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First entry into a department store! Kamakura, a sweets restaurant famous for its Kamakura warabi mochi, has opened at the Matsuzakaya Ueno store as a brand limited to the Tokyo area called “Miyako”!

The warabimochi specialty store “Sweet Shop Kamakura”, famous for “Kamakura Warabimochi”, which is popular all over the country, has opened at the Matsuzakaya Ueno store as the Tokyo area limited brand “Miyako”!

“Kamakura Warabi Mochi'' is made with a unique secret formula and has the best chewy texture and melts in your mouth.The paulownia wood box with panda design, which is limited to “Miyako'', is very popular as a souvenir or gift!

“Kamakura Warabi Mochi'' from Sweets Shop Kamakura has remained unwavering since its founding, and has been created with a unique manufacturing method and a secret formula created in pursuit of its taste. It has a chewy texture and a melt-in-your-mouth texture, and is loved by more and more customers.

On September 13th (Wednesday), Sweets Restaurant Kamakura opened as a brand limited to the Tokyo area, “Sweet Shop Kamakura Miyako'', at the famous Matsuzaka Ueno branch, a famous department store.

Kamakura's proud warabi mochi

Sweets Restaurant Kamakura's specialty “Warabi Mochi'' is chewy and melt-in-your-mouth, and you'll be addicted to it once you try it. By adding Kamakura's secret blend to rare domestic bracken flour, we have achieved the ultimate chewiness and melt-in-your-mouth texture that cannot be achieved with warabi flour alone.



Warabi mochi, carefully prepared by craftsmen to create the finest texture, is a specialty of Kamakura.

“Miyako” limited panda design paulownia box

Warabi mochi, which is popular as a souvenir or gift, is now available in a paulownia wood box with a panda design exclusive to Miyako.

This is a great item that would make a great souvenir or gift.

With the heart of hospitality

At Sweets Shop Kamakura, we strive to provide you with the ultimate hospitality, a moving experience packed into the convenience of take-out. Through our hospitality, we provide each and every guest with care, with the hope that they will feel connected to the area through our hospitality, and experience that will make them think, “I'm glad I came. I want to come again.''

■Store information

Opening Wednesday, September 13, 2023

"Sweet Shop Kamakura Miyako"

Matsuzaka Ueno Store Main Building 1F, 3-29-5 Ueno, Taito-ku, Tokyo 110-8503

Phone number: 090-5311-8153

Business hours: 10:00-20:00

access:

・JR: 2 minutes walk from Okachimachi Station

・Tokyo Metro: Directly connected to Ueno Hirokoji Station on the Ginza Line, 3 minutes walk from Naka-Okachimachi Station on the Hibiya Line

・Toei Oedo Line: 1 minute walk from Ueno-Okachimachi Station (connects to Ginza Line Ueno-Hirokoji Station)

・Keisei Electric Railway: 7 minutes walk from Keisei Ueno Station

Sweet Restaurant Kamakura Miyako Instagram

https://instagram.com/kamakura_miyako?igshid=NzZlODBkYWE4Ng==

Sweet Shop Kamakura Official Homepage

https://www.warabimochi-kamakura.com/

Sweetsdokoro Kamakura Official Twitter

https://twitter.com/kamakura_warabi

Sweet Shop Kamakura Official TikTok

https://www.tiktok.com/@warabimochi_kamakura

Sweetsdokoro Kamakura WEB CM

https://youtu.be/ameiyfQFn88

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