A summer connected by “Thank you”! “Uenode. Panda Beer Festa 2025”

Summer in Ueno will be colored with smiles and toasting again this year.
The popular outdoor event "Ueno Panda Beer Festa 2025," planned mainly by the local shopping district, has been confirmed to be held. This event will be held in the fountain square in Ueno Park, and will feature a beer festival with a lineup of domestic and international craft beers and local gourmet food stalls. There will also be a festival day that children can enjoy, panda-themed content, and stage events.

This year, please also take a look at the special poster that expresses our gratitude to Kawanishi Town, Yamagata Prefecture. The warm illustration on this poster was drawn by a local woman in her 20s on behalf of the town, as a thank you for the donations made by the Ueno Chuo Dori Shopping District Association to Kawanishi Town, Yamagata Prefecture, which suffered severe damage from the heavy rain disaster in August 2022, and is filled with gratitude and wishes. This beer festival is truly a embodiment of "connections" and "gratitude."

There will also be booths selling local craft beers and products from all over Japan, providing a special "Panda x Beer x En" experience, as well as a toast that will bring everyone together.

More information will be released in due course. Look forward to a midsummer Ueno filled with smiles!

About the poster visual

The illustration used in this year's official poster was drawn by a woman in her 20s living in Kawanishi Town, Yamagata Prefecture, with a sense of gratitude to Ueno. The work was created as a message of exchange and gratitude in response to a donation from the Ueno Chuo Dori Shopping District Association to Kawanishi Town, which suffered severe damage from the heavy rains of August 2022. As a symbol of support and bonds, it is an art poster that conveys the purpose of the event more deeply.

Overview of "Uenode Beer Festa 2025"

The ultimate German beer experience from the world's oldest brewery, Weihenstephan

Weihenstephan Brewery, renowned as the world's oldest brewery, founded in 1040, offers unique craft beers. Packed with authentic German tradition and brewing techniques nurtured over nearly 1,000 years of history, Weihenstephan beers can be enjoyed by a wide range of customers, from beer lovers to beginners.

Of particular note is the legendary white beer "Hefe-Weiss." Brewed using traditional methods that faithfully follow the Beer Purity Law, it has a rich foam and a light, fruity, and creamy taste. In addition, the rich white beer "Vitas" was selected as one of the "100 Beers You Want to Drink Before You Die" and was once crowned the best in the world. It is characterized by a very spicy clove and citrus aroma. It also won the gold medal at the World Beer Awards. The reddish-brown dark lager is the traditional dark beer "Tradition." It has a mild hop and roasted malt aroma, and a sweet caramel flavor. It has an alcohol content of 5.2% and is soft and easy to drink. The "Pale Ale," sold exclusively in Japan, is an extremely rare limited edition beer made by Weihenstephan for Japan. It has arrived in Japan for the first time! A style of pale ale that is rare in Germany has been made in the German style.

For those who want to enjoy the world of Weihenstephan more deeply, we recommend the limited-edition "4-beer tasting set," which allows you to enjoy small amounts of four different types of beer. Try and compare four different styles of beer. The trial size is just right for you.

In addition, refreshing apples and beer are a perfect match! We also offer "Apple Beer," which is popular among women and has a clean apple aroma that spreads in your mouth and is very easy to drink.

One of the representative craft beers scheduled to be sold at the store is "Erdinger."

Erdinger is a long-established beer manufacturer founded in Germany in 1886, and is the world's number one wheat beer manufacturer. It has now begun full-scale expansion into Japan, with sales beginning at 26 AEON Group liquor stores.

Features of Erdinger

•   Less bitter, popular among women

  It is made using traditional bottle fermentation techniques that incorporate champagne production methods, resulting in a fruity and refreshing taste. It has little bitterness, so it can be enjoyed by women and those who don't like beer.

• Suitable for a wide range of snacks

  Because it has little bitterness and no peculiar taste, it can be enjoyed with a variety of meals, not just as a classic snack like edamame.

• It remains delicious even after a while.

  It is delicious whether it is cold or at room temperature, and even after opening, it has a rich flavor and you can enjoy the same taste from the first sip to the last sip. In the cold season, even those who don't like ice-cold beer can enjoy it warm.

Lineup

•   ERDINGER Weissbier 330ml

  This white beer is made using traditional methods with high-quality yeast. It has a slightly cloudy golden color and a fine, creamy foam. It has a refreshing taste with little bitterness, and goes well with meat dishes, fish dishes, desserts, and fruits.

• ERDINGER Dunkel 330ml

  "Classic Weiss," which is a faithful reproduction of the recipe from when Erdinger was founded, is characterized by its banana-like fruity aroma and deep richness.

With its quality and diverse flavors, Erdinger offers new options to Japanese beer lovers.

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Inquiries regarding this matter

Ueno de Executive Committee (Ueno Chuo Dori Shopping Association)

Phone: 03-3833-0030 Fax: 03-3833-3053

Reception hours: Weekdays 10:00-17:00 (closed on Saturdays, Sundays, and public holidays)

https://uenode.jp/question.html