Tokyo University of the Arts' school festival (Geisai) and Ueno's shopping district are collaborating! The event will be held on Sunday, September 7th from 12:00!
This year's key visual
The art festival is coming to Ueno!
The Ueno 6-Chome Shopping District Association (Ueno Sakura-dori Shopping District, Okachimachi Ekimae-dori Shopping District, Ueno Okachimachi Chuo-dori Association, Ueno Showei Association, Ueno Ekimae Ichibangai Shopping District, Youth Road Ueno-dori Association) will be holding the Geisai 2025 x Ueno Machi Matsuri at the Ueno 6-Chome Shopping District on Sunday, September 7, 2025, in cooperation with the Geisai Executive Committee.
This special local event brings together local shopping districts and students from Tokyo University of the Arts, harnessing the power of youth and culture and the arts to showcase the charms of the Ueno area.
※Last year's event
The Geisai Mikoshi Parade, which will be held on Sunday, September 7th from 12:00 to 13:00, will be a particularly spectacular parade, featuring the giant mikoshi that is a Geisai specialty, a Geidai Samba Party by the Geidai Samba Club, and even the participation of shopkeepers from Ueno Shopping Street. During the event, we will also be distributing 1,000 yen lottery tickets that can be used in the town.
[Webpage] https://www.uenomachifes-geisai.com/
A scene from last year's Geisai Mikoshi award ceremony. Students from the Faculty of Fine Arts and the Faculty of Music at Tokyo University of the Arts collaborated to create four mikoshi. Only one of them will be allowed to parade through the shopping arcade.
Geimatsuri Mikoshi
The award ceremony
The Geisai mikoshi, a festival known only to those in the know, is coming to town. First-year students at Tokyo University of the Arts are divided into departments and spend the whole summer creating the mikoshi, which is no exaggeration to say is the crystallization of sweat and tears. The sheer scale of the mikoshi seen in the town will leave you stunned!
The sight of the huge Geimatsuri mikoshi passing through the gate is a spectacular sight! A must-see!
There were cheers as we passed through the gates of the shopping district.
Which mikoshi will it be this year?
The happi coats designed along with the mikoshi are also a highlight! On Friday, September 5th, the mikoshi from the department that won the Ueno 6-Chome Shopping District Association Award at the judging on the first day of the festival will be paraded through the shopping district. Which mikoshi will win this year?
Geidai Samba Party
The town is enlivened by the performance of the Tokyo University of the Arts Samba Club!
Another special feature that is becoming more and more popular every year is the Geidai Samba Party! The samba parade at the Geisai Festival has a long history, and is actually the origin of the Asakusa Samba Parade. The overflowing passion of young Geidai students will heat up the town! Don't miss the formation-based performances taking place at various locations! Also, pay attention to the variety of percussion instruments!
The Geimatsuri Mikoshi and samba club will parade through the town.
Generous 1,000 yen lottery for the first 10,000 people!
We will be handing out great value 1,000 yen lottery tickets that can be used during the event, from delicious gourmet food to fun shopping! Win or lose! Shop and dine at Rokuchome Shopping Street, and take part in the fun lottery! If you win the 1,000 yen jackpot, please present it at participating stores! The winning ticket can be used as a gift certificate.
*These will be distributed to the first 10,000 customers who shop or dine at participating stores.
1,000 yen lottery gift certificate usage notes ・Usable period: September 5th (Fri) – 21st (Sun), 2024
・Copying or resale is not permitted.
・May not be combined with other discounts.
・Dependent on the store, this may only apply to certain products or services.
・This item is intended for use in stores. Please check with each store regarding online sales.
・For other specific details regarding the use of gift certificates, please check with each store.
1,000 Yen Lottery Stores (Distribution/Gift Certificates Available)
[ Meat Oyama]
Niku no Oyama, located in Ueno Ameyoko, was founded in 1932. Utilizing our many years of experience and proven track record, we offer high-quality meat at reasonable prices.
Address: 6-13-2 Ueno, Taito-ku, Tokyo 110-0005
[ HAIR WORLD'S YAGI]
This is a barbershop run by a local man who combines the techniques of hairdressing passed down through generations with a sophisticated elegance. It is a stylish barbershop located on the bustling Ueno Okachimachi Chuo-dori street. We look forward to welcoming you with a warm smile!
