Explore Tokyo Station and other station areas and experience the charms of the Hokuriku region! The event will run from October 1st (Tue) to December 31st (Tue)
JR East Cross Station Co., Ltd. (Head office: Shibuya-ku, Tokyo / CEO: Nishino Fuminao) will hold the Hokuriku region support fair “Hokuriku MEGURIP” at Gransta Tokyo, NewDays and other stores from October 1st (Tuesday) to December 31st (Tuesday), where they will sell limited edition products and hold events.
In line with the Hokuriku Destination Campaign, which the JR Group is carrying out in cooperation with the local community, “Hokuriku MEGURIP” will promote the campaign by selling products made with ingredients from the Hokuriku region, collaborative products with Hokuriku region companies, famous sweets, and local products at various stores operated by JR East Cross Station.
In addition, during this period, we will be holding events unique to our company, centered around the “Ishikawa Farmers Market,” which will be held at the event space “Square Zero” on the first basement floor inside the JR Tokyo Station ticket gates, providing customers with an exciting experience that makes them feel like they are touring the Hokuriku region.
<Event summary>
Event period: October 1st (Tue) to December 31st (Tue) 2024
Location: JR East Cross Station operated stores
What is MEGURIP?
The name “MEGURIP” combines the words “touring” and “trip” to express the fun of casually touring the area within the station and the excitement of new adventures and discoveries.
Through “MEGURIP”, JR-Cross will continue to invigorate various regions of Japan.
Special Event Information
Ishikawa Farmers Market
【overview】
Ishikawa Prefecture’s antenna shop, Yaesu Ishikawa Terrace, and ekiben from the Hokuriku region will come together at Tokyo Station Square Zero to hold a fascinating farm-to-table market.
In addition, Ishikawa Prefecture’s tourism promotion mascot character, Hyakuman-san, is scheduled to appear at the market, so be sure to stop by.
Ishikawa Prefecture Tourism Promotion Mascot Character “Hyakumansan”
*Hyakuman-san will only be appearing for four days from October 31st (Thursday) to November 3rd (Sunday)!
*Details will be released in a press release in late October
[Venue] JR Tokyo Station Event Space Square Zero (inside the ticket gates B1F)
[Period] October 31st (Thursday) to November 4th (Monday/Holiday), 2024
Lover of sake and fish from the three Hokuriku prefectures
【overview】
Sakes with various characteristics have been gathered from breweries in the three Hokuriku prefectures of Fukui, Ishikawa, and Toyama, which are some of Japan’s leading sake producing regions.
To further enhance the flavor of sake, we suggest pairing it with sake vessels that highlight the techniques of traditional craftsmanship and “sake fish,” which use seafood caught in the Sea of Japan.
[Venue and Period]
1 Ecute Ueno
October 7th (Monday) ~ October 27th (Sunday), 2024
2 Ecute Nippori
Wednesday, November 13, 2024 – Sunday, November 24, 2024
3. Gransta Tokyo
December 13th (Friday) ~ December 15th (Sunday), 2024
*W7 series approved by JR West
*Sponsor: Hokuriku Destination Campaign Executive Committee
From Hokuriku! Local shops open in station areas for a limited time
Ecute Omiya “Fukubiyori”
【overview】
Local shops from Hokuriku will be opening for a limited time, allowing you to enjoy the deliciousness of this region.
[Venue and Period]
1 “Fukubiyori”: Ecute Omiya Tsutsuuraura
October 15th (Tuesday) ~ October 27th (Sunday), 2024
2. “Kanazawa Fukuusagi”: Ecute Ueno C’est Artisan
October 15th (Tuesday) ~ October 27th (Sunday), 2024
3 “Kuroneko Jack”: Ecute Shinagawa Market Square
October 21, 2024 (Monday) ~ November 4, 2024 (Monday/Holiday)
Experience the Charm of Hokuriku with a Gift (JRE POINT Lottery Campaign)
【overview】
After entering the campaign website, those who spend a total of 5,000 yen (tax included) or more at Ecute or Gransta during the campaign period and present their JRE POINT card or app barcode will be entered into a lottery to win a “Trip to the Three Hokuriku Prefectures” and other prizes.
[Venue and Period]
Ecute (Omiya, Omiya North, Akabane, Nippori, Ueno, Shinagawa, Tachikawa), Gransta
[Period] Monday, October 7th, 2024 to Sunday, October 27th, 2024
Kansai-Hokuriku Fair held at NewDays
【overview】
As part of NewDays’ regional revitalization efforts, the company will develop and sell products that utilize local products with ties to the Kansai and Hokuriku regions, and promote the appeal of these regions. As part of this effort, the company will collaborate with JA Group Ishikawa to launch a special golden series that uses Ishikawa Prefecture’s brand of rice, “Hyakumankoku.”
We will also be opening a special website in the future, so please stay tuned.
[Sales locations]
All NewDays and NewDays KIOSK stores
*May not be available at some stores or at certain times.
【period】
November 19th (Tuesday) – December 9th (Monday), 2024
Products using ingredients from the Hokuriku region are on sale at various stores!
HANAGATAYA sells souvenirs from the Hokuriku region!
【overview】
Souvenirs featuring specialties from the Hokuriku region will be on sale for a limited time.
[Sales period]
Released sequentially from Tuesday, November 1, 2024
[Sales locations]
All HANAGATAYA stores *Some stores may not carry this product.
Ekibenya sells limited-edition “Hokuriku Wappa Meshi”!
【overview】
The dish features the delicacies of the three Hokuriku prefectures, including minced Noto beef from Ishikawa, simmered Fukui salmon from Fukui, and tsukudani (boiled matsutake mushrooms) from Toyama. (From October 31, we will be using Ishikawa Prefecture’s brand rice “Hyakumangoku” in cooperation with JA Group Ishikawa.)
