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SOHO Style, a hair fashion brand from Los Angeles, will open Japan’s first pop-up store on PARCO_ya Ueno 1F for a limited time from 5/13 (Thursday) to 6/6 (Sunday) ★ Free hair arrangement service is also available ◎

The concept is to arrange hair using hair extensions and hair accessories that "change from hair", and you can find your own style according to TPO ◎ Proposal of new hair fashion that can be used in any scene

The finest hair extension with 100% human hair. Handmade hair accessories using Swarovski crystals. You can freely arrange the style according to the TPO. We have a large selection of standard items that are extremely popular locally, and we are opening our store for the first time in Japan! SOHO Style Japan Co., Ltd., a Japanese corporation of "SOHO" based in Los Angeles, USA, has opened its first pop-up store in Japan on PARCO_ya Ueno 1F for a limited time from 5/13 (Thursday) to 6/6 (Sunday). We will open it.

  • SOHO brand story
  • -Hair items recognized worldwide by Los Angeles-
    SOHO is a manufacturing, manufacturing and sales company based in Los Angeles, West Coast of the United States, mainly dealing with hair extensions and hair accessories. Since its establishment in 1998, it has opened about 70 retail shops throughout the United States.
    We want to deliver the highest quality hair items born at the cutting edge of the world's fashion to Japanese users, and we are currently starting to develop in Japan, mainly online sales through our website.
    ■ SOHO Style Japan WEB site
    ■ SOHO Style Japan Online Shop

  • Proposal of new hair fashion that "changes from hair"
  • SOHO, which is developing in the United States, uses both hair extensions and hair accessories, and arranges hair from the desire that anyone can easily change clothes according to TPO and enjoy hair fashion. We provide products and services, including proposals from.
    The use of hair arrangements in combination with these two categories, rather than hair extensions and hair accessories alone, has not yet penetrated the Japanese market.
    We would like to make proposals for more women to enjoy hair fashion through our items.

  • Product item
  • At SOHO, we have set brand lines for both hair extensions and hair accessories according to usage and style, so you can enjoy hair arrangements in a variety of scenes. The names and concepts of the brand lines are listed below (photos are representative products).

    [Hair extension]
    ・ Los Angeles
    The finest extension of 100% human hair. Freely arrange the volume and hair according to the TPO. A standard item that is extremely popular locally .

    Los Angeles_Before installation

    Los Angeles_after installation

    ・ Santa Monica
    Artificial hair that can be arranged in any way, including volume up, length, mesh, upstyle, and ponytail. Open up the "playfulness" of hairstyle arrangements.

    After installing Santa Monica_

    ・ Hollywood
    With point makeup as a hair accent and color extensions, you can instantly make an impact just like a Hollywood star.

    Hollywood_ Item style example

    Hollywood_Product example

    【hair accessory】

    ・ Beverly Hills
    The decorative design with items based on flower motifs is impressive. A high-end line that vividly colors special scenes and outfits.

    Beverly Hills_Item style example

    Beverly Hills_Product Example

    ・ Route.66 (Route Sixty Six)
    Based on a simple design, even in the business scene, personalize your personality as a high-quality hair accent.

    Root. Sixty Six _ Style example when wearing items

    Root. Sixty Six_Product Example

    ・ Malibu
    A new type of point accent accessory that meets a wide range of uses such as mask accessories and brooches, in addition to its use as a hair clip.

    Malibu_ item style example

    Example when wearing Malibu

    Malibu_Product Example

  • Pop-up store details
  • Period: May 13, 2021 (Thursday) -June 6, 2021 (Sunday)
    Location: PARCO_ya Ueno 1F * Business hours will be from 11:00 to 19:00 due to the influence of the state of emergency.
    Address: 3-24-6 Ueno, Taito-ku, Tokyo
    Expanded brand line:
    Hair extension
    Los Angeles (Los Angeles) Santa Monica (Santa Monica) Hollywood (Hollywood)
    hair accessory
    Beverly Hills Route.66 Route.Sixty Six Malibu
    At the shop, you can try all the products, and also give advice and lectures on hair arrangement.

