The autumn event “Akimachiholic” promotion has begun, transforming the streets of Chiyoda Ward into a playground for books, curry, sports, music, coffee, art, movies, and more.

The Chiyoda City Tourism Association (Headquarters: 1-6-17 Kudanminami, Chiyoda City; Chairman: Ryuta Fujii), a general incorporated association, will launch a promotion titled "Autumn Town Holic (HOLIC)" on October 15th in conjunction with the various autumn events themed around books, curry, sports, music, coffee, art, movies, and more that will be held in Chiyoda City's most unique specialty shopping districts (such as Jimbocho Used Book District, Kanda Curry District, and Ochanomizu Musical Instrument District).
This promotion, "Autumn Town Holic (HOLIC)," is set in Chiyoda Ward in the fall, where a variety of unique events are held that showcase the town's distinctive features, with the aim of raising awareness of the charms of each town. The Kanda Jinbocho area is home to numerous events, including the Kanda Used Book Festival, a must-see for book lovers, the popular Kanda Curry Grand Prix, which attracts 40,000 people annually, and the entertainment district of Hibiya, where the Tokyo International Film Festival is held. The area is also home to a collection of related spots, forming a unique streetscape. A special website, "Autumn Town Holic (HOLIC)," has also been launched, providing an overview of each event and introducing attractive local spots, providing a comprehensive introduction to the autumn charms of Chiyoda Ward.

■ "Akimachi Holic (HOLIC)" special website (released October 15th)

URL: https://visit-chiyoda.tokyo/aki-machi-holic/

■ Kanda Curry Street "Curry addicts, gather together"

The aroma of spices drifting out from nowhere will stop you in your tracks. Even if you're not hungry, the moment you smell it, your brain whispers, "I want curry." It's said that curry became popular in this bustling student town, thanks in part to the convenience of being able to eat it with a book in hand, and there are now over 400 curry restaurants in the area.

■The Kanda Curry Grand Prix is held in the curry mecca where over 400 curry restaurants gather.

The Kanda Curry Grand Prix is a competition where selected restaurants that have made it through the preliminary rounds compete against each other in Kanda, the curry mecca, and the winner is determined by vote. Your vote could create a new curry culture, and it's an addictive festival filled with passion and spice. Why not try all the curry in Kanda in the stamp rally that is being held at the same time and aim to become a "Grand Meister"?

■ Recommended nearby spots

■ Jimbocho Used Book District "Dig, get lost, and dig again. A swamp of books"

Walking through the bookshelves lining the street, you'll feel like a university student wandering around in search of second-hand textbooks. Jimbocho Antique Book District is a place where you can search for books with the same feeling as if you were on a treasure hunt, just like in the past. Today, it's home to 130 bookstores specializing in a wide variety of genres, and is known as the "world's number one book town," where all the essentials of books, including publishing, printing, distribution, and new release distribution, are gathered.

■Kanda Used Book Festival: Japan's largest used book event, where 1 million used books line the streets

This is one of Japan's largest secondhand book events, with over one million secondhand books covering literature, history, art, magazines, and more. The streets of Jimbocho are transformed into a "book corridor," allowing you to experience the texture of paper and stories that transcend time. Why not spend some time stimulating your intellectual curiosity?

The Jimbocho Book Festival is a must-see festival for book lovers, with books lining the streets.

The streets are lined with books, and there are also carts from publishers and bookstores. With a wide range of books on offer, from second-hand books to new magazines and picture books, finding a bargain is part of the fun. Concerts and comedy shows are also held at the same time, further livening up the town and the event.

■ Recommended nearby spots

■ Ochanomizu Musical Instrument District "Just by looking, you can have a live concert in your mind"

The street corner, lined with guitars, pianos, and wind instruments, is a space overflowing with musical energy. Triggered by the band boom of the past, it has now become a music store district visited by artists from all over Japan. Whether you're a beginner or a veteran, just touching an instrument will get your heart pumping. The world that unfolds through sound will naturally make you want to stop and take a look.

■See, listen, play, and hit the instruments for the ultimate musical experience! "Ochanomizu Passionate Musical Instrument Festival"

The motto is "Ochanomizu, the town of musical instruments." Music lovers and instrument players gather to hold events such as live performances and talk shows. Beginners and experienced musicians alike are welcome to participate and experience the charm of musical instruments. Enjoy a special time as you get closer to music.

