Including chocolate sweets made by famous confectionery manufacturers! A wide selection of sweets to enjoy on Valentine's Day! Matsuzakaya Ueno Store: The latest gourmet food

February 5th (Wed) to February 18th (Tue), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space

Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events with popular shops that change weekly. Starting on February 5th (Wednesday), Calbee’s directly managed shop, Calbee Plus, will be releasing chocolate-flavored Kappa Ebisen. Other sweets to enjoy on Valentine’s Day include Fruit Chocolat from Shinshu Sato no Ka Kobo and Valentine’s Decor from Patisserie Lien! We introduce the five hottest gourmet brands at Matsuzakaya Ueno.

<Calbee Plus> (left) Kappa Ebisen Chocolat Chocolate flavor (20g x 6 bags) 1,086 yen (right) Essen Potato a. Ariake Nori flavor b. Hanamoshio flavor c. Beef Consommé flavor (17g x 4 bags each) 662 yen each / 1st floor North Exit Event Space

(Left) The sweet aroma of the chocolate matches well with its subtle saltiness, and the crispy texture of the shrimp crackers makes for a great snack.

(Right) These extra-thickly cut potato chips let you enjoy the natural flavor of potatoes. They come in three flavors: Ariake Nori flavor, with a fragrant aroma of seaweed and soy sauce, Hanamoshio flavor, with its strong umami flavor, and the refined beef consommé flavor.

<Shinshu Sato no Kakobo> Fruit Chocolate Ichida Persimmon Assortment (6 pieces) 2,786 yen / 1st floor Japanese and Western sweets event space

This assortment includes “Raspberry” which is an Ichida persimmon stuffed with raspberry ganache and coated with white chocolate, and “Chestnut” which is stuffed with Ina chestnut paste and chestnut shochu ganache and coated with bitter chocolate.

※Opening from 2/5 (Wed) to 2/14 (Fri)

Patisserie Lien: (a) Valentine’s Day Decor (1 piece) 600 yen each (b) Gateau au Chocolat Terrine (cacao) (1 piece) 3,780 yen / 1st floor North Exit Event Space

The signature product “Gâteau au Chocolat” with its rich and smooth texture is available in a Valentine’s Day version! The high-cocoa terrine melts in your mouth whether chilled or at room temperature.

※Opening from 2/5 (Wed) to 2/14 (Fri)

<Kura-delicious baked sweet potato Kaitsuka> Kura-delicious baked sweet potato Beni-Tenshi (4 pieces) 800 yen / 1st floor North exit event space

A baked sweet potato specialty store run by a sweet potato professional. The sweet potatoes, mainly from Ibaraki Prefecture, are aged to enhance their sweetness, and when baked, they have a rich sweetness with a maximum sugar content of 47 degrees and a sticky texture.

<Imano Fruit Factory> Fruit sandwiches and parfaits (1 piece) from 648 yen / 1st floor Oedo Shinmachi event space

A fruit specialty store in Kayabacho, Nihonbashi, founded in 1952. The combination of colorful fruits, cream, and bread makes for an irresistible fruit sandwich.

*Opening on 2/9 (Sun) → 2/18 (Tue)