Wednesday, September 10th, 2025 → Tuesday, September 16th, 10am-7pm *Closing at 5pm on the last day / Matsuzakaya Ueno Store, 6th floor event space
Matsuzakaya Ueno will be hosting the "Autumn Delicious Foods Fair" for seven days from September 10th (Wed) to September 16th (Tue), bringing together 50 carefully selected "delicious food" brands from across Japan. This marks the sixth annual event, and it will feature a wide selection of gourmet food perfect for the autumn appetites of Hokkaido to Okinawa, including 551 HORAI and Tamade Kimuraya, which drew long lines last year. Also, the highly anticipated eat-in area will feature Shibata, a popular restaurant in Komae, Tokyo. Ramen fans won't want to miss out! The Matsuzakaya Ueno store-exclusive "Back Fat Niboshi Soba" will be making its debut. Last year's popular "Delicious Food Tour of All Stores" project will also be back with a new lineup. Popular products from Daimaru and Matsuzakaya stores nationwide will be gathered together. Now that the scorching heat and high prices make it difficult to travel far or make trips, this is a 7-day opportunity to enjoy delicious food from all over Japan in a relaxed atmosphere in Ueno.
Extremely popular every year! Osaka's famous " Pork Buns " and the fluffy " Veneziana " are worth waiting in line for!
Osaka〈551 HORAI〉
Pork buns (6 pieces) 1,380 yen, shumai (10 pieces) 850 yen, fried dumplings (15 pieces) 600 yen
551 pork buns are a specialty of Osaka, the city of food. The last time they were held, over 1,000 people flocked to the buns every day.
It's so popular!
*If you arrive before opening time, numbered tickets will be distributed outside the building in front of Park Place 24.
*Please note that waiting times are limited to two people per group.
Osaka (Tamade Kimuraya)
Veneziana (1/2 size) 788 yen
This bakery is popular at events all over the country! Their most popular bread is Italian brioche topped with almond and hazelnut macaron dough.
*Items will be in stock after opening (around 10:00-11:00). Items will be available for sale as soon as they arrive.
[Eat-in] A famous soy sauce ramen restaurant that represents Tokyo!
Limited edition ramen from Shibata
Tokyo〈Chuka Soba Shibata〉
[Matsuzakaya Ueno store exclusive]
Back fat dried sardine soba (1 bowl) 1,450 yen
This ramen has a rich flavor, made with a broth made from a large amount of dried sardines, combined with rich soy sauce and back fat.
Chinese noodles (1 bowl) 1,350 yen
This soy sauce ramen is made with a broth made from three types of local chicken and 10 types of soy sauce.
[Demonstration] Completed on the spot! Check out the fun-to-watch "Live-Squeezed Sweets"
Osaka (Monte Blanco)
※image
Mont Blanc Soft Serve (1 of each) 680 yen
Mont Blanc cream is squeezed onto the chestnut soft serve right in front of you!
Hyogo〈& EARL GREY〉
①Butterfly P Earl Grey
②Earl Grey Rich Milk
Soft serve ice cream (1 piece) 660 yen each
①Butterfly P Earl Grey
②Earl Grey Rich Milk
A blue soft serve ice cream made with the mysterious herb butterfly pea, and the popular royal milk tea soft serve, both made by an Earl Grey specialty shop.
[Very Popular Project] Popular products from Daimaru and Matsuzakaya stores nationwide are gathered together! "A Tour of All Delicious Food Stores"
This year's edition of the popular event will be back with a new lineup! Utilizing the strengths of Daimaru Matsuzakaya, which has stores all over the country, from Hokkaido to Kyushu, this "Delicious Food Tour of All Stores" corner will feature a large collection of popular local products from all 11 stores, making it the symbol of this event.