■ Recommended nearby spots

■ Kanda Sports District: "Just watching isn't enough"

There are many specialty shops for mountaineering, skiing, and other sports, and at each store, you'll find a professional who is well versed in sports equipment waiting to help you. With the equipment you choose with expert advice, you'll surely want to step into the world of a new sport. This is a city where you can not only watch, but also experience the joy of sports by participating, choosing, and trying things out.

■ Climbing, running, skiing… Enjoy the "Kanda Sports Festival" at the mecca of sports gear

Resorts and ski resorts from all over the country will also be participating, and a variety of events will be held, including tourist information and lift ticket sales. Get the latest information, enjoy shopping at participating stores in Kanda Sports Street, and be fully prepared for the start of the season! There will also be stage events, making this a lively sports festival that gets more exciting the more you participate.

■ Recommended nearby spots

■ Jinbocho Coffee Shop District "I want to be a regular, starting today"

Cafes tucked away on retro street corners are places where people can read a book, chat with friends, and leave a lasting impression. With its background as a book town and student district, the sight of students enjoying a book with a cup of coffee is a familiar sight, and in recent years the number of third-wave coffee shops has increased, creating a town where new and old coffee shops mingle.

■ Recommended nearby spots

■Tokyo Biennale 2025: A gathering of artists and creators from around the world in the city of Tokyo!

This is an international art festival held every two years in which the entire city of Tokyo becomes an art museum. Spanning multiple areas such as Kanda/Akihabara and Otemachi/Marunouchi/Yurakucho, artists from Japan and abroad create works together with local people and exhibit them all over the city. You might come across art in a place you just happened to pass by, and it will make an ordinary scene a little more special.

■ Recommended nearby spots

■ Entertainment town Hibiya "I wasn't breathing until the end credits"

This area is home to many well-known entertainment and cultural facilities, including Toho Cinema, Takarazuka Theater, Theater Creation, Nissay Theater, and Imperial Theater. The stories told on the big screen and stage add color to everyday life and move the hearts of those who watch. Spend a rich time immersed in the story.

■ A special day in the city of film: "Tokyo International Film Festival"

This is one of Asia's largest film festivals, where you can encounter moving stories through the big screen. Films from all over the world will be gathered, and Hibiya, Yurakucho, and Ginza will be filled with the color of film. You can spend 10 days experiencing the emotions that will make you see your daily life a little differently, leaving you with a lingering impression.

■A cinematic experience that you've never experienced before, enjoy with all five senses, "HIBIYA CINEMA FESTIVAL

Watching a movie feels so free and refreshing! Beneath the open sky, you'll be engrossed in the story projected on the big screen. The theme changes every day, allowing you to enjoy a movie experience that is more than just a viewing. There is also a night screen, so why not immerse your mind and body in movies all day long?

■ Recommended nearby spots

■ The special website also features special articles that delve deeper into each spot!

■Chiyoda Ward Tourism Association

The Chiyoda Tourism Association, a general incorporated association, aims to promote tourism by utilizing the natural, scenic, cultural, historical, industrial and technological resources of Chiyoda City and its surrounding areas, thereby enhancing the city's appeal, encouraging interaction with people from Japan and overseas, and contributing to the maintenance and development of local culture and the revitalization of the local economy.

Address: 1-6-17 Kudan Minami, Chiyoda-ku, Tokyo 102-0074
TEL: 03-3556-0391

■ Related URLs

Chiyoda City Tourism Association Official Website : https://visit-chiyoda.tokyo/

Chiyoda City Tourism Association Official Facebook: https://www.facebook.com/ChiyodaCityPR/

Chiyoda City Tourism Association Official X (formerly Twitter) https://x.com/ChiyodaCityPR

Chiyoda City Tourism Association Official Instagram https://www.instagram.com/chiyoda_city_pr/

Chiyoda City Tourism Association Official YouTube Channel https://www.youtube.com/@visitchiyoda-experiencethe3724

Chiyoda City Tourism Association Official TikTok https://www.tiktok.com/@chiyoda_city_pr