Address: Kikuya Building 2F, 6-2-14 Ueno, Taito-ku, Tokyo
[ Fit's & Fresh]
This is an American casual shop that carries popular brands from Japan and abroad. The lineup of Japanese-style sukajan jackets is also worth a look!
Address: 6-10-23 Ueno, Taito-ku
[Ueno Yabu Soba]
Four generations of discerning owners have been passing down traditional flavors for over 130 years, and in a bright, spacious, and purely Japanese-style restaurant, they serve bamboo steamer soba noodles, warm udon and soba noodles, as well as snacks such as itawasa and tempura.
Address: 6-9-16 Ueno, Taito-ku, Tokyo 110-0005
Phone: 03-3831-4728
[ FREAK MARKET Ameyoko Plaza Store]
This is a specialty store for Japanese-patterned clothing, focusing on clothing embroidered with Japanese designs. The popular reversible Sukajan jackets are definitely worth a look!
Address: Ameyoko Plaza 31-32, 6-10-7 Ueno, Taito-ku Phone: 03-3833-2700
[ Yakiniku Ueno Taishoen Ueno Station Branch]
Located close to Ueno Station, Taishoen Ueno Ekimae is a casual restaurant. We strive to create a restaurant that will be loved and trusted by everyone for a long time, and we promise to provide you with safe and secure food and a fun time, as well as providing carefully selected ingredients and excellent service.
Address: 2nd and 3rd floors of Forum Aji Building, 6-13-1 Ueno, Taito-ku, Tokyo Phone: 03-3832-5324
[ Standing bar Kadokura ]
Just a minute's walk from Ueno Station! This standing bar is a huge success every day. As it is part of the Yakiniku Taishoen chain, the meat dishes are delicious! And it's cheap! Dishes start from 150 yen, drinks from 250 yen. There is also a VIP room in the back where you can sit. Reservations on the day are welcome ☆ We look forward to seeing you ♪
Address: 1F Forum Aji Building, 6-13-1 Ueno, Taito-ku
Phone: 03-3832-5335
[ Italian Bar Ilca Doccho]
Italian bar Iruka Doccho, a branch of Yakiniku Taishoen, is recommended for its meat dishes. If you're looking for Italian food in Ueno, head to Iruka Doccho.
Address: 1st basement floor, Forum Aji Building, 6-13-1 Ueno, Taito-ku
Phone: 03-3832-5444
[Ueno Marui]
Address: Ueno Marui 9F, 6-15-1 Ueno, Taito-ku
9F All stores
●Event Overview●
Event name: "Geisai 2025 x Ueno Town Festival"
Event period: Sunday, September 7, 2025
Venue: Ueno 6-chome Shopping Street Website: https://www.uenomachifes-geisai.com/
Organizers: Ueno 6-chome Shopping Street Association (Ueno Sakura Street Shopping Street, Okachimachi Station Street Shopping Association, Ueno Okachimachi Chuo Street Association, Ueno Showei Association, Ueno Station First Street Shopping Association, Youth Road Ueno Street Association)
Sponsored by: Taito Ward Cooperation: Geisai Executive Committee 2025
[ About the Ueno 6-Chome Shopping District Association]
Name of organization: Ueno 6-chome Shopping Street Association (Ueno Sakura Street Shopping Street, Okachimachi Station Street Shopping Association, Ueno Okachimachi Chuo Street Association, Ueno Showei Association, Ueno Station First Street Shopping Association, Youth Road Ueno Street Association)
Address: 6-13-2 Ueno, Taito-ku, Tokyo 110-0005
Chairman: Yasuji Watanabe Business activities: Coordinating local shopping associations to revitalize the shopping district; Planning and running events; Improving the appeal of the shopping district; Supporting and collaborating with shop owners; Providing support such as business consultations, information provision, and training to shop owners and store operators; Promoting collaboration and cooperation between shops to support the development of the entire region.
<Contact for media inquiries>
Ueno 6-chome Shopping District Association
Person in charge: Nagata
TEL: 090-5737-8401
MAIL: geidaimachimatsuri@gmail.com
