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An XR experience event in collaboration with popular pandas at Ueno Zoo will be held at PARCO_ya Ueno and Matsuzakaya Ueno stores!

XR's new commercial facility event proposal

PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director and President: Kozo Makiyama, hereinafter PARCO) is promoting DX promotion and business innovation to provide an experience of new commercial facilities.

As one of the efforts to provide a new form of commercial facility event in PARCO's DX strategy, PARCO_ya Ueno operated by PARCO and Matsuzakaya Ueno store operated by Daimaru Matsuzakaya Department Store will hold an XR experience event with the theme of pandas. I will do

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Background and purpose of the initiative
PARCO is promoting the use of XR as an experience-based medium that adds new appeal to commercial facilities, and is currently promoting various use trials mainly at events. In addition, we are promoting the "NEWVIEW Project" for the purpose of discovering / nurturing XR artists in collaboration with PsychicVR Lab Co., Ltd. and Loftwork Inc.

This time, we will take on the challenge of providing new value by utilizing XR technology for the three initiatives of events, space production, and local collaboration that are being undertaken at commercial facilities.

[Event] Panda Yokocho-AR photo exhibition where you can meet Xiang Xiang on your smartphone-
Period: June 1st (Wednesday) -June 30th (Thursday)
Location: PARCO_ya Ueno 6F, Matsuzakaya Ueno Store 7F Connecting passage
The town of Ueno will be filled with pandas to commemorate the birthday of the giant panda Xiang Xiang of Ueno Zoo and the twin panda Xiang Xiang Ray Ray in June. PARCO_ya Ueno, like Shanshan, will hold an AR photo exhibition by borrowing photos from the panda blog "Daily Panda" by people who continue to visit Ueno Zoo every day to commemorate the 5th anniversary of this year.

Feature 1: By utilizing AR, it has become possible to display many photographs regardless of the size of the venue.
* This time, we have posted photos for the three years 2018-2019-2020. When watching, you can select the year from the menu on the screen and see 3 years worth of Xiang Xiang.
Feature ii: Tap the photo of Xiang Xiang to move the photo of Xiang Xiang a little.
Feature iii: Through the screen of your smartphone, you can experience as if you were in a space with Xiang Xiang.

[Spatial production] Panda "Furu" AR ~ HAPPY PANDAFUL DAYS Window production ~
Period: June 1st (Wednesday) -June 30th (Thursday)
Location: Matsuzakaya Ueno Store 1F North Exit Window

The 1st floor north exit window of the Matsuzakaya Ueno store, which can be said to be the face of the Matsuzakaya Ueno store, is completely filled with pandas!
Feature 1: The panda in the window "swings" from above, "falls" and fills the city "full".
Feature 2: Expand the range of production by using AR technology from windows to connected cities.

[Local collaboration] Panda Coloring Museum
Period: June 1st (Wednesday) -June 30th (Thursday)
Location: PARCO_ya Ueno 3F / Matsuzakaya Ueno Store 3F Connecting passage

With the cooperation of local nursery schools, kindergartens and applicants, you can browse panda coloring pages by children and applicants on AR. Approximately 140 original coloring books will decorate the connecting passages.
Feature 1: Original coloring book colors the space of the connecting passage.
Feature 2: You can download the smartphone wallpaper using your own coloring book to everyone who cooperated in coloring.

How to watch

1. Smartphone app[STYLY] Install
* IOS) iPhone SE or later / Android) Android 8.0 or later recommended * Some devices cannot be used even if they are supported.
2. Launch the app and tap the camera icon 3. Read the QR marker to watch the content

3. Read the QR marker and watch the content
* A smartphone is required to participate in this event. The communication fee for viewing will be borne by the viewer.

The city of Ueno in June is full of pandas! !! June is the birthday of the giant panda "Xiang Xiang" and the twin panda "Xiang Xiang / Ray Ray" at Ueno Zoo.
In June, when the giant panda Xiang Xiang of Ueno Zoo and the twin panda Xiang Xiang Ray Ray will celebrate their birthday, the city of Ueno will be in a festive mood. At nearby commercial facilities, the city of Ueno will be lively with events and limited-edition goods related to pandas.

Matsuzakaya Ueno store / PARCO_ya Ueno "HAPPY PANDAFUL DAYS"

Joint project with commercial facilities in Ueno / Okachimachi (Atre Ueno / Ecute Ueno / Ueno Marui / Matsuzakaya Ueno store)
We will also jointly hold a "Panda Photo Exhibition" and a "Panda Rally" jointly with neighboring commercial facilities. We will also hold a number of panda-related events at each commercial facility in Ueno.

-Panda Photo Exhibition

To commemorate the panda's birthday, we will exhibit different panel photos at each facility.
You can enjoy the growth of giant pandas at Ueno Zoo.
-Panda Rally
We will hold a "panda rally" to visit each commercial facility using the non-contact digital stamp rally "furari" app. If you get 5 stamps, you will get a smartphone wallpaper of Xiang Xiang and a panda goods for 5 people by lottery.