Murasaki Sports Co., Ltd. will be holding "Murasaki Sports PLAY the PARK," a special day where visitors can experience various street cultures and arts, at the "Ueno de Panda Beer Festival" held at the fountain plaza in Ueno Park on Saturday, August 15, 2026.
On the day of the event, we will have a variety of activities that can be enjoyed by people of all ages, including dance, skateboarding, calligraphy, art workshops, and secondhand goods sales, providing a place where you can experience street culture more closely.
Furthermore, in Ueno Park, where skateboarding is not normally permitted, we will be holding a skateboarding experience event in a specially designated area with permission from the relevant authorities. Under a thorough safety management system, we will implement a program that beginners and children can participate in with peace of mind.
Through this initiative, Murasaki Sports aims to share the appeal of street culture with a wider audience, create new experiential value in public spaces such as parks, and contribute to the revitalization of local communities.
■ "Murasaki Sports PLAY the PARK" at Ueno Onshi Park Event Overview
Date: August 15, 2026 (Saturday) 12:00 – 18:00
Venue: Fountain Square, Ueno Park (Taito Ward, Tokyo)
Contents: • Skateboarding experience
Dance experience
Calligraphy experience
Art experience
• Sale of used goods
Admission: Free *Some content requires a fee.
Target audience: Open to everyone (children under elementary school age must be accompanied by a guardian).
■ About Murasaki Sports
Company Name: Murasaki Sports Co., Ltd.
Head office location: 7-14-5 Ueno, Taito-ku, Tokyo 110-0005
Date of establishment: June 1972
Representative Director: Yoichi Kanayama
Main businesses: Sporting goods retail, sporting goods planning, sports entertainment business, school business
Business activities: Planning, importing, and selling action sports equipment (surfing, bodyboarding, skateboarding, snowboarding, etc.)
Planning, importing, and selling casual wear (streetwear, marine wear), accessories, and shoes.
Planning and operation of events, competitions, and schools.
Corporate philosophy:
1. Based on the principle that "a sound mind resides in a healthy body," we contribute to the development of youth and the advancement of sports culture. We provide inspiring sports equipment and, through that, contribute to creating a healthy society and the development of sports culture.
2. Aiming for the development of comprehensive sports, we will expand the Murasaki Sports network both domestically and internationally.
We aim to be a company that takes a broad perspective on things and expands its network globally.
3. To create a company that is truly rewarding to work for, and one that has the potential for growth and sustainability.
Together, we will create a vibrant and continuously growing company where everyone can proudly say, "I work at Murasaki Sports."
Mission:
RIDE LIFE, the founding and production company that designs connections through play.
[From Murasaki Sports Co., Ltd. press release ]
