PARCO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / hereinafter referred to as PARCO) will be holding the “PARCO GRAND BAZAR
(PARCO Grand Bazaar) will be held.
This is a huge biannual sale where not only fashion but also interior and miscellaneous items are significantly discounted.
This year’s Grand Bazaar is teaming up with Avant Gardie, a mysterious group of girls in bob haircuts wearing uniforms that are creating a buzz both in Japan and overseas!
Become an avant-garde!? Various events will be held at the same time, including a giveaway where you can win Tik Tok effects and original mirror stickers, as well as a pop-up shop.
Also, don’t miss the original dance commercial with its mirror-like synchronization!
- Event Outline
Title: Parco Grand Bazaar
Date: Friday, July 5th, 2024 to Monday, July 15th (National Holiday)
* San-A Urasoe Nishikaigan PARCO CITY: June 27th (Thursday) to July 15th (Monday, holiday)
* Sendai PARCO and Nagoya PARCO: June 28th (Friday) to July 15th (Monday, holiday)
Participating stores: 16 PARCO stores nationwide, San-A Urasoe Nishikaigan PARCO CITY
(Sapporo, Sendai, Urawa, Shibuya, Ikebukuro, Chofu, Hibarigaoka, Kinshicho, Kichijoji, Matsumoto, Shizuoka, Nagoya, Shinsaibashi, Hiroshima, Fukuoka PARCO, PARCO_ya Ueno, San-A Urasoe Nishikaigan PARCO CITY)
HP: https://parco.jp/grandbazar-avantgardey/
- Advertising Overview
[CM]
This commercial is memorable for the girl dancing in front of a life-size mirror. In fact, they use a frame instead of a mirror, and the members of Avant-Garde perform a fashionable dance that is perfectly synchronized with their reflection in the mirror.
The perfectly synchronized avant-garde dancers will guide you through the most avant-garde Grand Bazaar in Parco’s history.
＜Overview＞
・Title: 2024 Summer PARCO Grand Bazaar “avantgardey”
Broadcast start date: June 24, 2024 (Monday)
Broadcast areas: Kanto, Hokkaido, Miyagi, Yamagata, Fukushima, Shizuoka, Nagano, Aichi, Osaka, Hiroshima, Fukuoka, Okinawa
[Poster] (B full portrait, B3 landscape)
© 2024 PARCO CO.,LTD.
- About commercial and TikTok filter production
[Avant-garde’s flawless dance performance]
In this commercial, Akane came up with a synchronized dance that looks like a mirror, with a life-sized frame. The mirror is a symbol of fashion and a motif of confronting oneself. With the coming summer approaching, the production conveys the image and message of releasing the specialness within oneself.
The commercial featured a dance performance by the avant-garde members, filmed in front of a camera standing in a space lit by red spotlights, the key color of the Grand Bazaar.
[With the latest motion capture technology, anyone can become an avant-garde!]
The TikTok effect linked to this commercial uses the latest motion capture technology to perfectly recreate Avant-Garde’s dance.
Anyone can shoot videos that appear to be dancing avant-garde synchronized dance simply by opening Tiktok.
- TikTok Effects
Nationwide Bob Hairstyle Uniform Project! TikTok effect available for a limited time
Become a member of Avant Gardie for a limited time! Introducing original TikTok effects with unique personalities!
*Scheduled to be released on Friday, July 5, 2024
※The image is an image
avantgardeyDance by PARCO
A TikTok effect that lets you dance like an avant-garde.
Your face reflected on camera changes in real time to 17 avant-garde models. If you tilt your face, the camera angle changes too.
And when you open your mouth, something happens.
avantgardeyFace by PARCO
This TikTok effect will make your face look avant-garde. Just say “Say cheese!” and your face will be scanned, and the AI will instantly give you a bob haircut.
Anyone can become part of the Avant-Garde crew.
- First come, first served gift
During the period, customers who spend 2,000 yen or more (including tax) (can be combined during the period) in the store and present their “PARCO Members” registration screen will receive an “Avant Gardie Original Mirror Sticker” on a first-come, first-served basis!
In addition, 100 people nationwide will be entered into a lottery to win a PARCO gift certificate worth 10,000 yen on the spot!
■Period: Friday, July 5th, 2024 to Sunday, July 7th, 2024
■Venue: Distribution locations vary by store.
(Please check the campaign website for details)
* First come, first served, while supplies last
*Please present your purchase receipt or PARCO Members registration screen from July 5th (Fri) to July 7th (Sun) at the exchange venue.
*Limited to one time per person
*PARCO Members registration screen: PARCO Members My Page (WEB) or the Pokepal payment screen on the “POCKET PARCO” app
※The image is an image
[San-A Urasoe Nishikaigan PARCO CITY only has the following exchange conditions]
Customers who spend 2,000 yen or more (including tax) in the building (can be combined during the period) and present a San-A Edy card (new members accepted) or a San-A VISA card will receive an “Avant Gardie Original Mirror Sticker” on a first-come, first-served basis! In addition, there will be a chance to win a 10,000 yen San-A gift certificate on the spot in a lottery!
