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Ecute Ueno “Oyatsu Park” Opening Commemoration “Suica Penguins Have Arrived at Ueno Station”

Enjoy the lottery you can enter by using your Suica for purchases, as well as the cute Suica penguin merchandise and new cafe menu items newly released at Pensta Ueno store.

 

JR East Cross Station Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Nishino Fumitaka; hereinafter “JR-Cross”) will be holding a special event at JR Ueno Station from Thursday, December 19th to Saturday, December 21st, 2024.

We will be holding the “Suica Penguins Have Arrived at Ueno Station” event.

During the event, the “Touch with Suica! Big Lottery” will be held at the JR-Cross facility in Ueno Station, JR

Purchase 1,500 yen or more (including tax) with Suica or other transportation electronic money at facilities, stores, vending machines, and Pensta stores.

For customers who have made a purchase, we will be offering Suica penguin goods as well as the newly opened

There will be a lottery where you can win an “Oyatsu Park exchange ticket” that can be used at Cute Ueno’s Oyatsu Park.

In addition, the Suica penguin will be strolling around Ecute Ueno.

There will also be a photo session for those with a numbered ticket. (Numbered tickets have already been distributed.)

Masu.)

Additionally, Pensta, the Suica penguin specialty store in Ecute Ueno’s goods and cafe areas, will be releasing new products to coincide with the event.

Event period: Thursday, December 19th, 2024 to Saturday, December 21st, 2024

Time: 10:00 – 19:00 (until 18:00 on the final day)

Location: JR Ueno Station, 3rd floor inside the ticket gates, Ecute Ueno, in front of Hanagataya and Nakagawa Masashichi Shoten

©Chiharu Sakazaki / JR East / DENTSU

Suica and Pensta are registered trademarks of JR East.

The Suica penguin is JR East’s “Suica” character.

Win Suica penguin goods! “Touch with Suica! Big lottery”

During the event, you can enter a lottery once for every 1,500 yen (tax included, can be combined on the day) you spend with Suica or other transportation electronic money at facilities, stores, and vending machines operated by JR-Cross at JR Ueno Station, as well as at Pensta stores. You can win great prizes such as Suica penguin goods and Oyatsu Park exchange tickets that can be used at the newly opened Oyatsu Park at Ecute Ueno.

■Raffle time

December 19th (Thurs) – 21st (Sat) 10:00 – 19:00 *18:00 on the last day

■ Lottery venue

Inside the ticket gates of JR Ueno Station, 3rd floor, inside Ecute Ueno, in front of Hanagataya and Nakagawa Masashichi Shop

■ Places where you can shop

(Facilities, stores, vending machines operated by JR-Cross at JR Ueno Station and Pensta stores

Ecute Ueno, NewDays, Irori-an Kirakusoba,

acure vending machines, Pensta stores, etc.

■How to participate



1. Make purchases of 1,500 yen or more (tax included, can be combined) using Suica or other transportation electronic money at participating stores or vending machines.

② Touch the Suica or other transportation electronic money used for shopping on the “Suica touch terminal” at the lottery venue.

③You can enter the lottery once for every 1,500 yen (tax included, can be combined) you spend!

[For those who participate in the lottery more than once!]

Customers who spend 3,000 yen or more (tax included, combined purchases accepted) and participate in the lottery will receive an original transportation electronic money picnic sheet on a first-come, first-served basis each day. (One sheet for every 3,000 yen, up to a maximum of two sheets.

[Let’s charge your Suica]

On the day, customers who have charged 10,000 yen or more (combined charges are acceptable) to their Suica or other transportation electronic money will be entered into the lottery to win a Suica penguin eco bag by showing proof of the charge (smartphone app, receipt, etc.) at the lottery venue! (First 150 people each day)

■Notes

*The purchase amount is limited to the amount of purchases and services used on the day. It cannot be carried over to another day.

*When you touch the lottery machine, the cumulative amount of your purchases eligible for the lottery will be reset.

*The most recent 20 transactions from your transportation electronic money transactions such as Suica will be eligible for the lottery.

*This offer will end as soon as prizes run out.

©Chiharu Sakazaki / JR East / DENTSUSuica by JR East

Pensta and Suica are registered trademarks of JR East.

*JR East Suica Usage Approval No. 107 This approval does not mean that East Japan Railway Company guarantees the content or quality of this product or service.

*The terminals and programs used for this service do not collect any personally identifiable information. Transport IC card data collected by the terminals and programs used for this service will be used only for the purpose of providing this service. The terminals and programs used for this service do not write any data to the transport IC card. The balance of the transport IC card will not be debited even if you touch the terminal used for this service. Transport IC cards may be replaced without notice due to renewal of the transport IC card or for reasons of the transport IC card issuer. In this case, you will not be able to continue using this product and service. Please contact the service provider for information on how to continue in such a case.

Suica penguins are coming to Ecute Ueno!

