Rights & Brands Co., Ltd., which manages the license for "Moomin" in Japan, will announce the first seasonal design of 2024, "All About Moomin Mama."
- Design for Mother's Day
“All About Moominmama'' is a design for Mother's Day gift products packed with the various charms of Moominmama.
Moominmama is the mother of Moomintroll, a boy who appears in the Moomin stories. One of his charms is his kindness. We always warmly welcome the customers who visit Moomin Yashiki and take care of them. While she cares about others, she is also honest about her own feelings, and will take a nap or draw as her heart desires.
The design includes things that symbolize Moominmama, such as her trademark red and white striped apron, a black handbag that she always carries with her, and the roses that she carefully nurtures, to express Moominmama's kindness. .
Goods suitable not only for Mother's Day but also for spring gift demand are appearing one after another.
- Introducing some of the "All About Moominmama" products
~Flowers, sweets. ．． ．． A must-have gift for Mother's Day every year!
A carnation flower pot with All About Moomin Mama's pick. Moominmama and Moomin are drawn on the pick. Comes with a pouch in gentle colors, convenient for storing small items.
Product name: Mother's Day Flower Gift 2024
Price: 6,050 yen (tax included)
Reservation start date: Thursday, March 7, 2024
Publisher: Zowie Co., Ltd.
A gift set that includes a towel handkerchief, dried fruit tea, and pound cake in a box. A carnation (art flower) is also included, so you can give it as is on Mother's Day.
Product name: All about Moominmamma cake gift set
Price: 5,500 yen (tax included)
Reservation start date: Thursday, March 7, 2024
Publisher: Zowie Co., Ltd.
A bouquet bag that you can carry around with tied flowers.
You can carry your bouquet of flowers in a stable and stylish manner. The bag also makes a great gift.
Product name: Bouquet bag (pink, yellow)
Price: 3,300 yen each (tax included)
Release date: Scheduled to be released in late March 2024
Publisher: Kokka Co., Ltd.
~ Goods that can be used to heal ~
A set of three mobile-sized hand creams in a box featuring Moominmama and Little My. The gentle rose scent is perfect as a soothing gift for your loved ones. Moominmama's hand that you always carry with you
Just like a bag, you can take it anywhere and apply moisturizing care anytime.
Product name: Hand cream set of 3
Price: 1,320 yen (tax included)
Release date: Scheduled to be released in late March 2024
Publisher: Global Product Planning Co., Ltd.
A stainless steel tumbler that maintains the temperature. Both of the two types decorated with art come in soft colors and will add a sense of peace to your dining table or desk.
Product name: Stainless steel tumbler 250ml (left), 300ml (right)
Price: 250ml…2,420 yen (tax included), 300ml…2,640 yen (tax included)
Release date: Scheduled to be released on Thursday, February 15, 2024
Publisher: Skater Co., Ltd.
Two different designs of handbags with rose motifs and gentle colors. It can be used for a wide variety of purposes, including wrapping gift items and carrying luggage.
Product name:
Carrying bag S/Rose pattern PI (left), Carrying bag M/Moominmama N (right)
size:
Carrying bag S…H200×W160×D90mm,
Carrying bag M…H230×W230×D120mm
Price: Handbag S…484 yen (tax included),
Handbag M…550 yen (tax included)
Release date: Scheduled to be released on Saturday, March 2, 2024
Publisher: Indigo Co., Ltd.
～Relaxing time at home～
The mug is available in two colors: pink with an impressive Moominmamma and Little My character, and yellow with characters scattered throughout. The inside of each cup is also decorated with different art. A mug with a gentle and warm atmosphere like Moomin Mama is recommended as a gift for a loved one or for yourself.
Product name: Mug (pink/yellow)
Price: 1,650 yen each (tax included)
Release date: Scheduled to be released on Friday, March 29, 2024
Publisher: Yamaka Shoten Co., Ltd.
A rich honey tea with a flavor inspired by Moominmama's beloved roses. In addition to the sweet scent of honey, the scent of roses will make you feel at ease.
Product name: Rich HONEYROSE black tea
Price: 1,080 yen (tax included)
Release date: Scheduled to be released on Thursday, February 15, 2024
Publisher: Ohashi Chinmido Co., Ltd.
Contains 3 individually wrapped aroma warm eye masks. A gentle rose scent inspired by the roses that Moominmama grows. It gently warms the eye area at approximately 40 degrees Celsius, making it perfect for relaxing after a hard day's work.
Product name: Aroma warm eye mask 3P
Price: 748 yen (tax included)
Release date: Scheduled to be released in early March 2024
Publisher: Honyarado Co., Ltd.
~ “Always with you” like Moominmamma’s black bag ~
A lightweight and easy-to-handle fountain pen. The ink is black, making it useful for any occasion, such as writing a letter to a loved one or for everyday use. There are two designs: Moonminmama & Moomin (left) and Moominmama & Little My (right).
Product name: Fountain pen
Price: 1,650 yen each (tax included)
Release date: Scheduled to be released on Tuesday, April 2, 2024
Publisher: Kamio Japan Co., Ltd.
A knock-type two-color ballpoint pen with a smooth writing feel. There are two types: one with art as a single point, and one with art all over. Comes with a convenient clip that can be securely attached to documents, etc.
Product name: Two-color ballpoint pen
Price: 1,045 yen each (tax included)
Release date: Scheduled to be released on Tuesday, April 2, 2024
Publisher: Kamio Japan Co., Ltd.
A set of glasses care items featuring All About Moominmama art. The stylish, rounded case includes a cleaner and cloth to care for your glasses, and a hand mirror. It will always liven up your mood, whether it's around your desk or in your daily life.
