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Wakayama’s “Adventure World” is coming to Ueno, Tokyo again this year! “Adventure World POP-UP STORE” opens at Matsuzakaya Ueno! Second collaboration goods with CHUMS “T-shirts” now on sale

Wednesday, June 19th to Tuesday, June 25th, 2024

 

Following on from last year, Adventure World (Shirahama, Wakayama Prefecture) will open the “Adventure World POP-UP STORE” at Matsuzakaya Ueno from Wednesday, June 19th to Tuesday, June 25th, 2024. In addition to selling collaborative goods with brands featuring the park’s animal illustrations that are exclusive to the POP-UP STORE and online shop, the store will also sell original goods sold within Adventure World’s park.

The second collaboration item with outdoor casual brand “CHUMS” “T-shirts” will be released as a brand collaboration item for sale exclusively at the POP-UP STORE! The first collaboration item “Camper Mug” will also be sold for the first time in Tokyo.

New products such as badges, cushions, and pouches featuring photos of the four giant pandas that live in the park will also be available for pre-sale at Matsuzakaya Ueno store!

 

[About the Adventure World POP-UP STORE at Matsuzakaya Ueno Store]

■ Period

Wednesday, June 19th, 2024 – Tuesday, June 25th, 2024



■ Business hours

10:00am – 8:00pm

■ Location

Matsuzakaya Ueno Store 1st floor North Exit Arcade

〒110-8503 3-29-5 Ueno, Taito-ku, Tokyo

*Products available may change without notice. Please note that quantities are limited.

*To reduce congestion on Wednesday, June 19th, we plan to distribute numbered tickets before the store opens. For details, please check the Matsuzakaya Ueno store website.

<The second collaboration goods with “CHUMS” in the brand collaboration goods series> “T-shirts” are now available!

The second collaboration between CHUMS and Adventure World is the classic logo T-shirt! The first collaboration, the camper mug, will also be sold in Tokyo for the first time. (*Photo is for illustrative purposes only)

T-shirt Price: 5,500 yen (tax included) Sizes: S, M, L

T-shirt Price: 5,500 yen (tax included) Sizes: S, M, L

Camper Mug Price: 1,800 yen (tax included) 2 colors Capacity: 250ml

Camper Mug Price: 1,800 yen (tax included) 2 colors, capacity: 250ml

 

<Adventure World original goods for sale>

Some of the original goods, such as stuffed toys including giant pandas, that are sold in shops within the park will also be on sale.

New products such as badges, cushions, and pouches featuring photos of the four giant pandas that live in the park will also be available for pre-sale at Matsuzakaya Ueno store!


■ New product launch

・Matsuzakaya Ueno store

June 19th (Wednesday) 10:00am~

・Gift shops within the park

June 27th (Thursday) AW: Opening ~ / Symbiosis: 11:00 am ~

・Adventure World Online Shop

June 27th (Thursday) 11:00am~

New product image

New product image


[Matsuzakaya Ueno Store “HAPPY PANDAFUL DAYS”]

Matsuzakaya Ueno store is holding a store-wide event called “HAPPY PANDAFUL DAYS” from Wednesday, May 29th to Thursday, June 27th to celebrate the birthdays of Ueno Zoo’s twin giant pandas “Xiao Xiao” and “Lei Lei,” and Ueno’s idol “Xiang Xiang,” who crossed over to China in February last year. In addition to the appearance of panda-themed gourmet food and goods, various panda events are being carried out throughout the store, including advertising banners and interior decorations with panda designs, a photo exhibition of “Xiang Xiang,” who crossed over to China, and the distribution of original novelties. Advertising balloons will also be displayed on the twin pandas’ birthday! It’s a month full of panda events.

Special website : https://www.matsuzakaya.co.jp/ueno/happy_pandafuldays/


[CHUMS]

CHUMS Japan Official Website http://www.chums.jp/

The founder, who was a river guide on the Colorado River in Utah, USA, developed a sunglasses strap to solve the problem of sunglasses falling into the river while rafting. This was the first product of CHUMS, the “CHUMS Original Retainer”.

The company established a factory in Hurricane, Utah, created the brand mascot Booby Bird, and began developing apparel using sweatshirts. The brand, which celebrates its 40th anniversary in 2023, continues to create items that people wish existed in their daily lives.

Brand mascot: Booby Bird

The bonito flounder inhabits the coastline from Ecuador to southern Mexico, and the Ogasawara Islands in Japan.

Because it is very friendly and not wary, South American fishermen call it the “bobo bird,” which is the same word as the familiar second-lowest ranking booby prize.

 


[Adventure World “SDGs Declaration and Park Policy”]

https://www.aws-s.com/parktheme-sdgs

Adventure World is a “Smile in the Heart, Future Creation Park” and aims to embody a future where all life on Earth is filled with smiles (happiness). Through this “small Earth” that is the park, we will continue to create a smile of the future so that the lives of all involved are enriched, so that the lives of animals are forever connected, and so that nature and resources are circulated and regenerated.

[About SDGs]

SDGs stands for “Sustainable Development Goals.” It consists of 17 goals and 169 targets to solve problems facing society and create a brighter future for the world by 2030. It is an international goal that was unanimously adopted by 193 member states at the United Nations Headquarters in New York in September 2015.

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