Check out the best assorted sweets for New Year's gifts and sweets you'll want to enjoy with the whole family! Matsuzakaya Ueno Store's latest gourmet

Saturday, January 3rd, 2025 → Tuesday, January 13th, 2025 Matsuzakaya Ueno Store, 1st basement and 1st floor Hoppe Town Event Space

Hoppe Town, the food floor of Matsuzakaya Ueno, is holding events featuring popular shops that change weekly. Starting the week of January 3rd (Saturday), Chihiro Confectionery and CACAOCAT will be opening their stores. New Year's sweet assortments will be available, and fun packs packed with popular products are perfect for small gifts at the start of the year! Also, keep an eye out for sweets you'll want to enjoy with the family during a relaxing time in the new year, such as the apple pie from Mommy's en Sourire and the strawberry daifuku from Amami Dokoro Nagomi. We introduce 8 of the hottest gourmet brands at Matsuzakaya Ueno.

Chihiro Confectionery: Chihiro Confectionery Assortment (1 set) 2,500 yen / 1st floor Japanese and Western confectionery event space
This assortment allows you to enjoy new and delicious flavors from Chihiro Confectionery, including sables, butter sandwiches, and Baumkuchen.
*1/3 (Sat) → 6 (Tue)

<CACOCAT> Happy Bag (1 set) 2,000 yen / 1st floor Japanese and Western sweets event space
Popular for its melt-in-your-mouth smoothness and cat packaging, this original bag contains an assortment of chocolates, baked goods, and more.
*Currently being held → 1/6 (Tue)

Kantaya: Tuna sushi (1 serving) 2,160 yen / Basement 1st floor Hoppe Town Event Space
We use tuna that has been raised with the bounty of nature. Please enjoy our attractively sized tuna sushi, both nigiri and maki.
*1/3 (Sat) → 6 (Tue)

Kimo's Hawaii Hawaiian Donut, Malasada, Custard Cream (1 piece) 431 yen / 1st floor Oedo Shinmachi Event Space
The fluffy and chewy malasadas are deliciously combined with the custard cream for an addictive taste.
*1/3 (Sat) → 13 (Tue)

<Yoshigo> Nakatsu Fried Chicken (per 100g) 540 yen / 1st basement floor Hoppe Town Event Space
Fried chicken marinated in soy sauce and garlic sauce, made with the utmost care by a skilled artisan.
*1/3 (Sat) → 13 (Tue)

<Mummy's En Sourire> Apple pie cut (1 slice) 825 yen / 1st floor Japanese and Western confectionery event space
This apple pie is made with lightly sweet homemade custard and topped with plenty of chunky apples.
*1/7 (Wed) → 13 (Tue)

<Nagomi Sweets Shop> Strawberry Daifuku (1 piece) 378 yen / 1st floor Japanese and Western sweets event space
"Strawberry Daifuku" is an exquisite combination of the sweetness of the bean paste and the sourness of the strawberries.
*1/7 (Wed) → 20 (Tue)

<"Fresh" Shogyo Nogami Bread> Shogyo Nogami (Regular (2 loaves)) (2 loaf size) 1,100 yen / 1st basement floor, subway entrance event space
This "raw" bread is best enjoyed as is, with a simple taste and texture.
*1/7 (Wed) → 13 (Tue)