What are PARCO MEMBERS?
This is a membership service that allows you to experience PARCO services more conveniently, at a better price, and with more fun, all with a single ID.
We will send you the latest information such as special deals, exclusive events and campaigns for PARCO members only via e-mail newsletter!
PARCO Members Introduction Site: https://members.parco.jp/page/introduction/
- AVANTGARDEY THE POP UP
To commemorate the campaign, Avant Gardie’s first original goods shop in Japan will be open for a limited time!
Avant-garde goods will be on sale, including items commemorating overseas performances and items available at PARCO in advance!
[Dates and venues]
■ Period: Thursday, July 4th, 2024, Friday, July 12th to Monday, July 15th (National Holiday)
■ Venue: Shinsaibashi PARCO 1F, Special venue outside the south exit of Shinsaibashisuji
■Period: Friday, July 5th, 2024 to Tuesday, July 9th, 2024
■ Venue: Ikebukuro PARCO Main Building 3F, Special Venue
Nagoya PARCO East Building B1F Special Venue
PICK UP ITEMS
Big Silhouette T-shirt
-bobbed hair group-
4,200 yen (tax included)
[Taipei performance commemoration]
Big silhouette T-shirt 2024
4,800 yen (tax included)
Big Silhouette T-shirt
[Bob hair]
4,800 yen (tax included)
Bobbed Leather Pouch
2,500 yen (tax included)
mascot
2,000 yen (tax included)
silver tote bag
2,500 yen (tax included)
Bobbed Eco Bag
2,500 yen (tax included)
Pin Badge
1,000 yen (tax included)
Big silhouette photo TEE
-AVANTGARDEY-
5,000 yen (tax included)
※The image is an image
※This is only a selection of products
- MINI LIVE in Shinsaibashi PARCO to be held!
To commemorate the collaboration between Avant-Garde, a dance team that has gained worldwide popularity on social media, and PARCO Grand Bazaar, an Avant-Garde performance will be held in their hometown of Osaka!
We will be showing off our familiar performance!
Entries must be submitted via the official Shinsaibashi PARCO Instagram account, and 30 pairs (60 people) will be selected by lottery to be invited to the mini live concert.
[Event Summary]
■Date and time: Thursday, July 4, 2024, doors open at 15:30, performance begins at 16:00
*Please be seated 5 minutes before the start of the performance.
*The mini live is scheduled to last approximately 20 minutes.
■ Venue: Around Shinsaibashi PARCO
*The venue will be announced only to winners.
【Application method】
①Follow the Shinsaibashi PARCO official Instagram account (@parco_shinsaibashi_official)
②Comment on the target feed post posted on June 18, 2024
■Application period: June 18th (Tue) to June 23rd (Sun) 2024 at 23:59
■ DMs will be sent to the winners on June 27th (Thursday)
*Winners will be contacted via DM, so please continue to follow the Shinsai PARCO official Instagram account after the DM open and application period.
*Please note that there will be media coverage on the day.
*Only those who can attend the event can apply for the lottery.
- Staff credits
<TV commercial / GR / digital> Creative Director / Creative Technologist Atsushi Otaki (Dentsu / Dentsu Lab Tokyo), Creative Director Hajime Tanaka (Dentsu), Art Directors Taichi Sayama (Dentsu) and Naomi Okamura (Dentsu), Planner Shinya Miura (Dentsu), Creative Technologists Shintaro Murakami (Dentsu / Dentsu Lab Tokyo), Hiromu Fuji (Dentsu), Atsushi Fukuda (Dentsu), Tomoya Morohoshi (Think & Craft), Producers Yoshio Sakaguchi (Dentsu), Kohei Ai (Dentsu / Dentsu Lab Tokyo), Yuta Saito (Dentsu / Dentsu Lab Tokyo), Takahiko Kashima (Dentsu / Dentsu Lab Tokyo), Planner / Copywriter Chiemi Mako (Think & Craft), Business Producers Masato Onizawa (Dentsu) and Aoi Wada (Dentsu)
<TV-CM> Producer: Matsumoto Keisuke (Tohokushinsha), Production Manager: Furutsu Misaki (Tohokushinsha), Director: YUKARI (OBF TOKYO), Assistant Director: Mori Junpei (OBF TOKYO), Cinematographer: Kamiike Yoshitaka, Lighting Director: Ikeda Tomoyuki, Hair & Make-up: Okuhira Masayoshi,
Offline editor Hiroki Araki, Online editor Yuma Otsuka (1991), Mixer Masasuke Asada, Music Producer Miles Tanaka
<GR> Photographer: Ryu Amon (LA SOURCE), Designer: Toshiyuki Imura (DCRX), Retoucher: Akio Yamaguchi
