Announcement of the "Furusato Tokyo Support Festival: 3rd Annual Beer and Yukata Bon Odori in Ueno 2026"

Let's drink beer and dance the Bon Odori in yukata!

From July 3rd (Fri) to July 5th (Sun), 2026, we will be holding the "3rd Hometown Tokyo Support Festival: Beer and Yukata Bon Odori."
Under the theme of "JAPAN LOVE," a festival of beer and Bon Odori dances that will color Tokyo's summer will gather in Ueno!
This event takes place at the fountain plaza in Ueno Park and features local gourmet food from all over Japan, beer, traditional Bon Odori dances, and the hugely popular anime song Bon Odori.

The first event featured "Lion" from Macross Frontier, and the second event featured "The Hottest Summer in the World" by Princess Princess, both of which were a huge success and generated a lot of excitement!
This year, we're planning to introduce some new popular songs! It's sure to be even more exciting than last year! Of course, we'll also be doing the hugely popular anime song Bon Odori! A special stage where you can dance to songs from popular anime that everyone knows! It's something that everyone can enjoy, from beginners to advanced dancers.
This event focuses on craft beer, beloved throughout Japan, and Bon Odori dances performed in yukata (summer kimono), showcasing local specialties and exquisite flavors from across the country. The lineup includes beers that highlight the quality of the ingredients while showcasing the unique character of each region, as well as classic beers, soft serve ice cream, shaved ice, and other sweets. From children to adults, people of all ages can enjoy this festival, fully experiencing the summer atmosphere while wearing yukata.

[Event Overview]
• Event Name: Hometown Tokyo Support Festival: The 3rd Annual Beer and Yukata Bon Odori in Ueno 2026
• Venue: Takenodai Plaza (Fountain Plaza), Ueno Park (Ueno Park, Taito-ku, Tokyo)
• Dates: July 3rd (Fri) – July 5th (Sun), 2026 (3 days total)
• Hours: 11:00 AM – 9:00 PM (until 8:00 PM on the last day)
*Please check the details page for more information about the Bon Odori area.
• Admission: Free in all areas (food, drinks, and fan events are subject to a fee) (Please check the website for details)
• Organized by: Furusato Tokyo Support Festival Executive Committee (Main organizer: Good Choice Entertainment Co., Ltd.)
• Sponsored by Taito Ward (planned)
• In cooperation with: Japan Bon Odori Association, Nico Co., Ltd.
• Planned number of stores: 52 (total of food, drinks, and desserts)
• Estimated attendance: 50,000 or more
*This does not take into account the potential decrease in attendance due to event cancellations caused by bad weather or natural disasters.