Must-try treats this winter! Rich Basque cheesecake and strawberry daifuku now available! Matsuzakaya Ueno store's latest gourmet treats

Wednesday, February 19th, 2026 → Tuesday, February 24th, 2026 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town Event Space

Hoppe Town, the food floor of Matsuzakaya Ueno, is currently hosting an event where popular shops change weekly. Starting on Wednesday, February 19th, NOBODAstore will be opening a store. Introducing a Basque cheesecake made with carefully selected rice flour and cream cheese! This Basque cheesecake has a rich flavor yet melts in your mouth with a light texture that will become addictive. Also, Ichiya will be introducing strawberry daifuku made with delicious seasonal strawberries! The strawberries are selected daily, and different varieties are used depending on the day. We recommend trying the different flavors to compare. A wide selection of delicious sweets to enjoy this winter! Introducing the six seasonal gourmet brands at Matsuzakaya Ueno.

<NOBODA Store> Basque Cheesecake (1 piece) from 660 yen / 1st floor Oedo Shinmachi event space
This Basque cheesecake is made with a generous amount of rice flour and carefully selected cream cheese, and combines a rich flavor with a light texture.

Ichiya: Strawberry Daifuku (1 piece) 400 yen / 1st floor Japanese and Western confectionery event space
Large strawberries are wrapped in specially selected smooth bean paste, creating a wonderful harmony of elegant sweetness and sweet and sour flavors. Delicious seasonal strawberries are selected daily, allowing you to enjoy a different strawberry flavor every day.

Kimi no Mama Whole (1 piece) 1,890 yen / 1st floor Japanese and Western sweets event space
We use lots of eggs to bake this baumkuchen for a soft, fluffy, and moist texture. It has a nostalgic, familiar taste, almost like a rolled omelet.

Haru-chan Fujinomiya Yakisoba (1 pack) 648 yen / 1st basement floor Hoppe Town Event Space
Fujinomiya Yakisoba is a representative local B-class gourmet dish, characterized by its chewy noodles and light sauce flavor.

Okashigura: Various rice crackers (3 bags of your choice, 90g of black beans, 90g of soft grilled shrimp, etc.) 1,080 yen / 1st basement floor, event space near the subway entrance
We are particular about the natural deliciousness of glutinous rice (the sweetness and aroma of the dough, the texture, chewiness, the sound when eaten, the color of the bake, and the shape). This is a nostalgic, traditional kakimochi.

Fusenro Shark Fin Shumai (8 pieces per pack) 1,458 yen / Hoppe Town Event Space, 1st basement floor
These hand-made, healthy-tasting shumai are a fusion of mountain and sea ingredients in a Chinese style.