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The 2026 New Version will be held for the first time in the Kanto region! Over 1,000 items of Miffy merchandise will be gathered at the “Miffy Zakka Festa”!

March 19th (Thu) – March 30th (Mon) 10:00 AM – 7:30 PM *Closing at 5:00 PM on the last day
Matsuzakaya Ueno Store, 6th Floor Event Hall, Free Admission
Supervised by: Dick Bruna Japan
Planning: Blanc Neige

Matsuzakaya Ueno Store will be holding the "Miffy Zakka Festa" from March 19th (Thu) to 30th (Mon). The new 2026 version will be held for the first time in the Kanto region! More than 1,000 items of goods will be available, including event-exclusive items! A photo spot featuring the world of "red," this year's theme color, will also be available. Enjoy 12 days of Miffy's adorable world.

*Please note that entry may be restricted to alleviate congestion inside the venue.
*Due to expected crowds on March 19th (Thu), 20th (Fri/Holiday), 21st (Sat), and 28th (Sat), we plan to distribute numbered tickets before opening.
*Content is subject to change without notice.
*Please note that some items are available in limited quantities and may sell out.

There will be plenty of event-exclusive items that you can only buy at the venue!

Chenille towel handkerchief (approx. 25cm x 25cm) ¥1,980 (tax included)

Foaming Botanical Body Soap (350mL bottle: approx. 8.8cm diameter x 19.4cm height; body sponge: approx. 15.5cm length x 11cm width x 5cm thickness) ¥2,200 (tax included)

Apple Jam Sandwich Cookie Tin: Contains 12 apple jam sandwich cookies (approx. 12.3cm diameter x 7cm height). ¥1,944 (tax included).

Acrylic coasters (2 types available) (approx. 9cm in diameter) ¥968 each (tax included)

Heat-resistant glass mug (300ml, approx. 7.5cm diameter x 10cm height) ¥2,200 (tax included)

Embroidered tin mirror (approx. 7.4 cm in diameter) ¥1,100 (tax included)

Apple Caramel Tea Tin, 7 Tea Bags (Approx. 7.5cm x 7.5cm x 9.3cm) ¥1,728 (tax included)

A5 Clear File (2 types available) (A5 size) ¥253 each (tax included)


[Special Website] https://dmdepart.jp/museum/ueno/miffy_zakka2026/

Illustrations Dick Bruna © copyright Mercis bv, 1953-2026 www.miffy.com

[From the press release of Daimaru Matsuzakaya Department Store Co., Ltd.]

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