A collection of gifts that are sure to please! A special feature on the definitive selection of souvenirs for the holiday season and greetings: "The Definitive Guide to Souvenirs from Matsuzakaya Ueno Store"

From April 22nd (Wed) to May 10th (Sun), Matsuzakaya Ueno Store will be featuring "The Definitive Guide to Souvenirs from Matsuzakaya Ueno Store," showcasing souvenirs perfect for returning home or greeting others. With Golden Week approaching, there will be more opportunities to choose souvenirs. Many people may be wondering what to choose from the many sweets available. To solve this problem, this project focuses on sweets that are "a joy to receive," and selects them from three perspectives: "ease of sharing," "unique to Ueno," and "seasonal." With a lineup that is easy to choose according to the occasion and the recipient, we will smartly support you in choosing souvenirs, which can often be a source of worry.

Prioritizing ease of sharing! Snacks that everyone can share.

<Azabu Karinto> Karinto Iroha 24 bags (8 types x 3 bags each) 1,350 yen
This assortment contains eight different types of karinto (a type of Japanese fried snack), including brown sugar and curry flavors.

<Azabu Juban Agemochi Shop> Nanairo Cocoro 21 bags (7 types x 3 bags each) 1,350 yen
A selection of seven different types of rice crackers and arare, individually packaged in single-serving sizes.

<Katsushindo> Shrimp Assortment (2 cups and 11 bags) 3,780 yen
This assortment includes "Sugata-yaki" and "Aburi-yaki," which are signature shrimp confections from Katsushindo.

<Sakakaku Sohonten> Sakusaku Nikki Samurai Daruma (Shrimp x 4 bags, Scallop x 4 bags) 864 yen
A Daruma doll in samurai armor welcomes you. This is a crispy diary where you can compare the tastes of shrimp and scallops.

Wittamer Biscuit Berger (8 pieces) 1,080 yen
These cookies, accented with a subtle cinnamon aroma, are paired with mildly bitter chocolate that highlights the rich flavor of cocoa.

<Aoi no Kura> Umi Senraku (28 pieces) 2,160 yen
These soft seafood rice crackers are made with carefully selected ingredients from specialty regions.

<Monloire> Kobe Petit Financiers (24 pieces) 1,296 yen
These bite-sized financiers have a moist texture. They come in three flavors: matcha, chocolate, and plain.

Goncharoff Prominent Assortment (27 pieces) ¥2,160
This assortment includes our classic "Corbeille" cookies, as well as individually wrapped cookies and macarons.

Ueno is all about pandas! Cute to look at, and a delightful souvenir to receive.

Obusedo Chestnut Paste Monaka Panda (1 box) 1,296 yen
Enjoy the rich flavor of the chestnut paste and the fragrant crispness of the monaka wafer shell.

Izumiya Happy Panda (28 pieces) 1,512 yen
This popular cookie assortment includes cookies with adorable panda designs.

Juchheim Panda Butter Cookies, 32 pieces (16 of each of 2 types) ¥1,944
These cookies are inspired by cute twins, available in two flavors: butter and chocolate.

Enjoy these limited-edition sweets available only now, from spring to early summer.

<Kurofune> Kurofune Assortment (3 each of Quart Baum and Strawberry Baum) 3,164 yen
*While supplies last
This set includes fluffy, moist, and finely textured Quart Baumkuchen and a limited-edition strawberry Baumkuchen.

<Tsuruya Yoshinobu> Honwarabi (Matcha, Koshian, Ogura) (1 piece) 313 yen each
*Available until around the end of August.
This popular product has a smooth, bouncy texture that goes down easily.

Shiseido Parlour Cheesecake (2 pieces each of 3 varieties: Lemon, Plain, White Peach) ¥2,376
*Available from April 25th (Sat)
*While supplies last
This assortment of three cheesecakes brings the refreshing feeling of summer.

Akasaka Kakiyama Hydrangea Day (19 pieces) 1,404 yen
*Available from April 21st (Tuesday)
*While supplies last
This assortment of refreshing flavors, including plum sugar and yuzu soy sauce, is perfect for the sweaty season.

Ginza West Heart Victoria (8 bags) ¥2,160
*While supplies last
This is a dry cake baked with strawberry jam piped into a heart shape.

Yoku Moku Cadeau de Printemps (3 varieties, 18 pieces) ¥2,160
*While supplies last
This spring-only assortment includes two seasonal cookies and the popular Cigarette cookies.