Period: Monday, June 16th, 2025 to Monday, June 30th, 2025
The panda fair "PANDA PARK" will be held from Monday, June 16th to Monday, June 30th, 2025 at Ecute Ueno, an in-station commercial facility operated by JR East Cross Station Development Company, Ltd. (Headquarters: Shibuya-ku, Tokyo; Company President: Akio Sugimura) .
To coincide with June being the birth month of the giant panda "Xiao Xiao Leilei," whose return deadline is in February 2026, the lineup includes over 310 items, including gourmet treats such as panda-shaped icing cookies and doughnuts with a panda's face peeking out, as well as woven towels printed with twin pandas. Of these, over 95 panda items are exclusive to Ecute Ueno!
In addition, a pop-up shop for "Tarepanda," a representative character of the new trend of Heisei culture, will be open for a limited time. A variety of products will be available, including nostalgic yet new stationery, miscellaneous goods, stuffed toys, and other items that are easy to use in everyday life. In addition, a giveaway campaign will be held on the official X and Instagram of Ecute Ueno, where you can win panda goods by lottery.
Please come to Ueno to see the giant pandas kept at Ueno Zoo and the panda items at Ecute Ueno.
Delicious, cute and precious! Panda gourmet
New release Ecute Ueno exclusive
Panda Shortcake No. 4 3,800 yen / Kakinokizaka Quatre
New release Ecute Ueno exclusive
Taiwanese Panda Castella 1 box 2,905 yen / Grand Castella
Released in 2025, exclusive to Ecute Ueno
Panda icing cookies: 650 yen each / Coffee & Bar Genie Kuramae
Released in 2025, exclusive to Ecute Ueno
PANDA #pf8 1 box of 8 pieces 1,680 yen / Frian's Gallery
Released in 2025, exclusive to Ecute Ueno
Panda donut 1 piece 524 yen / Donut Mori
Released in 2025, exclusive to Ecute Ueno
Mochi Churro (Panda Package) from 1,600 yen / Avant
*If your bill is less than 1,600 yen, you can change to the Panda Package for an additional 100 yen.
*Panda packaging is also available for other churros.
Ecute Ueno Limited
Panda soft serve ice cream (with chopped canelé) 691 yen per piece / Kuramae Kanu
* During this fair, the limited-time "Hokkaido Melon Panda Soft Serve Ice Cream" will also be available.
We will expand on this.
Ecute Ueno Limited
Somersault Monaka 1 box of 4 pieces 1,440 yen / Okashi Hitsujiya
Restaurant/Take-out available
Panda Dim Sum 1 large, 2 small 858 yen / Sou Douhua
Always be with your favorite! Panda goods
New release Ecute Ueno limited 20 items
Panda bouquet: 3,000 yen each / Aoyama Flower Market
Released in 2025, exclusive to Ecute Ueno
Ueno store limited stickers 1 piece 330 yen ~ / B-SIDE LABEL
Ecute Ueno Limited
Twin Panda Dishcloth, 550 yen each / Nakagawa Masashichi Shoten
Ecute Ueno Limited
Panda tote, coffee bag and snack set: 1,700 yen / Social Good Roasters
Launching in 2025
Panda Ice Cream Face Towel 1 piece 1,870 yen / YOU+MORE! (Felissimo Humor)
Kirakira Panda Series / Premi Colomi
Heisei Revival! Tarepanda POP-UP SHOP opens!
The character "Tarepanda", released in 1998, will be appearing at the POP-UP SHOP! We have a wide selection of stationery, miscellaneous goods and stuffed toys that are easy to use in your daily life.
[Tarepanda]
Tarepanda is drooping today. His favorite food is "Suama". He can move at 2.75m/h. Before you know it, he's right there with you. As his name suggests, his unique drooping pose and gentle movements express a personality that you will never forget once you see it.
■Opening period: June 16th (Mon) to June 30th (Mon)
■Business hours: 10:00-20:00
■Location: Tomarigi (Event Square)
<Limited edition novelty gift>
Spend 1,100 yen or more (including tax) on Tarepanda products in one transaction and receive a random limited edition card! There are two designs available♪
*Due to limited quantities, this offer will end as soon as stock runs out.
* Receipts cannot be combined.
*One gift will be given per person per transaction.
Recommended item
B6 SP notebook 1 piece 550 yen
B6 SP notebook 1 piece 550 yen
A nostalgic item from those days! The pearly cover and metallic rings are what make it so cute!
Wallet 1,100 yen
Wallet 1,100 yen
A colorful wallet made of vinyl material! It's so cute that both adults and children will want to carry it around! The key point is that it has a bill compartment, a coin purse, and four card pockets.
Hanging stuffed toys: 1,760 yen each
Hanging stuffed toys: 1,760 yen each
The sitting and lying down poses are cute! Hang it on your bag and you'll always have it with you♪
Various events and gift campaigns
1 | Tell us! Your favorite panda! (SNS giveaway campaign)
Tell us what panda products you purchased at Ecute Ueno! During the campaign period, 10 customers who meet the conditions will be chosen at random to win a set of panda products from Ecute Ueno (worth 5,000 yen)!
※Prize image
■How to enter:
1. Follow the official X "ecute Ueno" account (@ecute_ueno) or the official Instagram "ecute Ueno" account (@ecute_ueno).
2. Post a photo of the panda products you purchased at Ecute Ueno with the hashtag (@ecute_ueno).
■Lottery method and winner announcement:
After a fair lottery, winners will be sent a direct message from the "Ecute Ueno" account with information on how to receive the item. This direct message will be the winner's announcement. Items are scheduled to be shipped between early and mid-July.
*If you are unsuccessful, you will not be notified.
■Application period: June 16th (Mon) to June 30th (Mon)
2 | Let's decorate Tanabata paper strips together
Make your own original tanzaku and decorate it! The decorated tanzaku will be donated to Ueno Toshogu Shrine.
■Event period: Saturday, June 21st to Monday, July 7th
■ Location: Event Square Tomarigi
*****************************
The information listed is accurate at the time of release. The contents are subject to change.
Images are for illustrative purposes only. Prices include tax.
JR East Cross Station Development Company Ltd.
