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Yohji Yamamoto Co., Ltd.’s new men’s brand “Y’s for men” will be on sale from June 14th (Wednesday) at Shibuya PARCO, and from June 16th (Friday) at directly managed stores nationwide.

A photo book taken in Paris will be presented as a purchase privilege

Yohji Yamamoto Co., Ltd. will start pre-sale of the new men's brand "Y's for men" (Wednesday) at Shibuya PARCO POP UP STORE from June 14th (Wednesday), and June 16th (Friday). Sales will start at directly managed stores nationwide and the official online store (WILDSIDE YOHJI YAMAMOTO).

Y's for men is a collection that condenses the creativity and design philosophy of designer Yohji Yamamoto, with precise tailoring, unique silhouettes, and high-quality materials. Combining classic elements with modern style, we offer simple yet sophisticated and unique items.



The Y's for men 2023-24AW collection focuses on texture and texture, combining different materials and using creative textiles made by dyeing craftsmen. The Y's for men collection, which proposes clothing for men who express themselves, enhances the individuality of the wearer.

PHOTO BY TAKAY

Customers who purchase the Y's for men 2023-24AW collection for 25,000 yen (tax included) or more will receive a photo book taken in Paris by photographer TAKAY on a first-come, first-served basis.

Y 's for men 2023-24AW collection

Sales store: Shibuya PARCO POP-UP SPACE "GATE"

15-1 Udagawa-cho, Shibuya-ku, Tokyo

Deployment period: June 14th (Wednesday) to June 26th (Monday), 2023

Business hours: 11:00-21:00

Sales stores: Directly managed stores nationwide and official online stores

Y's Omotesando / Y's Isetan Shinjuku / Y's Seibu Shibuya / Y's Seibu Ikebukuro / Y's Matsuzakaya Nagoya / Y's PARCO_ya Ueno / Y's Tenmaya Okayama / Yohji Yamamoto Y's Kobe / YohjiYamamoto POUR HOMME Ginza Matsuya / WILDSIDE YOHJI YAMAMOTO OSAKA

https://www.yohjiyamamoto.co.jp/shopinfo/

Release date: Friday, June 16, 2023

official online store

WILDSIDE YOHJI YAMAMOTO / Y's for men: https://wildside-online.jp/shop/r/r5040/

– WILDSIDE YOHJI YAMAMOTO will start selling from 10:00 AM on June 16th (Friday)

WILDSIDE YOHJI YAMAMOTO, which was launched in July 2022, uses black as the concept color to symbolize Yohji Yamamoto, and releases items in a wide range of genres that are not limited to a specific category, such as fashion and art. It is an online platform that

Stockists: https://wildside-online.jp/shop/pages/stockists.aspx

– Y's for men can be purchased at some select shops in addition to directly managed stores in Japan.

Official Instagram: @ysformenofficial

https://www.instagram.com/ysformenofficial/

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