Kochi (Sweets)
Tanoya Shiojiro Petit Choux Rusk
(10 sheets) 1,080 yen
[First exhibition]
Aichi (Minochu)
Chestnut yokan
(1 stick) 2,700 yen
[First exhibition]
Osaka <Isshindo>
Assortment of 4 Fruit Daifuku (Muskmelon Daifuku, Persimmon Daifuku, Mandarin Daifuku, Pineapple Daifuku) (4 pieces) 2,204 yen
[First exhibition]
Shizuoka (Tago no Tsuki)
Tago no Tsuki Monaka
(4 pieces) 990 yen
[First exhibition]
Hokkaido <Kinotoya>
Walnut Caramel Sandwich
(4 pieces) 1,300 yen
[First exhibition]
Osaka <Minamoalley>
Dotonbori Bonbon Town
(24 bottles) 1,512 yen
Yamaguchi <Shokindo>
Awayuki
(1 bottle) 1,242 yen
[First exhibition]
Kyoto (Old Pine Tree)
Mandarin orange sugar
(1 piece) 1,620 yen
[First exhibition]
Hyogo〈Kobe Western Confectionery Bocksan〉
Long-selling product in Kobe Madeleine
(2 types, 2 pieces each) 1,350 yen
[First exhibition]
Tokyo Chocolate Factory, Tokyo
Melting Chocolate Sandwich
(5 pieces) 1,150 yen
Fukuoka (Chikaei)
Value pack spicy mentaiko cut pieces
(Frozen, 120g)
1,350 yen
[First time exhibiting] Made with Kochi products. Made by Kochi people. Sweets filled with the hidden charms of Kochi!
Yukigamine Farm Jersey Milk Happy Milk Sable
(10 pieces) 1,620 yen
The "Yukigamine Farm Jersey Milk Shiawase Milk Sable," jointly developed by Daimaru Matsuzakaya Department Store and Kochi Daimaru and Sweets Co., Ltd. in Kochi Prefecture, is a rich sable that makes the most of Kochi Prefecture's ingredients. The packaging features a beautiful illustration by popular picture book author Keiko Shibata!
The fragrant color of "brown color gourmet" is a symbol of deliciousness! Don't miss this first store!
Tokyo (Yusoku Tai Confectionery Shop Amane)
[First store opening/demonstration]
Sweets: Bean jam (1 piece) 300 yen
Kyoto (Kurama Tsujii)
Eel, oysters, and clams deluxe three-color bento
(1 meal) 2,160 yen
Nagasaki (Iwasaki Honpo)
Nagasaki Kakuni Manju
(5 pieces, frozen) 2,950 yen
Kyoto (Tamba Imokichi)
[First store opening]
Thinly sliced raw potato chips
(1 bag) 864 yen
Osaka (Osaka Tamade Aizuya)
[Demonstration]
Small box (12 pieces)
700 yen
Medium box (20 pieces)
1,150 yen
Kagawa (Ranmaru)
[Demonstration]
Chicken Oya on the Bone (1 piece) 1,188 yen
Chicken on the bone (1 piece) 1,080 yen
Attention!! Sold out every day! "Triangle Definition Deep Fried Tofu"
Miyagi <Teigi Tofu Shop>
Triangle definition fried oil
(4 sheets) 600 yen
[Limited to 120 bags on the first day, and 60 bags each day thereafter]
The hugely popular product "Triangle Definition Deep Fried Tofu" is back again!
*Up to 2 bags per person
■Other participating stores
Hokkaido's Sushi Ryugi, Hokkaido's Wan-ya, Hokkaido's Ikameshi Abe Shoten, Hokkaido's SNOW JEWELS, Hokkaido's Yamacho Hasegawa Shoten, Hokkaido's Kaihokutei, Hokkaido's Yakitori Kameya, Hokkaido's Potato HOUSE, Yamagata's Yonezawa Kohakudo, Yamagata's Shinkineya, Gunma's Tsubofuku – Matured Pot-Roasted Sweet Potatoes, Niigata's Honmachi Suzuki Fresh Fish, Aichi's Vegilier, Shiga's Tenpyo Kimchi, Kyoto's Fujinami, Kyoto's Kyoto Arashiyama Horando, Osaka's Dotonbori Imai, Osaka's Ajinoya, Osaka's Horyumaru, Osaka's Grilled Squid Umakafushigi (Delicious and Fushigi), Hyogo (Kannonya), Kochi (Kochi no Uoya-san), Tokushima (Tsukuji Kamaboko), Saga (Shiranui Nori), Okinawa (Obama Bee Farm), Okinawa (Chigusa Bussan)
[Special page]
https://www.matsuzakaya.co.jp/ueno/topics/2025akinoumaimono_gourmet.html
*Scheduled to be released on Thursday, September 4th
*All prices include tax.