  • Brand information
  • <America home country>

    Denver Airport 3 (A)
    Address 8500 Peña Blvd Denver, CO 80249, USA
    Phone number (+010-1-) 720-933-4585
    Denver Airport B2
    Address 8500 Peña Blvd Denver, CO 80249, USA
    Phone number (+010-1-) 303-342-6352
    Dolphin Mall
    Address 11401 NW 12th St. Miami, FL 33172, USA
    Phone number (+010-1-) 305-994-7415
    Florida Mall
    Address Take over on 06/29/18 Orlando,
    Phone number (+010-1-) 407-362-9757
    West Farm Mall
    Address gajin82@hotmail.com West Hartford, CT,
    Phone number (+010-1-) 702-972-2947
    Dallas Galleria
    Address 13350 Dallas Pkwy, Dallas, TX 75240Dallas, TX,
    Phone number (+010-1-) 972-661-3345
    Houston Galleria
    Address 5085 Westheimer Rd, Houston, TX 77056 Houston,
    Email Texas.sohofashion@gmail.com
    North Star
    Address 7400 San Pedro, San Antonio, TX 78216San Antonio,
    Phone number (+010-1-) 210-541-8854
    Address 2601 Preston Rd, Frisco, TX 75035 Frisco,
    Phone number (+010-1-) 214-872-2522
    Fashion Valley
    Address 7007 Friars RdSan Diego, CA 92108, USA
    Email ycsim@sbcglobal.net
    Mission Viejo Mall
    Address 555 The Shops At Mission ViejoMission Viejo, CA 92691, USA
    Phone number (+010-1-) 949-364-1958
    Valley Fair
    Address 2855 Stevens Creek Blvd Santa Clara, CA 95050, USA
    Phone number (+ 010-1-) 408-247-1570
    Brea Mall
    Address 1065 Brea Mall, Brea, CA 92821, USA
    Phone number (+010-1-) 714-255-1226
    Cherry Creek Mall
    Address 3000 E 1st Ave Denver, CO 80206, USA
    Phone number (+010-1-) 303-355-1459
    Denver Airport B
    Address 8500 Peña Blvd Denver, CO 80249, USA
    Phone number (+010-1-) 303-342-6352
    Denver Airport C
    Address 8500 Peña Blvd Denver, CO 80249, USA
    Phone number (+010-1-) 720-205-1215
    Orlando MCO Airport
    Address 1 Jeff Fuqua Blvd Orlando, FL 32827, USA
    Phone number (+010-1-) 407-825-2223
    Orlando MCO Airport 2
    Address 1 Jeff Fuqua Blvd Orlando, FL 32827, USA
    Phone number (+010-1-) 407-825-7612
    Tampa Mall
    Address 2223 N. West Shore Blvd. Tampa, FL 33607, USA
    Phone number (+010-1-) 248-454-0388
    Northbrook Mall
    Address 1515 Lake Cook Rd Northbrook, IL 60062, USA
    Phone number (+010-1-) 847-962-4322
    Hawthorn Mall
    Address 122 Hawthorn Center Vernon Hills, IL 60061, USA
    Phone number (+010-1-) 847-362-5474
    Fashion Show Mall
    Address 3200 S Las Vegas Blvd. Las Vegas, NV 89109, USA
    Phone number (+010-1-) 702-794-0430
    Planet Hollywood
    Address 3667 S Las Vegas Blvd. Las Vegas, NV 89109, USA
    Phone number (+010-1-) 702-836-3513
    Prudential Mall
    Address 800 Boylston St, Boston Boston, MA 02199, USA
    Phone number (+010-1-) 857-277-1054
    Mall of America
    Address 60 E Broadway 60 E Broadway, MN 55425, USA
    Phone number (+010-1-) 952-854-5411
    Willowbrook Mall
    Address 1400 Willowbrook Mall Wayne, NJ 07470, USA
    Phone number (+010-1-) 973-837-1015
    Southpoint Mall
    Address 6910 Fayetteville Rd Durham, NC 27713, USA
    Phone number (+010-1-) 214-872-2522
    Fair Oaks Mall
    Address 11750 Fair Oaks Mall Fairfax, VA 22033, USA
    Phone number (+010-1-) 703-279-5956
    Tyson's Corner Galleria
    Address 1961 Chain Bridge Rd Tysons, VA 22102, USA
    Phone number (+010-1-) 703-288-1810
    Alderwood Mall
    Address 3000 184th St SW Lynwood, WA 98037, USA
    Phone number (+010-1-) 317-728-9017
    Soho Style Corporate Office
    Address 731 South Broadway St. Los Angeles, CA 90014, USA
    Phone number (+010-1-) 213-745-3020
    Email sohocustomerservice@sohofashion.net

    <Information in Japan>
    Basically, we are developing sales on the EC site below

    ▪ Various SNS information
    Instagram https://www.instagram.com/sohostylejapan/
    facebook https://www.facebook.com/sohostylejapan