This year, we’re responding to the polarization of needs! 66 stores offering “great value” and “luxurious” Hokkaido gourmet food will be gathered at the “End of Year Special Hokkaido Products Exhibition”

December 12th (Friday) – December 30th (Tuesday) 10am-7pm *Closing at 5pm on the last day / Matsuzakaya Ueno store, 6th floor event space

Matsuzakaya Ueno store will be holding its most popular event, the "Year-End Special Hokkaido Products Exhibition," from Friday, December 12th to Tuesday, December 30th. 2025 is a year that has attracted attention due to rising prices. For those who want to splurge around the end of the year, we offer a "luxurious" tasting bento box, and for those who want to enjoy something more affordable, we offer "value" bento boxes and gourmet food with special offers, to meet polarized needs. Don't miss out on the dine-in items that cannot be ordered online, which will give you the feeling of traveling, and sweets that are making their first appearance in the Kanto region! Over the course of 19 days, a total of 66 stores, including four first-time stores, will be showcasing Hokkaido gourmet food.

Enjoy the end of the year in style with a luxurious bento box that lets you compare different meats and seafood!

Introducing the "Taste Comparison" bento box, a gorgeous way to celebrate the end of the year! This luxurious bento box allows you to compare two or more main dishes in one.

[Demonstration] [Mega-sized] Sapporo <Sushi Ryugi> Hokkaido Seared Scallops, Button Shrimp, and Four Types of Crab Tasting Mega-sized Seafood Bento (1 serving) 3,888 yen *Limited to 30 servings per day

[Demonstration] [Mega-sized] Sapporo <Hakkenen> Kita no Nikuou Mega-sized Bento (1 serving) 2,970 yen *Limited to 50 servings per day

[Demonstration] Sapporo "Shion" Hearty Crab Lunch Box (1 serving) 4,320 yen *Limited to 50 servings per day

[Demonstration] Yoichi <Sea Urchin Specialty Shop Seichiya> Purple Sea Urchin & Bafun Sea Urchin Tasting Bento (1 serving) 4,320 yen *Limited to 30 servings per day

[Demonstration] [Mega-sized] Hakodate <Wanya> Red and White Scallop and Shiriuchi Salmon Lunch Box (1 serving) 3,996 yen *Limited to 30 servings per day

[Demonstration] [Mega-sized portion] Obihiro <Tokachi Pork Bowl Koufuku> A heaping portion of pork bowl with grilled Tokachi pork, hamburger steak, melt-in-your-mouth braised pork, and Hokkaido scallops (1 serving) 2,808 yen *Limited to 50 servings per day

Enjoy Hokkaido gourmet food at a bargain price, including discounted items and daily specials!

1. Luxurious but great value! Abashiri Suisan: Special seafood bowl and crab

A bargain for a reason! This is the first time we've had an eat-in option where we use seafood that is damaged or overstocked, something that can only be achieved at a restaurant directly operated by a seafood company. What's more, crab, a staple of the year-end and New Year period, is back at a bargain price because it's a special item!

This luxurious and affordable seafood bowl, made with plenty of seafood that is damaged or overstocked, is now available for the first time as an eat-in option!
[Eat-in] Kitami <Abashiri Suisan> Full-sized seafood bowl (1 serving) 2,500 yen *12/12 (Fri) → 21 (Sun)

[Eat-in] Kitami <Abashiri Suisan> Abashiri Seafood Bowl (1 serving) 1,800 yen *12/12 (Fri) → 21 (Sun)

Speaking of the end of the year, it's all about crab! We offer snow crabs and king crabs with broken legs and other imperfections at bargain prices.
Kitami (Abashiri Fisheries) defective snow crab legs (boiled and frozen, 1 kg) 3,980 yen

②Quantity is 1.2 times that of last year! Sales time is twice as long as last year! [1,080 yen bento]

To meet the demand for affordable Hokkaido gourmet food, we have increased the number of seafood and meat bento boxes (8 varieties) for 1,080 yen by 1.2 times compared to last year! We will also be expanding the sales hours to the afternoon, not just immediately after opening.

