Kusamochi that you can fully enjoy the scent of mugwort.
<Kanmidokoro Nagomi> Kusamochi (1 piece) 243 yen / 1st floor Japanese and Western confectionery event space
Made with Shin-Taisho glutinous rice, a special glutinous rice from Toyama Prefecture, these rice crackers are carefully baked by skilled craftsmen. There are also a lot of okaki sold only at the event!
<Akasaka Kakiyama> Fun bag (1 bag / 7 types) 1,080 yen / 1st floor Oedo Shinmachi event space
*Until 4/18 (Tue.)
Since our founding in 1935, we have been particular about the natural deliciousness of glutinous rice (sweetness and aroma of dough, texture, texture, sound when eating, color and shape).
<Okagura> Various Okaki (4 bags of choice) 1,080 yen / B1 floor Subway connection event space
*Until 4/18 (Tue.)
An okonomiyaki restaurant that has been in business for four generations in Namba, Osaka. It is characterized by its multi-layered texture, with the umami of the batter and the umami of the sauce, and the voluminous noodles on top.
<Ajinoya> Osaka modern-yaki (with pork and soba) (1 piece) 994 yen / B1F Hoppe Town Event Hall
*Until 4/18 (Tue.)
Deep-fried chicken that is delicious even when cold, using Hokkaido-grown chicken raised in the northern land.
<Zangi Specialty Store Oboro ~ OBORO ~> Shiretoko Umami Salt Zangi (per 100g) 486 yen / Basement 1st Floor Hoppe Town Exhibition Hall
*From 4/19 (Wed.) to 4/28 (Fri.)
The soft and chewy malasadas are addictively delicious when paired with rich whipped cream.
<Kimoz Hawaii> Hawaiian Donut Malasada Whipped Cream (1 piece) 321 yen / 1st floor Oedo Shinmachi event space
*4/19 (Wednesday) ~
Founded more than 400 years ago, the traditional “Gosan-yaki Castella” is carefully baked by skilled craftsmen and has a taste that cannot be mass-produced.
<Matsui Long-established Store> Gosan-yaki Nagasaki Hojun Castella (5 slices) 1,490 yen / 1st floor Japanese and Western confectionery event space
*All prices include tax.
[Hoppe Town Event Information] https://www.matsuzakaya.co.jp/ueno/topics/230102_11831.html