[Sales period]
Tuesday, October 1, 2024 to the end of February 2025 (planned)
[Sales locations]
Ekiben shops
Japan Rail Cafe is collaborating with JA Group Ishikawa to develop a menu using Ishikawa Prefecture’s brand rice, “Hyakumankoku”!
【overview】
Please try “Hyakumankoku,” an original rice from Ishikawa Prefecture that is full of flavor and packed with the bounty of the sun and the earth.
【release date】
Mid-November 2024 (planned)
[Sales locations]
Outside the Yaesu Central Exit ticket gates at Tokyo Station
Honnori-ya releases firefly squid simmered in ginger and soft kelp rice ball!
【overview】
A rice ball filled with simmered firefly squid from Toyama Prefecture and ginger, wrapped in oboro kelp.
[Sales period]
Tuesday, October 22, 2024 – mid-November (scheduled) [Sales locations]
All Honnori-ya stores (excluding Hiratsuka and Kameido stores)
THE CENTRAL releases “Volga Rice” using their special Hayashi sauce!
【overview】
Uses Central’s special hayashi sauce. We will be selling “Volga Rice”, a local menu item from Fukui Prefecture, which is an omelet rice topped with pork cutlet. (Limited to 30 meals per day)
【release date】
From Friday, November 1, 2024
[Sales locations]
Tokyo Station B1F Gransta underground north exit ticket gate
Train Restaurant Nihon Shokudo launches Fukui Prefecture local dish “Volga Rice”!
【overview】
We will be releasing a local dish from Fukui prefecture called “Volga Rice,” which is an omelet rice topped with pork cutlet. It will be served with Train Restaurant’s special demi-glace sauce.
【release date】
From Friday, November 1, 2024
[Sales locations]
Railway Museum 2F store
Bravo View Restaurant releases “Hanton Rice”, a specialty of Kanazawa City, Ishikawa Prefecture!
【overview】
We will be releasing “Hanton Rice,” a local dish from Ishikawa Prefecture that consists of an omelet rice topped with fried white fish and shrimp, topped with tartar sauce and ketchup.
【release date】
From Friday, November 1, 2024
[Sales locations]
① Bravo Ueno Station Central Ticket Gate
②View Restaurant, Railway Museum, 4th floor
Products using ingredients from the Hokuriku region are on sale at various stores!
JR-Cross restaurants will also be serving up menu items using ingredients from the Hokuriku region!
Deep fried sweet shrimp
Crispy deep-fried sweet shrimp from Fukui Prefecture.
[Sales store]
1 Sobaji (Inside the north exit ticket gate on the 3rd floor of Kawasaki Station)
2. Nomono Izakaya Kayohiji Ueno (Ueno Station, 3F, outside the Iriya ticket gate, next to the Pandabashi exit)
3. Irori-an (2 stores: Gransta Yaesu Kita and Ueno)
4 Hanasai (Tokyo Station 2F, outside the Yaesu North Exit ticket gate, Gransta Yaekita, Kitamachi Sakaba)
5. Seafood Izakaya Haneda Market (Gransta Tokyo Square Zero Area)
Sauce katsudon (rice bowl with pork cutlet)
Sauce katsudon and soba set
This is a local menu set of sauce katsudon and soba noodles, made using Fukui Prefecture’s “Vegetable and Fruit Flavor Sauce Katsudon Special Sauce®.”
[Sales store]
1. Sobaji (Inside the north exit ticket gate on the 3rd floor of Kawasaki Station) Set with Tororo Konbu Soba
2. Irori-an (2 stores: Gransta Yaesu Kita and Ueno) Set with grated daikon radish soba
Three kinds of dishes: boiled firefly squid with ginger, sake lees cream cheese, and fried sweet shrimp
This is a special dish that allows you to enjoy the flavors of three Hokuriku prefectures at once: Fukui Prefecture’s “fried sweet shrimp,” Toyama Prefecture’s “boiled firefly squid with ginger,” and Ishikawa Prefecture’s “sake lees cream cheese.”
[Sales store]
1 Sobaji (Inside the north exit ticket gate on the 3rd floor of Kawasaki Station)
2. Nomono Izakaya Kayohiji Ueno (Ueno Station, 3F, outside the Iriya ticket gate, next to the Pandabashi exit)
3. Irori-an (2 stores: Gransta Yaesu Kita and Ueno)
4 Hanasai (Tokyo Station 2F, outside the Yaesu North Exit ticket gate, Gransta Yaekita, Kitamachi Sakaba)
5. Seafood Izakaya Haneda Market (Gransta Tokyo Square Zero Area)
A wide selection of local Hokuriku sake
[Sales store]
1 Sobaji (Inside the north exit ticket gate on the 3rd floor of Kawasaki Station)
2. Nomono Izakaya Kayohiji Ueno (Ueno Station, 3F, outside the Iriya ticket gate, next to the Pandabashi exit)
3. Irori-an (2 stores: Gransta Yaesu Kita and Ueno)
4. Seafood Izakaya Haneda Market (Gransta Tokyo Square Zero Area)
5. Maguro Ichidai (3 stores: Hibiya, Hamamatsucho, and Ecute Ueno)
*The types available vary by store.
[Sales period]
Friday, November 1, 2024 to the end of November (planned)
About JR East Cross Station Co., Ltd.
Company name: JR East Cross Station Co., Ltd.
Headquarters: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
Established: April 1, 2021 (Reiwa 3)
President and CEO: Fuminao Nishino
Capital: 4,101 million yen (100% subsidiary of JR East)
