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“SWIMMER Spring POP UP SHOP in Yamashiroya 2024” will be held from today, March 23rd (Sat)! “Kawaii Gagyu!” gathered in front of Ueno Station ♡

Available at the Yamashiroya basement sales floor in front of Ueno Station from Saturday, March 23, 2024 to Monday, May 6, 2024 (holiday)!

The popular miscellaneous goods brand "SWIMMER", which IP4 Co., Ltd. (Headquarters: Toshima-ku, Tokyo, President: Tsuyoshi Kohama) handles the license, will be released from today, March 23, 2024 (Saturday) to May 6, 2024 (Saturday, March 23, 2024). A POP UP SHOP is being held at Yamashiroya, a toy specialty store in front of Ueno Station, for a limited time until Monday (Monday and holidays)!

At the POP UP SHOP venue, you can not only enjoy shopping for SWIMMER's cute products, but also have a special corner where you can take photos with popular SWIMMER characters!

*Please use your own camera, smartphone, etc. to take photos, and enjoy sharing with other customers. )

This is the photo spot!


This is the photo spot!

You can enjoy taking photos with flowers and ribbons that are typical of SWIMMER ♪

You can enjoy taking photos with flowers and ribbons that are typical of SWIMMER ♪

Popular SWIMMER characters appear on the stairs! Don't miss out as it's only available for a limited time until mid-April!

Popular SWIMMER characters appear on the stairs! Don't miss out as it's only available for a limited time until mid-April!

Lots of cute products! Please find your favorite.

Lots of cute products! Please find your favorite.

New products will be available at POP UP SHOP prior to general sale!

Click here for details on pre-sale products!

In addition, customers who purchase SWIMMER products over 3,300 yen (tax included) will receive a free mini tote, not for sale! (Novelty will end as soon as it runs out)

Please enjoy our POP UP SHOP filled with cute items♪

If you make a purchase of 3,300 yen (tax included) or more, you will receive a free mini tote! (Ends as soon as it runs out)

If you make a purchase of 3,300 yen (tax included) or more, you will receive a free mini tote! (Ends as soon as it runs out)

[Event overview]
Event name: “SWIMMER Spring POP UP SHOP in Yamashiroya 2024”
Event period: March 23, 2024 (Sat) to May 6, 2024 (Monday/holiday)
Venue: Yamashiroya Basement Floor (Address: 6-14-6 Ueno, Taito-ku, Tokyo 110-0005)
Business hours: 11:00-21:30 (Same as store business. Subject to change. Thank you for your understanding.)
Access: JR Ueno Station, go straight through the central ticket gate (largest ticket gate), exit from Hirokoji exit, and walk 1 minute.
1 minute walk from Tokyo Metro Ueno Station exits 5a and 5b
Store homepage: https://e-yamashiroya.com/

[ About SWIMMER]
"SWIMMER" is a miscellaneous goods brand that sells products such as clothing, fashion accessories, bags, pouches, wallets, interior decoration, and stationery.
It is characterized by designs with motifs of animals and sweets, and because of its cute design, it has been popular with customers of a wide range of age groups for about 30 years since 1987. After the rollout ended in 2018, it was revived in 2020 by the new operating company [Patty's Co., Ltd.]. To date, it has attracted attention as a brand that is supported not only by its original fans but also by new fan groups.

[About IP4 Co., Ltd.]
IP4 Co., Ltd. is a company that operates a licensing business that mediates and sells character copyrights, and a capsule vendor business that sells capsule toys of numerous characters and brands.

Company name: IP4 Co., Ltd.
Head office location: Metro City Nishi-Ikebukuro 2F, 5-1-3 Nishi-Ikebukuro, Toshima-ku, Tokyo
Representative Director: Tsuyoshi Kohama
Business details: Licensing business (brokerage and sales of character copyrights, etc.), capsule vendor business
Established: May 2002
Phone number: 03-5951-1940
HP: https://www.ip4.co.jp/
Contact: rights@ip4.co.jp

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