"1,080 yen bento" ① Every day from 10:00, limited to 60 meals each, ② Every day from 15:00, limited to 40 meals each

Shakotan <Umi-no-ya> Mini Crab Chirashi Bento (1 serving) 1,080 yen *Limited to 100 servings per day

Sapporo Sushi Ryugi: Staff Lunch Box (1 meal) 1,080 yen *Limited to 100 meals per day

Yoichi (Uni Specialty Store Seichiya) Half Sea Urchin Rice (1 serving) 1,080 yen *Limited to 100 servings per day

Obihiro <Kiyomiya> Three kinds of beef bento (1 serving) 1,080 yen *Limited to 100 servings per day

③ [Limited to December 12th (Fri) – 21st (Sun)] Great deals every day

Every day from 10am we have special bargains available in store, with different items available each day and in limited quantities!

[Dine-in] No travel expenses required! Enjoy Hokkaido ramen, sushi, and sweets right at the venue!

There will be an "Eat-in" area where you can enjoy Hokkaido gourmet food right at the venue. In the first half of the event, Hokkaido-exclusive sweets and famous Asahikawa miso ramen shops will be featured! In the second half, a multi-award-winning ramen shop from Sapporo that has long lines and a popular sushi restaurant from Kushiro with fans all over the country will be featured, allowing you to experience the feeling of traveling to Hokkaido in Ueno, Tokyo.

A menu that can only be enjoyed at Shiroi Koibito Park in Sapporo is now available for the first time in the Kanto region!
[Kanto debut] Sapporo <ISHIYA> Drinking Shiroi Koibito (1 cup) 600 yen *12/12 (Fri) → 21 (Sun)

Abashiri <Rimo> Cream cheese and Hokkaido strawberry spumante sorbet (double) 700 yen

[First time at Ueno store] [Demonstration] Biei Farms Chiyoda Jersey milk soft serve ice cream (1 piece) 500 yen *12/22 (Mon) → 30 (Tue)

Founded in 2001, this famous Asahikawa restaurant, known for its "Orange Miso," now offers its most popular charcoal-grilled pork ramen!
[Eat-in] Asahikawa <Ramen Daidai-ya> Charcoal Grilled Char Siu Ramen with Daidai Miso (1 bowl) 1,470 yen *12/12 (Fri) → 21 (Sun)

This famous Sapporo restaurant, which has won numerous awards at ramen events, is back!
[Eat-in] Sapporo <Men Shoki> Hokkaido White Miso Ramen with Truffle Egg Special (1 bowl) 1,980 yen *December 22nd (Mon) → December 30th (Tue)

A luxurious set of 13 pieces of luxurious nigiri sushi, a small seasonal dish, and a small rice bowl.
[Eat-in] Kushiro <Sushi Saryo Shikisai> Good Luck Nigiri (1 serving) 8,800 yen *December 22nd (Mon) – 30th (Tue), limited to 30 servings per day

The new ISHIYA brand debuts in the Kanto region! Also, keep an eye out for baked goods from the north!

AGREETS, a new brand of sweets made with ingredients from Hokkaido, created by ISHIA, a classic Hokkaido souvenir, is making its Kanto debut!
This "field-grown sweet" combines light and fluffy marshmallows with rich and smooth paste made from Hokkaido's Yukuriimo sweet potato, wrapped in the perfect white chocolate.
[Kanto First] Sapporo <AGREETS> Osatsumaro (4 pieces) 1,792 yen

Introducing a giant eclair over 20cm in size! Filled with both white and black cream.
Asahikawa UMEYA Grand Eclair (1 piece) 980 yen

[Demonstration] Sapporo <Patisserie Bliss Bliss> Yoichi Apple Custard Pie (1 piece) 460 yen *12/12 (Fri) → 21 (Sun)

Sapporo <J. Farm LABO> Various HOKKAIDO donuts (1 piece) from 205 yen

◆Other famous Hokkaido sweets available include Royce's, Rokkatei, Ryugetsu, and Hakodate Western Confectionery Snaffles!

*Numbers are limited.
*All prices include tax.

[Daimaru Matsuzakaya Department Stores Co., Ltd.] Press release