Product name: Case, cleaner, cloth, and hand mirror 4-piece set
Price: 4,950 yen (tax included) *Limited to 400 sets only.
Release date: Scheduled to be released after mid-April 2024
Publisher: Mick Co., Ltd.
Distributor: Paris Miki Co., Ltd.
～Bag for work and shopping～
A nylon tote bag with large embroidery of Moominmama and Little My. There is a pocket inside where you can store small items. This is a bag that you'll want to carry around every day, with the gentle atmosphere typical of Moomin Mama and practicality.
Product name: Handheld tote bag
Price: 6,490 yen (tax included)
Release date: Scheduled to be released on Friday, March 15, 2024
Publisher: T2O Co., Ltd.
A tote bag with roses, cake, and Little My motifs. The back side is decorated with an all-over pattern of Moomin Mamas, and both have a bright and fun design.
Product name: Tote bag
Price: 2,200 yen (tax included)
Release date: Scheduled to be released in late April 2024
Publisher: Small Planet Co., Ltd.
～Various goods that can be worn when going out～
Attractive features include a collar that doesn't leave marks and an easy-to-wear length that goes well with any bottoms. It looks like it will be fun to walk.
Product name: Socks (low crew length)
Price: 660 yen each (tax included)
Release date: Scheduled to be released in mid-March 2024
Publisher: Wicks Co., Ltd.
For protection against UV rays when the sleeve length of tops gets shorter. A must-have item for going out and working outdoors.
Product name: Arm cover
Price: 1,100 yen each (tax included)
Release date: Scheduled to be released in mid-March 2024
Publisher: Wicks Co., Ltd.
A mini towel that you'll want to carry around to wipe your hands and sweat when you go out. The rose motif is accented with Little My and Moomin Mama, and red trim.
Product name: Mini towel
Size: 250x250mm
Price: 770 yen (tax included)
Release date: Scheduled to be released in mid-March 2024
Publisher: Marushin Co., Ltd.
An accessory that can be easily used by simply inserting it inside your smartphone case. Supports the ease of holding your smartphone by passing your finger through the ring or passing it through the strap. There are two designs to choose from: “Moomin and Moomin Mama'' and “Little My'', and they feature warm colors.
Product name: Multi Ring Plus
Price: 1,628 yen each (tax included)
Release date: Scheduled to be released in late March 2024
Publisher: Gourmandies Co., Ltd.
- “All About Moominmama” Novelty Present Campaign
If you purchase eligible products at the stores below, you will receive an "All About Moominmama" original message card. You can add a message that describes your feelings to the gift.
Distribution date: Starts sequentially from early March 2024 * Ends as soon as each store runs out.
Target stores:
Moomin Shop Ginza, Osaka, Yokohama, Nagoya, Futako Tamagawa
Moomin Shop Casual Edition Sapporo, Ueno, Yokohama, Tennoji
MOOMIN SHOP ONLINE
Moomin Cafe Karuizawa
Moominvalley Park
MOOMIN SHOP Rakuten Market Store
others
*Campaign start date varies depending on the store.
*Please contact each store for gift conditions.
- Spots where you can purchase “All About Moominmama” products
You can purchase "All About Moominmama" products at Moomin Spots in various locations.
*Sequentially available from early March 2024 onwards. *Products sold differ depending on the store.
Moomin shop
The official shop that embodies the Nordic brand "Moomin", which is full of charm as stories and art.
Ginza store 3-1 Ginza Nishi, Chuo-ku, Tokyo Ginza Inns 1st floor
Osaka store LUCUA 8th floor, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
Yokohama Store Sotetsu Joinus 1st floor, 1-5-1 Minamisachi, Nishi-ku, Yokohama, Kanagawa Prefecture
Nagoya store 1-1-3 Meieki, Nakamura-ku, Nagoya Takashimaya Gate Tower Mall 6th floor
Futakotamagawa store opens in mid-April
Moomin shop casual edition
A new Moomin miscellaneous goods select shop that you can feel free to drop by, with a wide selection of miscellaneous items perfect for everyday use.
Sapporo Store Sapporo Stellar Place Center 5F, Kita 5-jo Nishi 2-chome, Chuo-ku, Sapporo, Hokkaido
Ueno store 7-1-1 Ueno, Taito-ku, Tokyo Atre Ueno WEST 1st floor
Yokohama Store 2-16-B1 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture Yokohama Station East Exit Underground Mall Porta
Tennoji store opens in mid-March
Moomin Cafe Karuizawa
A cafe that offers menus, drinks, and sweets made with plenty of organic ingredients.
Karuizawa, Karuizawa, Karuizawa-machi, Kitasaku-gun, Nagano Prefecture Karuizawa Prince Shopping Plaza (W01/02 section)
MOOMIN SHOP ONLINE
Official EC site where you can get Moomin goods from Japan and abroad.
Moominvalley Park
The world's first and only theme park outside of Finland.
Metsa 327-6 Miyazawa, Hanno City, Saitama Prefecture
- What is Moomin?
“Moomin'' was created by Tove Jansson, a Finnish national writer, painter, and artist. The stories of Moomintroll and his friends have been translated and published in more than 50 countries. Goods, spots, animations, etc. based on the original novels, comics, and picture books are loved not only by people in their home country of Finland, but also by people in many countries including Japan.
- Moomin official website/official SNS
"Moomin" official website https://www.moomin.co.jp/
"Moomin" Official X (old Twitter) https://x.com/moomin_jp
"Moomin" official Instagram https://www.instagram.com/moominofficial_jp/
- Rights and Brands Co., Ltd.
Our business includes the comprehensive management of Moomin licenses in Japan (excluding translation and publication rights, theme parks, and performing arts), as well as the video distribution of the TV anime series Moominvalley Friends.
https://www.rightsandbrands.co.jp/
