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Enjoy Christmas in the middle of summer at JR Ueno Station’s “Ecute Ueno”! Make ornaments out of empty capsule toy cases and decorate your tree! “Summer Christmas” is being held for the first time!

We're bringing you some exciting coolness in the lingering heat of summer! We're also introducing tofu pudding and melon shortcake in fun Christmas colors, as well as tarts made with "Suzuakane" strawberries, which are in season from summer to autumn!

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*Image is for illustrative purposes only.

Ecute Ueno, an in-station commercial facility operated by JR East Cross Station Development Company, Inc. (Head office: Shibuya-ku, Tokyo; Company president: Yoshiaki Shirata), will be holding its first "Summer Christmas" event from Monday, August 18 to Sunday, September 7. Starting Monday, August 25, a Summer Christmas tree display and ornament-making experience will begin.

Summer Christmas is a celebration of Christmas in the middle of summer, held every year on August 25th. Inside the ticket gates of Ecute Ueno, a rare summer Christmas tree will be set up! You can experience making ornaments using empty capsule toy cases , making it the perfect way to create summer memories. The experience of transforming empty cases into ornaments will also give you an opportunity to think about sustainability in a more personal way. In addition, if you make a purchase at selected shops, you will receive a unique summer ornament as a gift. Let's decorate the ornaments together and complete the summer Christmas tree!

Inside the building, you'll find summery products such as colorful sweets made with fresh summer fruits like watermelon, mango, and melon, as well as tarts made with "Suzuakane" strawberries, which are in season from summer to autumn . There's also a lineup of refreshing drinks and sweets in Christmas colors to enjoy during the lingering heat of summer! As the intense heat continues, enjoying Christmas in the summer will bring you a different, more extraordinary feeling and coolness than usual.

▼Contents

Topic.1 Summer Christmas arrives at Ecute Ueno! Event Information

Topic 2: Fresh summer fruits and sweets in Christmas colors

Topic 3: Christmas colors and sweets to enjoy during the lingering heat of summer

Topic.4 Christmas colors x delicious deli menu

Topic.1 Summer Christmas arrives at Ecute Ueno! Event Information

A summer Christmas tree, something you don't often see in the summer, will be appearing at Tomarigi (event plaza) in Ecute Ueno! There will also be an ornament-making event using recycled capsule toy cases, which will also help you feel a little closer to sustainability. Why not make some fun summer memories at Ecute Ueno?

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*Image is for illustrative purposes only.

①Reuse empty capsule toy cases! Make sustainable ornaments!

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*Image is for illustrative purposes only.

Reuse empty capsule toy cases from "Ken Ele Stand" to create your own one-of-a-kind ornament! This easy-to-participate activity is fun for parents and children alike, making it the perfect way to create summer memories for your children. You can decorate your tree with the ornaments you make, or take them home and use them as Christmas ornaments. The experience of transforming empty cases into ornaments also provides an opportunity to think about sustainability in a more personal way.

Also, if you write down a wish you want to come true and put it in a capsule, you have a chance to make it come true! The theme is "What would you like to make come true in the station?" Please tell us what extraordinary thing you would like to make come true.

■Event period: August 25th (Monday) to September 21st (Sunday) 10:00-20:00

Location: Tomarigi (Event Square) (Inside the ticket gate, 3rd floor, between Kinokuniya Entree and Nakagawa Masashichi Shoten)

■Participation fee: Free

<Notes>

・As supplies are limited, sales will end once supplies run out. (A total of 300 items will be prepared.)

・Please limit use to one time per person.

②Decorate with unique summer ornaments!

Customers who spend over 1,000 yen (tax included) at participating shops in Ecute Ueno will receive an ornament to decorate the tree set up in Tomarigi (Event Square). Let's all decorate together and complete the Summer Christmas tree! *Please check the Ecute Ueno website during the event period for participating shops.

■Event period: August 25th (Monday) – September 7th (Sunday)

Topic 2: Fresh summer fruits and sweets in Christmas colors

We have put together a menu that uses fresh fruits that are in season in the summer and also allows you to enjoy the Christmas colors of red, green, white and brown.

Seasonal

Mango and Watermelon Tofu Pudding 1 piece 1,628 yen / Zou Tofu Pudding (2nd floor outside the Park ticket gate)

This authentic Taiwanese café's summer offering is made by a long-established douhua (douhua) specialty shop that has been in business for three generations! Their signature douhua is made fresh every day in-store, from freshly squeezed soybeans to soy milk, creating a truly special flavor. It's luxuriously topped with two seasonal summer fruits: mango and watermelon. Enjoy this special summer flavor.

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Mango and Watermelon Tofu Pudding 1 piece 1,628 yen / Zou Tofu Pudding (2nd floor outside the Park ticket gate)

Seasonal

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Tarte aux Petit Fraises: 993 yen each / A La Campagne (inside the ticket gates, 3rd floor)

Seasonal

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Melon Shortcake 1 piece 730 yen / Kakinokizaka Quatre (inside the ticket gates, 3rd floor)

Topic 3: Christmas colors and sweets to enjoy during the lingering heat of summer

We have prepared a refreshing menu based on the Christmas colors of red, green, white and brown, perfect for enjoying during the lingering heat of summer.

NEW Ecute Ueno Exclusive ★ Opening April 2025

Chocolate Mint Latte: 800 yen (take-out or eat-in) / Coffee & Bar Genie Kuramae (inside the ticket gates, 3rd floor)

This drink, with its beautiful contrast of dark chocolate sauce and blue-green chocolate mint syrup, is bottled in the cute "bear bottle" that is the symbol of gg (Genie).It's not too sweet, making it a refreshing drink perfect for summer.

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Chocolate Mint Latte: 800 yen (take-out or eat-in) / Coffee & Bar Genie Kuramae (inside the ticket gates, 3rd floor)

Ecute Ueno Exclusive

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Cream soda 750 yen per piece / Avant (Oyatsu Park, 3rd floor inside the ticket gate)

NEW Ecute Ueno Exclusive Seasonal

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Strawberry Shake 734 yen per shake / Kuramae Canelé (Oyatsu Park, 3rd floor inside the ticket gate)

NEW Seasonal Opening in April 2025

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Setouchi Lemon Glaze: 421 yen per donut / Donut Mori (inside the ticket gate, 3rd floor)

Ecute Ueno Exclusive

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Cookie Monster 680 yen each / Ben's Cookies (Oyatsu Park, 3rd floor inside the ticket gate)

Limited time offer

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Salt Cider JACK 631 yen per bottle / Kuroneko Jack (Inside the ticket gate, 3rd floor event space, KiKi)

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Quail Juice, 600 yen each (eat-in only) / Korean Restaurant Bibim

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Melon Cream Soda: 700 yen per cup (eat-in only) / Western Food Shop Sandaime Taimeken (inside the ticket gates, 3rd floor)

Topic.4 Christmas colors x delicious deli menu

We'll be introducing delicious and spicy deli dishes to enjoy at the dinner table in the Christmas colors of red, green, white, and brown!

Exclusive to NEW Ecute Ueno

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Whole Tomato Kimchi Jjigae 1,630 yen (eat-in only) / Korean Restaurant Bibim (2nd floor outside the park ticket gate)

Limited time offer

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Melty Cheese Tomato Risotto Croquette: 475 yen each / RF1/Kobe Croquette (inside the ticket gates, 3rd floor)

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The information posted is current as of the time of release and is subject to change.

Images are for illustrative purposes only and prices include tax.

JR East Cross Station Development Company Ltd.

JR East Cross Station Development Company Ltd.

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