Wednesday, August 6th, 2025 to Tuesday, August 12th, 2025 Matsuzakaya Ueno Store, Basement and 1st floor Hoppe Town Event Space
Hoppe Town, the food floor of Matsuzakaya Ueno store, is holding events featuring popular shops that change weekly. Kameju will be opening a store from Wednesday, August 6th! They offer large, fluffy dorayaki. A classic flavor that is popular as a souvenir. Tokyo Hiyoko will also be releasing their summer-only "Tokyo Shio Hiyoko," available now. Take a break from the hot summer with some sweet treats! Enjoying them with iced tea in a cool room is one way to enjoy summer. We introduce 8 of the hottest gourmet brands at Matsuzakaya Ueno store.
Kameju Dorayaki (1 piece) 430 yen / 1st floor Oedo Shinmachi Event Space
Dorayaki, known for its large, fluffy pastry, are a popular Tokyo souvenir and are often found at this shop.
*8/6 (Wed) → 8/8 (Fri)
Tokyo Hiyoko: Tokyo Salt Hiyoko (3 pieces) 669 yen / 1st floor Oedo Shinmachi Event Space
Hiyoko's "Azuki Bean Paste" is made from Hokkaido-grown azuki beans, which are then seasoned with wasanbon sugar and Amakusa salt.
*8/9 (Sat) → 8/15 (Fri)
Tokyo Caramelize Chouquettes (12 pieces) 777 yen / 1st floor Japanese and Western confectionery event space
Specially made choux pastry coated with plenty of caramel sauce. A fragrant, sophisticated Tokyo-born treat.
Aizuya Original Takoyaki Small Box (12 pieces) 770 yen / Hoppe Town Event Space, 1st basement floor
No sauce is used as the batter is already seasoned. This is the original takoyaki that is known for being delicious even when cold.
<Karaage Dojo> Chicken and Burdock Nanban (100g) 486 yen / 1st basement floor Hoppe Town Event Hall
Deep fried young chicken thigh and shredded burdock root, tossed in a special Nanban sauce.
Berger Recolte Mango Pudding (10 pieces) 1,026 yen / 1st floor Japanese and Western sweets event space
This mango pudding has a rich fruity flavor that spreads from the moment you put it in your mouth.
Kaihokutei handmade salted squid (per 100g) 770 yen / 1st basement floor Hoppe Town event space
Only the body and ears of the Japanese flying squid are thickly sliced to create a mellow flavor.
<Jomon Satoyama Honey> Takao Satoyama Honey (100g) 1,154 yen / 1st basement floor, subway entrance event space
We deliver honey from the nature-rich countryside of Takao.
*All prices include tax.
▽Click here for Hoppe Town event information▽
[Matsuzakaya Ueno Store Official Website]
https://www.matsuzakaya.co.jp/ueno/topics/230102_11831.html
[Matsuzakaya Ueno Store Official Instagram]
https://www.instagram.com/matsuzakayauenoten?igsh=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr
