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Ramen, sweets, meat & seafood deluxe bentos… A total of 62 Hokkaido gourmet stores are gathered together! Year-end special project: Hokkaido products exhibition

December 14th (Thursday) → December 30th (Saturday) 10:00-19:00 *Closed at 17:00 on the last day Matsuzaka Ueno Store 6th floor event hall

The Matsuzaka Ueno store will be holding a very popular event, “Year-end special project Hokkaido product exhibition'' from December 14th (Thursday) to December 30th (Saturday). At the end of the year, when you can gather with your family, relatives, and other loved ones for the first time in a while, 62 stores will be open during the period, including 6 stores opening for the first time, so that you can enjoy Hokkaido gourmet to the fullest! Locally popular ramen shops that are irresistible for ramen lovers and sushi restaurants where you can enjoy Hokkaido's seafood will be open for eat-in, as well as a large selection of new Hokkaido sweets that you'll want to try this year. Check out the luxurious seafood bento box that uses plenty of juicy scallops! It will be 17 days in Ueno, Tokyo, where you can enjoy Hokkaido gourmet food that will brighten up the end of the year.

  • [Eat-in] First half: 12/14 (Thursday) → 22 (Friday) *Ends at 18:00 on the last day

    Sapporo's popular tanrei ramen restaurant and Kushiro's popular sushi restaurant with fans all over the country are here!

  • Sapporo〈 China Soba Chiu〉

    Sapporo (Shina Soba Cast) Roasted Char Siu Special with Perilla and Japanese Pepper (1 cup) 1,550 yen

    Sapporo's popular tanrei-style ramen shop opened in December 2021 and is opening its first store outside of Hokkaido! A bowl made with medium-thin straight noodles in a sophisticated and bright soup.

    First store outside Hokkaido

    Kushiro〈 Sushi Saryo Shikisai

    Kushiro <Sushi Saryo Shikisai> Recommended winter nigiri selected by the owner (1 meal) 4,950 yen

    *Limited to 50 meals each day

    Rich Hokkaido Cheer Bowl (1 meal) 3,850 yen

    *Limited to 50 meals each day

    ■Second half: From 12/23 (Sat) to 30 (Sat), Sapporo (Noodle Shoki) & Sapporo (Susukino Black Lantern Bakkoshi) will be available!

  • A large collection of Hokkaido sweets that you want to eat at the end of the year! “ Must eat! 6 Hokkaido sweets

  • Hidaka (Petit Chèvre) Goat milk premium cream bread (1 piece) 330 yen

    *Limited to 300 pieces each day, sales period: 12/14 (Thu) → 22 (Fri)

    First store in Kanto



    Sapporo〈J.Farm LABO〉HOKKAIDO donut (1 piece) from 205 yen

    Handmade donuts made with Hokkaido wheat and Hokkaido butter.

    Sapporo <Colorful Cream> Tokachi butter sandwich (1 piece) 432 yen

    *Sales period: 12/14 (Thu) → 22 (Fri)

    Nanae (Satoyama Rakubo directly managed by Ono Poultry Farm) Egg tart (1 piece) from 420 yen

    A richly flavored egg tart made with eggs from free-range domestic chickens.

    Abashiri <Rimo> Ibara & Almond Chocolata (Double) 591 yen

    Handmade gelato made by an international competition winning chef.

    Sapporo〈Re di Roma Plus〉 Gelato and horo strawberry (frozen, 1 piece) 420 yen

    We use strawberries grown in Sapporo that can only be found in Sapporo.

  • Enjoy meat and seafood! "Luxury Bento Festival" This time, focus on the plump "scallops"!

  • Sapporo <Shion> Hokkaido scallops and red king crab bento (with red balls) (1 meal) 3,780 yen

    A bento box from Hokkaido featuring akatama scallops, scallops marinated in soy sauce and sashimi, and fluffed red king crab.

    *Limited to 50 meals each day

    Mega scallops!