At around 11:00 each day, the Suica penguin will stroll around the Ecute Ueno store. The photo session in the afternoon is for customers who have received a numbered ticket in advance.

*Distribution of numbered tickets has ended as each session has reached capacity.

■ Photo session date and time

December 19th (Thurs) – December 21st (Sat) ①13:00 ②14:30 ③16:00 Each session is about 20 minutes long

■ Photoshoot venue

Inside the ticket gates of JR Ueno Station, 3rd floor, inside Ecute Ueno, in front of Hanagataya and Nakagawa Masashichi Shop

Pensta Cafe New Menu

[Limited quantity every day]

Suica Penguin Chocolate x Chocolate Pancakes

Single item: 1,320 yen

Set Regular price 1,820 yen, Suica discount 1,720 yen

Pensta <cafe area>

Release date: December 19, 2024

Introducing a new type of cute-faced pancake!

This is a wintery dish made with chocolate cream, rich chocolate sauce, and topped with dried strawberries for an accent.

*All prices include tax.

 

Rich Cocoa (HOT/ICED)

R620 yen, L 720 yen (tax included)

Pensta <cafe area>

Release date: December 19, 2024

Enjoy a warm and cozy cafe time with some rich cocoa.

Pensta December 19th release new product information

Suica Penguin Plush Keychain Pensta Store Manager and Staff

4,400 yen (tax included)

Pensta <Goods area>

Release date: December 19, 2024

It was released in advance at Pensta Shinjuku. A few more official Pensta stuffed toys have arrived.

We will ship it. Look forward to it! *50 units will be sold at each Pensta store this time (more will be added in the future)

Suica penguin swirling charm

2,090 yen (tax included)

Pensta <Goods area>

Release date: December 19, 2024

Do you have trouble finding a place to put your gloves when you take them off? This handy item will solve that problem!


Suica Penguin

Plump Pouch Barista

1,980 yen (tax included)

Pensta <Goods area>

Release date: December 19, 2024

Try gently pressing the swelling in your belly with your fingertips. The memories of that day will surely come back to you with a “BOOM!”!


Suica Penguin

Towels and hand towels

990 yen (tax included)

Pensta <cafe area>

Release date: December 19, 2024

This is a thin towel with excellent water absorption and quick drying properties, made by Imabari towel manufacturer Kontex.


Suica Penguin

Plate (music band)

1,650 yen (tax included)

Pensta <cafe area>

Release date: December 19, 2024

A cute plate with a band design. Size: Diameter approx. 20 cm


Suica Penguin

Chambray drawstring bag

SS 660 yen, M 880 yen, L 990 yen (tax included)

Pensta <cafe area>

Release date: December 19, 2024

The designs will be centered around those commemorating the first anniversary.

 

New products released in January

Suica Penguin

Doughnut plate with dish

1,980 yen (tax included)

Pensta <cafe area>

Release date: January 2025

Munching on donuts! Cute plates and donuts

It’s a set.


Suica Penguin

Kaya fabric dish towel

891 yen (tax included)

Pensta< Cafe area

Release date: January 2025

This is a Japanese-made mosquito net fabric cloth made by Kamawanu, a specialty tenugui shop.

 

About Pensta

[Shop description] Wherever you look, the whole store is filled with Suica penguins! Welcome to a special space where you can find the goods you’ve always wanted, the sweets you can only get here, and the Suica penguins.

● Cafe area

Business hours: Monday to Friday 6:30 to 22:00 (food last order 21:30)

Weekends and holidays: 6:30~21:00 (food last order 20:30)

●Goods area

Business hours: Monday to Friday 9:00~22:00 Saturdays, Sundays and holidays 9:00~21:00

About Ecute Ueno

[Overall concept of Ecute Ueno facility]

The grand concept of Ecute Ueno is “with harmony”. With a variety of facilities including art galleries, museums, and a zoo, and one of the most naturally rich areas in Tokyo, Ueno Park, the area is a harmonious blend of the various elements of Ueno, with its downtown atmosphere and lively atmosphere.

Our goal is to help you enjoy the charms of Ueno. Come and enjoy shopping, conversation at a cafe, or creating memories at the park facilities.

About JR East Cross Station Co., Ltd.

Company name: JR East Cross Station Co., Ltd.

Head Office: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo

Established: April 1, 2021 (Reiwa 3)

President and CEO: Fuminao Nishino

Capital: 4.101 billion yen (100% subsidiary of JR East)

It is made up of four companies: the Retail Company, which operates convenience stores such as “NewDays” and specialty stores; the Foods Company, which operates mainly food and beverage and food manufacturing businesses such as “Irorian Kirakusoba”, “Beck’s Coffee Shop” and “Ekibenya”; the Water Business Company, which operates vending machines and original beverages under the “acure” brand; and the Development Company, which operates station commercial facilities such as “Ecute” and “Gransta”.

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