A must-see 4 days for alcohol lovers! Cheers with highballs and Baby Star snacks!
The Shitamachi Highball Festival 2025 in Ueno Park is expected to attract more than 100,000 visitors every year.
O-Yatsu Company Ltd. (Headquarters: Tsu city, Mie Prefecture; President and CEO: Yokoyama Masashi) wants to bring back the exciting feelings of those days that we tend to forget in our daily lives. With this in mind, the company is developing fun collaboration projects in a variety of industries, locations and situations that are unique to Baby Star and go beyond the conventional wisdom of snacks, making people want to tweet, "#BabyStarEvenHere!"
As the 20th installment of the "#BabyStarEvenHere" campaign to celebrate the 65th anniversary of its release, Yatsuka Company will participate in the "Shitamachi Highball Festival 2025 in Ueno Onshi Park," which will be held at Ueno Onshi Park's Takenodai Square (Fountain Square) for four days from June 12th (Thurs) to 15th (Sun), 2025. This event, which is usually crowded with over 100,000 visitors, will also sell highballs that are "suitable for Baby Star" selected by alcohol professionals! Please take this opportunity to enjoy the pairing of highballs and Baby Star.
■ Experience pairing a variety of highballs with Baby Star! "Shitamachi Highball Festival" to be held
At the "Shitamachi Highball Festival 2025 in Ueno Onshi Park," you can enjoy a wide variety of highballs, including Shitamachi Highballs, Sake Highballs, and Wine Highballs, and there will also be booths selling craft beer and sake. This is an irresistible event for alcohol lovers. In the "Food Court," you can enjoy downtown gourmet food that goes well with highballs, as well as ginger and garlic-themed menus and sweets, and you can spend a special time savoring alcohol and food in a casual standing bar style.
Highballs that go well with Baby Star, selected by alcohol professionals
Booth: B1 "SAKEBAR★GINZA★" https://shitamachi-highball.com/booth2025ueno/
<Event Overview>
Event name: Shitamachi Highball Festival 2025 in Ueno Park
Date and time: June 12, 2025 (Thursday) 11:00-21:00
June 13th (Fri) 11:00~21:00
June 14th (Sat) 9:30~21:00
June 15th (Sun) 9:30~19:00
Location: Ueno Park, Takenodai Square (Fountain Square)
Admission fee: Free
For more information, please visit the official website of the Shitamachi Highball Festival. https://shitamachi-highball.com/
*Drinking is permitted only after the age of 20.
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If you find Baby Star in an unexpected place, you will surely be excited and think, "#BabyStarHere?!" Let that feeling of excitement be your daily motivation! When you open a bag of Baby Star and eat it, your face will naturally turn up. Even if you spill it, you and those around you will somehow smile. Why not enjoy an exciting time with Baby Star, a fun snack?