    Demonstration

    Sapporo <Hachikenen> Hokkaido lean beef loin x grilled scallop bento (1 meal) 2,998 yen

    A bento box filled with Hokkaido lean beef loin and grilled scallops.

    A gorgeous combination of meat and scallops!

    Demonstration

    Hakodate〈Wanya〉 Scallops, salmon roe, red egg mashimashi bento (1 meal) 3,300 yen

    Demonstration

    Shakotan (Uminoya) Luxurious assortment of 11 kinds of red scallops and button lobster (1 meal) 3,402 yen

    *Limited to 50 meals each day

    Demonstration

    Many other luxurious lunch boxes are available! !

    Sapporo <Sushi Ryugi> Mega-sized premium seafood bento with grilled Hokkaido scallops and six types of crab (1 meal) 3,240 yen

    *Limited to 30 meals each day

    <Ryugi> The heaviest mega-sized lunch box

    Demonstration

    Yoichi (Sea urchin specialty store Yoichiya) Comparison lunch box of half-raw sea urchin and grilled sea urchin (1 meal) 2,592 yen

    Demonstration

    [Limited quantity sale from 10:00 every day] We have strengthened our luxurious and affordable 1,080 yen bento !

    In order to enjoy luxurious lunch boxes at even better prices, we will be increasing the number of available brands and limited quantities.

    Sapporo <Hachikenen> Hokkaido beef fillet steak x meat wholesaler's hand-kneaded hamburger bento (1 meal) 1,080 yen

    *Limited to 80 meals each day

    Demonstration

    Yoichi (Sea urchin specialty store Yoichiya) Half raw sea urchin rice (1 meal) 1,080 yen

    *Limited to 80 meals each day

    Demonstration

    In addition, Obihiro (Seimiya), Sapporo (Sushi Ryugi), Sapporo (Shione), Hakodate (Wanya), and Sapporo (Susukino Black Lantern Bakkoshi) also offer 1,080 yen where you can enjoy the specialty flavors of each restaurant at a discounted price. Yen bento is now available in limited quantities!

    *〈Wanya〉 is open from 15:00 every day,〈Susukino Black Lantern Bakkoshi〉 is open from 12/23 (Sat) to 12/30 (Sat)

    *Limited to 80 meals per day at each store (limited to 2 meals per person for each brand)

  • It's a good deal because there's a reason for it! Hokkaido seafood offerings

  • [12/14 (Thursday) → 12/22 (Friday) Limited time only! ]

    Kitami (Abashiri Suisan) Boiled snow crab legs (frozen, 1kg) 3,300 yen

    Items with scratches, irregularities, etc. are available at a discounted price!

    You can enjoy the same delicious taste.

    In addition to hairy crabs, snow crabs, and thorn crabs, Hokkaido's high-quality fish, kinki, will also appear!

    First Ueno store opening

  • Be luxurious at the end of the year! Hokkaido gourmet food to enjoy at the end of the year

  • Sapporo <Handmade Soba Sakura> Comes with fresh soba soup (frozen, 2 servings set) 1,580 yen

    Uses rare buckwheat flour "Nagawa"

    First Ueno store opening

    (Left) Sapporo (Kitamaruyama Marche) Boiled crab (frozen, 600g per cup) 8,000 yen, (Right) Hakodate (Yancho Hasegawa Shoten) Hokkaido salmon roe pickled in soy sauce (per 100g) 2,376 yen

    Delicious seafood you want to eat during the New Year holidays!

    Lots of other Hokkaido gourmet foods to look forward to!

    Many standard and popular Hokkaido brands are on display, such as Rokkatei's Marusei Butter Sandwich, Royce's Raw Chocolate, and POTATO FARM's Jaga Pokkuru! !

    *All prices include tax.

    [Special page] https://www.matsuzakaya.co.jp/ueno/topics/231214_hokkaido.html

    *Scheduled to be released on 12/10 (Sun)

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