Limited time only! Popular store products now available in Sakura Panda packaging! Matsuzakaya Ueno store: Latest gourmet food

June 18th (Wednesday) to June 24th (Tuesday), 2025 Matsuzakaya Ueno Store, 1st basement floor and 1st floor Hoppe Town event space

Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops that change weekly. Starting on Wednesday, June 18th, Yushima Kagetsu and Usagiya, which are located near Matsuzakaya Ueno, will be collaborating with Sakura Panda, the official mascot of Daimaru Matsuzakaya Department Store! The delicious flavors will remain the same, but with a cute limited edition design featuring Sakura Panda. In addition, there is a wide selection of department store gourmet food that is perfect for when you want to treat yourself, such as Kantaya's nigiri and sushi rolls with plenty of volume, and the homemade roast beef bowl from Wagyu-sen Hinomaru, which is very popular in Nihonbashi, Tokyo. Here are the 6 hottest gourmet brands at Matsuzakaya Ueno.

Collaboration with Daimaru Matsuzakaya's official character "Sakura Panda"!

<Yushima Kagetsu> Sakura Panda Round Can (Karintou) (1 box, 2 bags of 90g Karintou) 2,646 yen / 1st floor Oedo Shinmachi event space

These beautiful Karinto are as shiny as glass. You can enjoy the unique texture created by making the dough finely and frying it three times in oil at different temperatures.

<Usagiya> Dorayaki / Sakura Panda Package (5 pieces) 1,200 yen / 1st floor Oedo Shinmachi event space

The filling is a very soft, tsubuan (azuki bean paste) made from red beans from Tokachi, and the crispy skin, which is filled with lotus root honey, is a real highlight.

*Sales period: June 19th (Thu) – June 24th (Tue)

*Dorayaki will only be sold in packs of 5 as shown below.

*Limited to 100 boxes per day

*Ends once sold out.

*Please note that we may have to wait for delivery as the product will be delivered fresh from Usagiya.

<Ponde COFFEE> Mochimochi one-bite bread Ponde (5 pieces) 540 yen (10 pieces) 972 yen (15 pieces) 1,377 yen / 1st floor Japanese and Western sweets event space

This chewy bread is made from baked tapioca flour. Just warm it up in the microwave for a little while and you'll be amazed at how chewy it becomes.

<Wagyu Ship Hinomaru> Homemade roast beef bowl (1 meal) 1,680 yen / 1st basement floor Hoppe Town Exhibition Hall

Our homemade roast beef bento is extremely popular in Nihonbashi, Tokyo. This bento consists of roast beef slowly cooked for eight hours with five types of herbs, topped with a soft-boiled egg.

<Hantei Dango> Habutei Dango (2 pieces in a paper box) 675 yen / 1st floor Japanese and Western sweets event space

Two types are available: grilled dumplings baked in raw soy sauce, which gives them a unique stickiness and texture, and bean-jam dumplings wrapped in smooth bean paste with a rich red bean flavor.