July 24th (Wed) to July 30th (Tue), 2024 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space
Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events with popular shops that change weekly. Starting on July 24th (Wednesday), Kyoto’s uiro specialty store Goken Toiraya will be releasing their summer-only “Namafu Uiro”! Also, to coincide with Doyo no Ushi Day on July 24th (Wednesday), Tenoji and Noboritei will be releasing eel bento for a limited time. We introduce the seven hottest gourmet brands at Matsuzakaya Ueno.
- July 24th (Wed) is Doyo no Ushi Day!
[Doyo no Ushi no Hi website] https://www.matsuzakaya.co.jp/ueno/topics/240723_doyonoushinohi.html
<Tenoji> Eel bento large (1 meal) 3,456 yen / 1st basement floor Hoppe Town Exhibition Hall
Live eels sourced from major domestic production areas are carefully prepared by skilled craftsmen and grilled to perfection.
*Opening period: July 23rd (Tue) and 24th (Wed) only
<Tobitei> Eel bento (special) (1 meal) 3,200 yen / 1st basement floor Hoppe Town Exhibition Hall
We use Mikawa Isshiki brand eel from Aichi Prefecture, grilled until plump in a sauce that has been handed down for generations.
*Opening period: July 23rd (Tue) and 24th (Wed) only
<Goken Toiraya> (photo left) Namafu manju (3 pieces) 648 yen (photo right) Namafu uiro (2 pieces) 432 yen / 1st floor Japanese and Western sweets event space
A Kyoto-based uiro specialty store has released a summer-only product called “Namafu Uiro” and “Namafu Manju” made with lightly sweetened smooth bean paste.
Kimo’s Hawaii: Hawaiian donut, malasada, custard cream (1 piece) 390 yen / 1st floor Oedo Shinmachi event space
These fluffy and chewy malasadas have an addictive harmony with the custard cream.
*Opening period: July 24th (Wed) – August 6th (Tue)
<Yonezawa Kohakudo> Yonezawa beef croquette (1 piece) 327 yen / 1st basement floor Hoppe Town Exhibition Hall
Made with Yonezawa beef, this crispy croquette is full of flavor.
<S.Y.K. Egg Sandwiches> Four types of egg sandwiches (1 pack) 648 yen / 1st basement floor, subway entrance event space
This dish is made with moist and soft bread, and is filled with a generous amount of carefully selected egg all the way to the edges.
Kantaya: Tuna sushi (1 serving) 2,160 yen / 1st basement floor Hoppe Town Exhibition Hall
Both nigiri and rolled tuna sushi are made using tuna grown with the bounty of nature, and are very filling.
*Opening period: July 25th (Thu) – August 6th (Tue)
*All prices include tax.
[Hoppe Town event information] https://www.matsuzakaya.co.jp/ueno/topics/230102_11831.html
